1. PROBLEM IDENTIFICATION AND
STAKEHOLDER ANALYSIS
ITBA Workshop Day 1
Mark Nelson & Margarita Quihuis
Stanford Peace Innovation Lab
ITBA, Buenos Aires
November 13, 2012

2. Goals for Today
• Establish Relationships
• Map the Problem Space
• Identify Stakeholders
•
Identify Current Solutions
•
Identify Opportunities for Peace Innovation Solutions and
Partnerships

3. Examples of What Works in Buenos Aires
• NGO that take students to build housing in marginalized
areas
• Cyclists, rollerblading, rollerskating in the night
• Government built bicycle lanes, credits to purchase bikes (financial
innovation)
• Masa Critica (Critical Mass) bicycling social movement in BA
• Social proof, social pressure, FOLO (Fear of being Left Out)
• Businesses that benefit:
• Bicycle businesses
• Health
• Entrepreneurism – vintage bikes, bike repair, accessories, clothing
• Businesses adding showers, bike storage (infrastructure)
• Marathons – McDonalds, beauty products

4. 10:50 AM

5. Group 1: Culture Map
How to increase participation/attendance in the culture and the arts

6. Group 2: 16 Year Voter Engagement
Issue: How to increase voter participation from 16 year old voters

7. Group 3: Entrepreneurial Clusters
Polos
Entrepreneurs/In
dustry
Neighborhood
Client
Citizens
Government
Universities

8. Group 3: Financial Empowerment
PyME
Bank
Mil PyMEs
PEPyMEs/
Government
Increase Financial education to informal businesses and transition them to the
formal economy
client
education
Fiscal education
Getting the
unbanked
banked

9. Group 4: Smoking Regulations

10. Group 5: Urban Waste Management
• Cartoneros: new role,
social acceptance
• Waste management
crisis: new legislation
• Citizens: new behavior
patterns
• Ecology: increasing
awareness
• Cartoneros
• Citizens
• Emerging businesses
• Designers
• Educational system
• Social movements (Rio
+20)
Change taking place Stakeholders

11. Afternoon Agenda
• Identify Threats in Buenos Aires
• Generate 5 ideas (break up into groups)
• Review morning ideas
• Select one idea
• Stakeholder identity exercise
• Identify stakeholder relationships (group exercise)
• Extra Credit: Market Analysis
• Identify current solutions/interventions

12. 2nd Round
• Identify two groups (increase pos or decrease neg?)
• Is there an existing relationship between them?
• Strong?
• Weak?
• Non-existent?
• What type of relationship?
• Is there a power imbalance?
• Are there perverse incentives? If so, what?
Example:
Police and gangs have a stable relationship
Police budget benefits from existence of gangs

13. Group 1: Trapitos (parking extortionists)
Trapitos Drivers
• Potentially
violent
• Obligated/Co
mpulsory
• Illegal
• Strong
• Asymmetric
• Extortion
• Humiliating/D
emeaning
Pimp
Marginalization
Police
Entrepreneurs
Institutionalization of
an illegal act

14. Group 2: Energy
Refrigerators
Air Conditioning
Innovation
EnergyConsumption
Electrical Energy Consumption
New tech
innovations ->
more devices that
consume power
Existing appliances are
getting more energy
efficient
Issue: Governments and utility companies push for lower energy consumption
while new tech innovation adoption by consumers creates new sources of
consumption

15. Group 3: Villas & Universities
Issue: Educated people fear slum dwellers
How can educated people solve problems that relate to slum
dwellers if they don’t have any experience or knowledge of
their situation?
Educated People
Villa
Dwellers
Low interaction
High perceived
threat

16. Services
• Cultural
• Economic
• Police
• Health Services
• Political Access
• Infrastructure
Low Opportunity
Cost to commit
crime in villas
results in…
Higher Security
in barrios
Group 4: Barrios and Villas
Barrio Villa
Barrios and Villas have an asymmetric relationship; they have the
same categories of services but not the same quality or experience
of services

17. Group 5: Illicit Drug Ecosystem
Issue: Why do people participate in socially damaging addictive
interventions?
Drug Dealers
(Product)
Drug
Consumers
(Market)
+ Power
+ Violence
to exist
Customers commit
violence to get
money to pay for
drugs
Other addictions:
• Tobacco
• Alcohol
• Gaming
• Facebooking
Gains
respect as
a big fish

18. 10 Ideas
1. Culture
2. 16 Year Olds and voter participation
3. Clusters
4. Non-Smoking Zones
5. Urban Waste Management
6. Trapitos
7. Power Consumption
8. Villas & Universities
9. Villas & Barrios
10. Drug Dealers/Consumers
IncreasePositive
Behavior
DecreaseNegative
Behavior

19. Urban Waste Management
• Exercise:
• List 5 Stakeholders that are affected by urban waste
management in Buenos Aires

20. Urban Waste Stakeholder Map

21. Contact Us
Margarita Quihuis, Director, Stanford Peace Innovation Lab
quihuis@stanford.edu
Mark Nelson, researcher, Stanford Peace Innovation Lab
nelsonmm@stanford.edu
Website: Http://peaceinnovation.stanford.edu
Twitter: @peacedot
Facebook PeaceDot Page: http://www.facebook.com/peacedot
Facebook Peace Innovation Page: http://www.facebook.com/peaceinnovation