Presentation for TOC, Frankfurt 9-10-2012 about digital (e-book) distribution in The Netherlands.

1. Enabling new business models
in ebook distribution
TOC Frankfurt presentation
Mathijs Suidman, manager product
Hans Willem Cortenraad, directeur management
9 October 2012
22 november 2012
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2. About us
• Founded in 1871
• Owned by Dutch bookstores and publishers
• Distribution services for all Dutch publishers to both
bookstores and consumers (webshop fulfilment).
Services include:
• Warehousing
• Distribution
• Ordering, financial services and reporting
• Title information (BIP) and Dutch ISBN agency
For both physical and digital books
Integrale logistieke oplossingen
Ondertitel van de presentatie
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3. About us, in figures
Physical books: Ebooks:
• 80,000 titles • 17.500 titles
• 45 million copies • 1,5 million copies
• 1.000 publishers • 1.000 publishers
• 1,500 bookstores • 100 webshops
• 125 webshops
English vs Dutch readers
Integrale logistieke oplossingen
Ondertitel van de presentatie
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4. Growth of ebook distribution in the Netherlands
# copies sold in past 2 years available titles
Integrale logistieke oplossingen
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5. Ebook distribution infrastructure
publishers
Online reading
webservices
* logo’s above are just some of the 100+ ebook stores which are connected to CB ebook distribution webservices
Integrale logistieke oplossingen
Ondertitel van de presentatie
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6. Shared virtual bookshelf
Dutch bookstores co-operate on a “open” model
• Dutch ebook stores enable access to all ebooks
which consumers have bought via their webshops.
• With the shared virtual bookshelf, Dutch ebook stores
differentiate themselves from the (international)
competitors who enter the Dutch market with their
“”closed” eco systems.
• CB enables consumer access to all ordered ebooks
through a (single sign on) webservice in the look &
feel of each webshop, without disclosing competitive
order details to each ebook store.
Integrale logistieke oplossingen
Ondertitel van de presentatie
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7. Cloud reading
“Ownership” vs having “access” to ebooks Online reading
• Cloud reading offers substantial benefits to the consumer,
having easy and instant (no apps) access to ebook titles,
while supporting a wide range (HTML5 browser enabled)
devices.
• Cloud reading enables the ebook store to strengthen its
engagement with the consumer, through a branded and
customized online ereader.
Instead of delivering an epub download, a webshop is
able to “communicate” while reading.
• Cloud reading unlocks the opportunity for ebook stores to
analyse consumer reading behaviour.
Integrale logistieke oplossingen
Ondertitel van de presentatie
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8. Ebook rental
Cloud reading enables new pricing models
• Online access with cloud reading makes it possible to offer
temporary access with new pricing models.
• CB extended the pricing schema in her repository
• enabling publishers to set prices for ebook titles for temporary
availability
• enabling all connected ebook stores to extend their ebook
offering with “rental” prices.
• For a now, rental is available in a pilot with 9 different rental
periods, to be extended also with a flat fee price.
• All ordering, administrative en reporting processes are fully
integrated for ebook rental.
Integrale logistieke oplossingen
Ondertitel van de presentatie
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9. Summary
• Dutch ebooks sales are growing fast, as they need to
• Sales is driven by new ebook stores which are clearly not traditional
booksellers. 30% of current sales is generated by new ebook stores which
entered the Dutch market < 1 year.
• Dutch ebook stores differentiate themselves with an shared virtual
bookshelf, offering access to ebooks for the customer through all ebook
stores, regardless of where it was bought.
• Ownership of ebooks is moving towards having access to ebooks, unlocking
huge benefits for the mobile consumer and the ebook store to engage with
its customers
• Rental pricing unlocks new business models for both publishers and ebook
stores.
Integrale logistieke oplossingen
Ondertitel van de presentatie
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