2. Introduction
•PTCL started under the brand name ‘Ufone’.
•Ufone became a part of Etisalat in 2006.
•Network coverage in 10,000 locations and across
all major highways of Pakistan

3. Prepaid Post pay
• Prepaid Tariff • Postpaid Tariff
• Packages • International Calling Tariff
• Bundle Offers • Supplementary Connection
• SIM Lagao Offer • Boundless Roaming
• Ufone Member Banao • Value Added Services
• International Calling • Payment Choices
• IDD USA, UK & Canada • Customer Care
• Prepaid Roaming • BlackBerry
• International MMS • HBL and Ufone Promo
• Products and Features
• Ufone Conference Call
• Recharge Options
• International MMS
• Prepaid Call Details
• IDD Bucket
• U Share
• ULoad via 1 link ATM • UrEdge
• Ufone Conference Call • Monthly SMS Package

4. P`s of Advertisement
• Product
Ufone Gsm services
• Promotion
Build awareness and interest in an unfamiliar services
• Price
Lowest call charges
• Place
Providing ufone network coverage in all over Pakistan.
• People
Ufone Employee confident that their services is good enough to
motivate them and can influence the customer perceptions of
services quality
• Physical Environment
• Process

5. • Target Audience
“The Youth Class”
• Target Market
(All mobile subscribers)
To create awareness of ufone services to new
and existing customers

6. Objective
 Create memorable services
 Build preference by communicating the strengths and benefits of the
services
 Providing ufone customer assurance by promoting incentives
 Teach customers to use the best services of ufone services