Presentation by Steven Cox, CEO of TakeLessons for Weekend U training seminar.

3. It’s a reflection of real life… at the speed of the internet

4. Don’t ignore the movement… “ Right now, your customers are writing about your products on blogs and re-cutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook.” - Forrester’s Charlene Li & Josh Bernoff (Groundswell 2008)

5. How can your business participate?

7. Increase your facebook G.P.A. G roups, P ages, and A ds

11. G roups http://www.facebook.com/groups.php You don’t have to create a new group. Join and participate in a group that is already active.

12. G roups http://www.facebook.com/groups.php

14. P ages http://www.facebook.com/pages/create.php

15. Customers can ask questions & interact with us easily Show the human side of your brand. Be real people. Your wall comments show up on your fan’s walls, which extends your brand Notify your customers of events Integrate your blog into your Page in less than 2 minutes

17. A ds http://www.facebook.com/advertising/