2. “There are lies, damned lies and statistics.” – Mark Twain
CURRENT SITUATION
3. Did you know?
• If Facebook were a country - 3rd largest
ahead of the United States, behind China and
India
• LinkedIn has over 75M members in over 200
countries
• LinkedIn has over 1.4M members in Australia
• 62% of Fortune 100 companies use LinkedIn
to recruit
10. Employees feel valued when:
1. Involved in decision making
2. Feel they are able to voice
their ideas, & managers
listen to these views
3. Have line of sight between
employee performance &
company performance
11. Employees feel valued when:
4. They have career
development
5. When the organisation is
concerned for employees’
health & wellbeing
12. Four attributes of engagement:
1. Collaboration
2. Transparency
3. Trust
4. Authenticity
13. In ethical, psychological, and aesthetic matters, to give a clear reason for
one's judgement is universally recognised as a mark of rare genius –
William James in The Principles of Psychology in 1890
WHAT IS SOCIAL MEDIA
23. Enterprise 2.0
• Uses the tools of Web 2.0
• Puts people at the center
• Increases productivity & innovation
• Increases knowledge retention
• Transparent activities across the organisation
Web 2.0 Organisational
Enterprise 2.0
Technology State of Mind
24. Four attributes of Enterprise 2.0
1. Collaboration
2. Transparency
3. Trust
4. Authenticity
25. Now for the bad news
Enterprise
Disengaged Engaged
2.0
Employees Employees
Technology
Not automatically, it is harder
than that!
26. But worth the effort
14% vs 6%
Source: “Does the Stock Market Fully Value Intangible? Employee Satisfaction and
Equity Prices”, Alex Edmans Wharton School December 2007
27. “The future has already arrived. It's just not evenly distributed yet.” –
William Gibson
THE TOOLS & TECHNOLOGY
28. Blogs
• More than just teenage diary
• Regular posts of commentary and
descriptions
• Posts are usually displayed in reverse-
chronological order
• Easy to set up use and maintain
• Popular tools: Wordpress, Sharepoint
29. Wikis
• Anyone can update
• Collaborative website
• Web based
• Popular tools: MediaWiki, Confluence,
Sharepoint
30. Tagging
• “Bottom up” classification of content
• No wrong way, user driven not dictated
• Users determine what is important
31. Social Bookmarking
• Users share their bookmarks with others
• Scales within the enterprise
• Built around tagging
• Popular tools: Delicious, Lotus Connections
33. Microblogging
• Uses:
• Status updates such as "I am having
lunch“
• Dissemination of links
• Finally conversations by the @ replies
function
• Popular tools: Twitter, Yammer, Chatter
34. Social Networking
• Networks connect the
world
• Social network sites
allow you to see
connections and
enable their potential
• Both personal and
professional
Tools: Facebook, TribePad, LinkedIn, Yackstar
35. The Cloud/SaaS
• Availability of
services or
software across
the Internet
• Subscriptions
• Data is stored
on a server in
the Internet
Tools such as: Salesforce, BaseCamp
36.
37. “I have not failed. I've just found 10,000 ways that won't work.”
Thomas A. Edison
IMPLEMENTATION
38. Who Drives Enterprise 2.0
IT Sales
42% 5%
HR
LOB Procurement R&D 13%
58% 5% 9%
Innovation
9%
Program
Management
9%
Knowledge
Operations Management
5% 14%
Marketing
31%
The 2.0 Adoption Council Survey 2009
39. How does this fit together?
Collaboration Transparency Trust Authenticity
Blogs X X X
Wikis X X
Tagging X X
Social networks X X X X
Bookmarking X
Microblogging X X X X
Video & Audio X X X
40. Implementation Steps
• Create a Strategy
• Create and Communication the Vision
• Design for Business Outcomes, not Tools
• Tap Enthusiasm
• Use a Phased Approach
• Use Enterprise Grade Software
• Support Organic Growth
• Trust Your Employees
41. Key Challenges
• Delivering Business Value
• Overcoming Cultural Barriers
• Ensuring Privacy
• Governing Participant Behaviours
• Managing Personal and Professional Time
Source: 5 Major Challenges Organizations Face Regarding Social Software, Gartner, 2008
44. “Few things are harder to put up with than the annoyance of a good
example. ”
Mark Twain
EXAMPLES
45. Deloittes
• Deloitte with 46,000 employees, many spend a large
amount of time at client sites
• 25% of employees who were leaving cited the sense
of isolation as a primary reason
• Social networking site, D Street, to promote
employee-to-employee interactions
• 40%+ of employees have personalized their profiles
• 80% use the site to build a sense of community
46. Oil & Gas Industry
• 75% of oil and gas professionals see value in
using social media
• Driving Forces
– 37% Productivity gains
– 95% Work flexibility
• 11% of social media adoption is driven by the
executive suite
• 50% of companies prohibit or restrict social
media usage
• 39% of executives concerned around a “limited
ability to control or provide a secure environment”
Source: Microsoft and Accenture Oil & Gas Collaboration Survey 2010
47. Big Pond
• In September 2008 Big Pond started using
Twitter for customer service
• Six months afterwards:
From an employees point of view, Jase, Steph & myself
do feel more engaged. We are giving the ‘faceless
corporation’, a face and are showing that we do care
about what people say and think about us. Its not
always an easy task, but it is one that we enjoy.
Honestly, I look forward to coming into work and
interacting with the twitterverse. We can only get
bigger and better!
48.
49. In Summary
• Enterprise 2.0 is about transparency,
relationships and community
• There are lots of tools but the principles are
the same
• Enterprise 2.0 is the tool for driving employee
engagement
