1. Enter your staff’s
best works in the IAMA’S...
2013 Tearsheet
Competition
The Atherton Hotel
State College, PA
• Explanatory information on objectives, strategies, and results
• Creative and innovative idea or design
JUDGING CRITERIA • Adaptability to other markets
ALL ENTRIES MUST BE RECEIVED BY MARCH 29TH, 2013

2. SHOW
OFF! Get Recognition For Your Stuff!
Submit Your Tearsheets Now!
Submit your tearsheets electronically. It’s easy, quickier and fairer. It shows off your artistic work as
it was created, not as printed. So review the rules and submit your best work!
Please B
Sure To e
R
The Ruleead
s
For Our
Enter any or all of the ten categories Electron
Submiss ic
Category 1: ions
Best Black & White, Single Ad, Quarter Page and Under:
Black & White only. For each entry, submit a PDF version of full-page tearsheet. Judges will consider basic idea,
layout, copy, typography, headline, use of white space, and originality. Ad must be for a single advertiser.
Category 2:
Best Color Single Ad, Quarter Page and Under:
Color only. For each entry, submit a PDF version of full-page tearsheet. Judges will consider basic idea, layout, copy,
typography, headline, use of white space, color placement and originality. Ad must be for a single advertiser.
Category 3:
Best Black & White, Single Ad, Over a Quarter Page:
Black & White only. For each entry, submit a PDF version of full-page tearsheet. Judges will consider basic idea,
layout, copy, typography, headline, use of white space, and originality. Ad must be for a single advertiser.
Category 4:
Best Color Single Ad, Over a Quarter Page:
Color only. For each entry, submit a PDF version of full-page tearsheet. Judges will consider basic idea, layout, copy,
typography, headline, use of white space, color placement and originality. Ad must be for a single advertiser.
Category 5:
Special Event/Vendor Support Idea:
For each entry, submit entire section or page. Qualifying entries are separate, stand alone, pull-out sections or pages.
Judges will consider basic idea, originality, organization, development of theme in ads and creativity in section or pages.
Category 6:
Special Section/Niche Publication:
For each entry, submit entire section or niche publication. Qualifying entries are separate, stand alone, pull-out sections
or pages. Judges will consider basic idea, adaptability to other markets, organization, development of theme in the
section and on the publication cover.
Category 7:
Self-Promotion, Advertising, including Media and Marketing Material:
For each entry, submit a PDF version of a full-page tearsheet and/or entire media or marketing materials. Use this
category to demonstrate the way you promote your newspaper to generate new advertisers and revenue. Use of
“ready-made” ads or materials is unacceptable. Judges will consider basic idea, layout, copy, typography, headline,
use of white space and originality.

3. Category 8:
ROP Ad Series:
Black & White or color. For each entry, submit PDF versions of full page tearsheets of three or more individual ads for a
single advertiser in ROP that have a continuous theme. Judges will consider basic idea, layout, copy, typography,
headline, use of white space and originality. Ad must be for a single advertiser.
Category 9:
Ad Campaign Using Multiple Newspaper Products:
Single advertiser using two or more newspaper products (ie. audio text, on-line, other tie-in media) for ad campaign.
ROP and niche publications can be included.
Category 10:
Most Innovative Idea:
Use this category to submit an unique concept and/or design of an ad or section that you have sold with successful
results. For each entry, submit a PDF version of full page tearsheet and/or entire section. Judges will consider basic
idea, layout, copy, typography, headline, use of white space, color placement and originality.
Special Category:
Newspapers Fighting Cancer:
Sponsored by the Andrew E. Shapiro Cancer Foundation, this category includes any cancer-related features, sections,
specialty pages or web efforts. Send in PDF versions of tearsheets for this special category to show how your
newspaper is helping raise awareness and funds in the fight against cancer. Best entries will be showcased on the
foundation Web site as a way to share ideas of how newspapers can make a difference in their communities. There is
no entry fee or circulation division for this category.
COMPETITION RULES
Basic Entry fee is Entries must have been
$30.00 for 15 entries. published between April
2012 and March 2013.

4. CATEGORY 6 ENTRY: You will note
when entering Category 6 that you will
Please make
not be able to upload a section or niche checks payable to:
publication electronically. Space and
bandwidth prevent this. However, you
are still required to provide the name of Interstate Advertising
your publication and provide a description Managers’ Association
via the electronic submission process.
Please print the page before submission
and paperclip or attach it to the edition
that will be mailed. Then mail the entry
Include check
along with any other publications, with physical entries
products or marketing materials that
are not able to be uploaded according OR if no physical
to contest rules to: Michelle Faggiano submissions are being
at the address on the right.
mailed please send
CATEGORY 7 ENTRY: This category is the check separately
similar to Category 5. You may submit a
multi-page entry in this category as long to the address below.
as it is no more than 4 pages. However,
the PDF must contain all pages within
one PDF file. This category also allows
you to submit other types of files such
Send entries to:
as web based graphic files or any other
types of files as necessary. Should you
need more than the three entry upload
Michelle Faggiano
spaces please contact the contest Metro Creative Graphics, Inc.
administrator, John Leeser at 519 Eighth Ave., 18th Floor
JLEESER@SUNGAZETTE.COM. New York, NY 10018
CATEGORY 8 ENTRY: Here you may
submit up to five individual PDF files Phone:
for consideration in this category. 1-800-223-1600
CATEGORY 9 AND 10 AND THE
NEWSPAPERS FIGHTING CANCER Fax:
ENTRY: These categories are similar 212-967-4602
to Categories 5 and 7. You may
submit a multi-page entry in this
category as long as it is no more E-mail:
than 4 pages. However, the PDF tdentner@metro-email.com
must contain all pages within one
PDF file. This category also allows
you to submit other types of files
such as web based graphic files or
any other types of files as necessary
Should you need more than the
three entry upload spaces for your
submission in Category 9 or 10
or the one allowed in the special
category, please contact the
contest administrator, John Leeser
at JLEESER@SUNGAZETTE.COM.
Any entry that does no comply
with the rules as outlined by
this committee will not be
eligible for the competition
and will be disqualified.
Tearsheet Contest Fees:
$30 entry fee plus $2.00
per each entry submitted.
Entries are limited to
a maximum of 30.