4. History Nike was started as a partnership between Phil Knight and Bill Bowerman in 1962 is a major publicly traded sportswear and equipment supplier based in the U.S
5. History In 1964 Knight started exploiting the low production costs that could be found abroad Disappointed after making just $8,000 {£5,000) selling track shoes, the running enthusiasts paid a university student $35 (£24) to design a logo that would make their sneakers more recognisable. Now, just four decades later, Nike generates annual revenues in excess of $18,6 billion Phil knight became 6th richest in U.S. in 1997 with $5.3 billions 1998 Michael Jordan, Nike's premier endorser, makes the first of several promises to visit Asian production facilities 40% of all Nike shoes are made in China It employed more than 30,000 people worldwide.
9. Adidas, rival company of nike was an official sponser of fifa world cup 2010, so its logo appeared on the field. But Nike had invested millions in getting fans' attention in less predictable ways. It has launched a marketing campaign featuring several football stars, installed a giant screen on one of Johannesburg's largest buildings and opened a centre in Soweto, a poor township in Johannesburg, that doubles as a facility for football training and AIDS testing. The firm also sponsored ten teams. Sales of Nike incresed by 39% before world cup even started. Marketing strategy
10. Sales of Nike is the world's largest sportswear-maker.
16. In different country Nike has different promotional plan for eg. In Europeans countries Nike sponsors football and tennis teams and sports person from that games while in countries like India, Pakistan, Nike sponsors cricket teams and cricket playershttp://www.youtube.com/watch?v=js8Dr9BKLHY
25. Strength Recognized Globally Brand NikeId Large product line and depth Other brands like rbk and adidas sponsors games, while Nike sponsors the athletes due to this it gains valuable attention Nike is quite strong regarding its research and development; quite evident regarding its evolving and innovative product range.
28. The retail sector is price sensitive;retailers usually tend to offer a very similar experience to the consumers with another cheaper product
29. Women were abused in Nike plant in Vietnam in 1997. Type of abuses dealt on females; Detailed information on abuses after inspection of plants; Action take by some of the women from one of the plants
30. Reports that authorities in southern Vietnam, charged the factory manager of a Nike Incorporated subcontractor, who allegedly punished 56 workers for not wearing regulation shoes.
31. Nike was also reported to have applied child labor in Pakistan and Cambodia to produce soccer balls
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33. Opportuinity Nike gives a lot of effort on its corporate marketing mainly through the promotion of corporate brand and sponsorship agreements
