Mc nurlin 03

Strategic Uses of Information Technology Chapter 3 Information Systems Management In Practice 7E McNurlin & Sprague PowerPoints prepared by Michael Matthew Visiting Lecturer, GACC, Macquarie University – Sydney Australia

Chapter 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Chapter 3 cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Today’s Lecture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Today’s Lecture cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction Figure 3-1 Strategic Uses of Information Systems

Introduction Last 20 Years – Strategic Uses of IT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction Last 20 Years – Strategic Uses of IT cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction Last 20 Years – Strategic Uses of IT cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction Last 20 Years – Strategic Uses of IT cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction Last 20 Years – Strategic Uses of IT cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction Whither the Internet Revolution? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction Whither the Internet Revolution? cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction The Cheap Revolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction Episode Two: Profitability Strikes Back ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GRAINGER Case example: Using the Internet to complement your strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

E-Business Drivers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Does IT Still Matter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Does IT Still Matter? cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Does IT Still Matter? cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Does IT Still Matter? cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Working Inward: Business-to-Employee Building an Intranet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Working Inward: Business-to-Employee Building an Intranet cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WORKING INWARD: Business to Employee

Working Inward: Business-to-Employee Building an Intranet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GE POWER SYSTEMS Case example: Building an Intranet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Working Inward: Business-to-Employee Fostering a Sense of Belonging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WIRE NOVA SCOTIA Case example: Fostering a Sense of Belonging

Working Outward: Business-to-Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Working Outward: Business-to-Customer Jumping to a New Experience Curve ,[object Object],[object Object],[object Object],[object Object]

THE SHIPPING INDUSTRY Case Example: Jumping to a New Experience Curve

CISCO SYSTEMS and UPS Case Example: Jumping to a New Experience Curve ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Working Outward: Business-to-Customer The Emergence of “Electronic Tenders” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Working Outward: Business-to-Customer Getting Closer to Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WORKING OUTWARD: Business to Customer

Working Outward: Business-to-Customer Getting Closer to Customers cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Working Outward: Business-to-Customer Getting Closer to Customers cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Working Outward: Business-to-Customer Getting Closer to Customers cont. ,[object Object],[object Object],[object Object]

SEMCO Case Example – Using the Internet to get Closer to Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Working Outward: Business-to-Customer Being an Online Customer ,[object Object],[object Object]

TerenceNet Case Example – A Day in the Life of an E-Lancer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Working Across: Business-to-Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Working Across: Business-to-Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Working Across: Business-to-Business Coordinating with Co-suppliers ,[object Object],[object Object],[object Object],[object Object]

GENERAL MILLS & LAND OF LAKES Case Example – Coordinating with Co-suppliers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Working Across: Business-to-Business Establishing Close and Tight Relationships ,[object Object],[object Object],[object Object],[object Object]

Working Across: Business-to-Business Establishing Close and Tight Relationships cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WORKING OUTWARD: Business to Business

SARA LEE Case Example: Close relationship becoming a tight one ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Working Across: Business-to-Business Becoming a Customer-Centric Value Chain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DELL COMPUTER Case Example: Demand - Pull ,[object Object],[object Object],[object Object],[object Object]

Working Across: Business-to-Business Becoming a Customer-Centric Value Chain cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Working Across: Business-to-Business Getting Back-End Systems in Shape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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