This document discusses the importance of multiplayer or collaborative UX design. It notes that UX designers work best as part of a team with developers, product managers, and others. When teams work together closely using techniques like benchmarking, cognitive walkthroughs, usability testing, and paper prototyping, it can lead to significant improvements in conversion rates and growth. The author's own experience redesigning projects and creating the UX design app UXPin are provided as examples of the benefits of multiplayer UX design.

1. MULTIPLAYER
UX DESIGN
Marcin Treder
@marcintreder
@uxpin

2. Speech of
IA Summit
Warsaw 2012

4. John Stockton was an UX
Designer of Utah Jazz.
WWW.UXPIN.COM - THE UX DESIGN APP

5. He made his
teammates better.
WWW.UXPIN.COM - THE UX DESIGN APP

6. AND THEY MADE
QUITE A PRODUCT
Photo by Kevin.Ward

7. [MULTIPLAYER] [UX DESIGN]

8. [MULTIPLAYER] [UX DESIGN]

9. [MULTIPLAYER] [UX DESIGN]
What UX Designers do?

10. [MULTIPLAYER] [UX DESIGN]
What UX Designers do?
?

11. [MULTIPLAYER] [UX DESIGN]
What UX Designers do?
?

12. [MULTIPLAYER] [UX DESIGN]
{
What UX Designers do?
♥

13. [MULTIPLAYER] [UX DESIGN]
{
♥
Holistic approach may lead to serious growth

14. [MULTIPLAYER] [UX DESIGN]
What UX Designers do?
PRODUCTS!

15. [MULTIPLAYER] [UX DESIGN]
What UX Designers do?
PRODUCTS!
Business Goals $
Change in users behavior
(seduction!) ♥

16. I’m not a
WIREFRAMER

17. UX DESIGN does not equal
WIREFRAMING

18. WHAT’S REALLY
IMPORTANT?
For You in UX Design

19. DESIGNING GREAT
PRODUCTS about human mind
Thanks to knowledge

20. DESIGNING GREAT
PRODUCTS about human mind
Thanks to knowledge
That’s my UX

22. So...
UX = PRODUCT
DEVELOPMENT?

23. YES
Photo by Cristian V. WWW.UXPIN.COM - THE UX DESIGN APP

24. What about...
MULTIPLAYER?

25. Together we’re giant

26. THEY DON’T ACCEPT
SINGLE-FOUNDER STARTUPS

27. THEY DON’T ACCEPT
SINGLE-FOUNDER STARTUPS
[source: TechCoctail http://techcocktail.com/500-startups-2012-01]

28. GREAT PRODUCTS
NEED GREAT TEAMS

29. UX DESIGNERS PROVIDE VALUE
UX DESIGNER the rest of THE TEAM
}
* MIND and COGNITIVE SYSTEM
* BEHAVIOR ANALYSIS
Unique
* INFORMATION ARCHITECTURE
knowledge
* HCI
* DESIGN

30. DESIGNER NEVER
LEAVES THE PROJECT
Golden Rule

31. 2010
Tough Project

32. 2010
Tough Project
`

33. 2010
Tough Project
Complete redesign just
before the IPO
In a dev-centered
company that hated UX

34. THIS IS HOW I FELT

35. ONE SOLUTION
The only hope

36. MULTIPLAYER UX

37. MULTIPLAYER UX
We did everything together

38. WE DID EVERYTHING TOGETHER
United team.
}
* BENCHMARKING
* COGNITIVE WALK THROUGH UX, Devs, PMs,
* HEURISTICS Accountants...
* USABILITY TESTING

39. PAPER PROTOTYPING

40. PAPER PROTOTYPING REDESIGNED

41. PAPER PROTOTYPING REDESIGNED

42. RESULT?

43. + XX %
Conversion Rate

44. + XX %
Conversion Rate
Double Digit Growth

45. 2010
Not that tough after all

46. Together we’re giant

47. 2010
Even tougher project

48. 2010
Even tougher project
That’s the year we’ve
started to think about
UXPin

50. THE UX DESIGN APP
UX DESIGN APP - WWW.UXPIN.COM

51. COULDN’T DO THAT ALONE

52. COULDN’T DO THAT ALONE
Together we’re giant

53. THE UX DESIGN APP

54. THE UX DESIGN APP

55. Follow the rules of
MULTIPLAYER

56. Follow the rules of
MULTIPLAYER

57. Follow the rules of
MULTIPLAYER
* ASAP
* CONSTANT
* ANTI-EGOISM

58. WE’RE NOT ALONE
Multiplayer UX Design heroes
”Intense and continues
collaboration is core to
the game
/Anders Ramsey

59. There’s no other way

60. THE UX DESIGN APP
Click here to join 14 day free trial
UX DESIGN APP - WWW.UXPIN.COM

61. Marcin Treder is a design enthusiast that
literally lives for creating the best user
experience possible. After years working as a
UX Designer and UX Manager he focused on
his own start-up UXPin that provides tools for
UX Designers all over the world. UXPin tools
are used by designers in companies like
Google, Apple, Microsoft, IBM, Salesforce.
UXPin was recently voted the best start-up in
Central and Eastern Europe. Marcin enjoys
writing (e.g. for UXMag, DesignModo,
SpeckyBoy...), blogging (Blog UXPin, UXAid,
Startup Pirate) and tweeting (@uxpin,
@marcintreder).
WWW.UXPIN.COM - THE UX DESIGN APP