Submit Search
Upload
09 Online Media
•
1 like
•
2,236 views
monchai sopitka
Follow
Edited by Monchai Sopitkamon, Ph.D.
Read less
Read more
Education
Technology
Business
Report
Share
Report
Share
1 of 27
Download now
Download to read offline
Recommended
Netflix marketing plan
Netflix marketing plan
Evelyne Otto
Case Study Netflix
Case Study Netflix
Christina Cecil
e-learning project
e-learning project
International Association of School Librarianship
problems of students in online learning
problems of students in online learning
AwaisAhmed201
The Future of the Internet
The Future of the Internet
PayamBarnaghi
ICT integration in Teacher Education: Using Open Educational Resources
ICT integration in Teacher Education: Using Open Educational Resources
CEMCA
Social Networks In Education
Social Networks In Education
Steve Yuen
Netflix
Netflix
Shanike Karunathilake
Recommended
Netflix marketing plan
Netflix marketing plan
Evelyne Otto
Case Study Netflix
Case Study Netflix
Christina Cecil
e-learning project
e-learning project
International Association of School Librarianship
problems of students in online learning
problems of students in online learning
AwaisAhmed201
The Future of the Internet
The Future of the Internet
PayamBarnaghi
ICT integration in Teacher Education: Using Open Educational Resources
ICT integration in Teacher Education: Using Open Educational Resources
CEMCA
Social Networks In Education
Social Networks In Education
Steve Yuen
Netflix
Netflix
Shanike Karunathilake
Uses of ICT in daily lives.pptx
Uses of ICT in daily lives.pptx
DeanofInstructionCTU
Lesson 16: The Internet and Education Nicol and S.Orbeta
Lesson 16: The Internet and Education Nicol and S.Orbeta
Juliet saberdo
Advertising as Communication.pdf
Advertising as Communication.pdf
Angela Tyger
Ten Rules Of Internet Safety
Ten Rules Of Internet Safety
guest106941
E learning business plan development
E learning business plan development
Eric Kluijfhout
E Learning Objectives
E Learning Objectives
Justina Sharma
Pros & cons of distance learning
Pros & cons of distance learning
Neenaway
Mobile phones in the classroom by Shelley Shott
Mobile phones in the classroom by Shelley Shott
SchoolNet SA
Digital Convergence
Digital Convergence
Ian Miles
Evolution of education technology
Evolution of education technology
Anu Rana
Digital publication powerpoint
Digital publication powerpoint
Mukadus
E-Commerce: Marketing Concepts, Social,Mobile, Local
E-Commerce: Marketing Concepts, Social,Mobile, Local
INTI International University
10 rules of e-business
10 rules of e-business
Roy Antony Arnold G
OTT - emerging market
OTT - emerging market
Uma Chhabria
Social media effects by siraj
Social media effects by siraj
Muhammad SiRaj Munir
Netflix International Business Strategy Plan
Netflix International Business Strategy Plan
Isabelle Smith
ICT infrastructure (PDST Technology in Education)
ICT infrastructure (PDST Technology in Education)
Seán Gallagher
Media convergence
Media convergence
Dr A.K. Sharma
Education via internet
Education via internet
Kayalvizhi Selvaraj
Global Social Media For Brands
Global Social Media For Brands
We Are Social Singapore
Chapter 10
Chapter 10
Nada G.Youssef
Tài liệu môn Thương mại Điện tử - Nhóm Siêu Rẻ
Tài liệu môn Thương mại Điện tử - Nhóm Siêu Rẻ
nhomsieure2
More Related Content
What's hot
Uses of ICT in daily lives.pptx
Uses of ICT in daily lives.pptx
DeanofInstructionCTU
Lesson 16: The Internet and Education Nicol and S.Orbeta
Lesson 16: The Internet and Education Nicol and S.Orbeta
Juliet saberdo
Advertising as Communication.pdf
Advertising as Communication.pdf
Angela Tyger
Ten Rules Of Internet Safety
Ten Rules Of Internet Safety
guest106941
E learning business plan development
E learning business plan development
Eric Kluijfhout
E Learning Objectives
E Learning Objectives
Justina Sharma
Pros & cons of distance learning
Pros & cons of distance learning
Neenaway
Mobile phones in the classroom by Shelley Shott
Mobile phones in the classroom by Shelley Shott
SchoolNet SA
Digital Convergence
Digital Convergence
Ian Miles
Evolution of education technology
Evolution of education technology
Anu Rana
Digital publication powerpoint
Digital publication powerpoint
Mukadus
E-Commerce: Marketing Concepts, Social,Mobile, Local
E-Commerce: Marketing Concepts, Social,Mobile, Local
INTI International University
10 rules of e-business
10 rules of e-business
Roy Antony Arnold G
OTT - emerging market
OTT - emerging market
Uma Chhabria
Social media effects by siraj
Social media effects by siraj
Muhammad SiRaj Munir
Netflix International Business Strategy Plan
Netflix International Business Strategy Plan
Isabelle Smith
ICT infrastructure (PDST Technology in Education)
ICT infrastructure (PDST Technology in Education)
Seán Gallagher
Media convergence
Media convergence
Dr A.K. Sharma
Education via internet
Education via internet
Kayalvizhi Selvaraj
Global Social Media For Brands
Global Social Media For Brands
We Are Social Singapore
What's hot
(20)
Uses of ICT in daily lives.pptx
Uses of ICT in daily lives.pptx
Lesson 16: The Internet and Education Nicol and S.Orbeta
Lesson 16: The Internet and Education Nicol and S.Orbeta
Advertising as Communication.pdf
Advertising as Communication.pdf
Ten Rules Of Internet Safety
Ten Rules Of Internet Safety
E learning business plan development
E learning business plan development
E Learning Objectives
E Learning Objectives
Pros & cons of distance learning
Pros & cons of distance learning
Mobile phones in the classroom by Shelley Shott
Mobile phones in the classroom by Shelley Shott
Digital Convergence
Digital Convergence
Evolution of education technology
Evolution of education technology
Digital publication powerpoint
Digital publication powerpoint
E-Commerce: Marketing Concepts, Social,Mobile, Local
E-Commerce: Marketing Concepts, Social,Mobile, Local
10 rules of e-business
10 rules of e-business
OTT - emerging market
OTT - emerging market
Social media effects by siraj
Social media effects by siraj
Netflix International Business Strategy Plan
Netflix International Business Strategy Plan
ICT infrastructure (PDST Technology in Education)
ICT infrastructure (PDST Technology in Education)
Media convergence
Media convergence
Education via internet
Education via internet
Global Social Media For Brands
Global Social Media For Brands
Similar to 09 Online Media
Chapter 10
Chapter 10
Nada G.Youssef
Tài liệu môn Thương mại Điện tử - Nhóm Siêu Rẻ
Tài liệu môn Thương mại Điện tử - Nhóm Siêu Rẻ
nhomsieure2
01 Introduction to E-commerce slides
01 Introduction to E-commerce slides
monchai sopitka
Online newspapers
Online newspapers
susangentle
Winning the Content Wars: A Playbook for Today’s Content Providers
Winning the Content Wars: A Playbook for Today’s Content Providers
Cognizant
Social networks 1 of 3
Social networks 1 of 3
Thomas Nelson Community College
TV Everywhere - Smarter Media and Entertainment - Marc LE DAIN, Associate Par...
TV Everywhere - Smarter Media and Entertainment - Marc LE DAIN, Associate Par...
IDATE DigiWorld
16684324.ppt
16684324.ppt
PeterGriffin84
Lecture 1
Lecture 1
WILLSON FILIPATALI
Laudon traver ec10-ppt_ch01
Laudon traver ec10-ppt_ch01
BookStoreLib
Laudon traver ec11-im_ch10
Laudon traver ec11-im_ch10
BookStoreLib
laudon-traver_ec10_ppt_ch01.ppt
laudon-traver_ec10_ppt_ch01.ppt
HassanabdikarimaliAl
Chapter 1
Chapter 1
Vince Bourque
The Future of ICT / TIME: Futurist Gerd Leonhard in Cologne (NSN)
The Future of ICT / TIME: Futurist Gerd Leonhard in Cologne (NSN)
Gerd Leonhard
Laudon traver ec10-im_ch10
Laudon traver ec10-im_ch10
BookStoreLib
Laudon traver ec10-im_ch10
Laudon traver ec10-im_ch10
BookStoreLib
Magazine Media In The Digital Age
Magazine Media In The Digital Age
revistasmexico
Transformationof business and eductions roufaiel - cdl 2012 mr-nr
Transformationof business and eductions roufaiel - cdl 2012 mr-nr
SUNY Empire State College
NAS Partner Workshop: Media relations breakout
NAS Partner Workshop: Media relations breakout
National Apprenticeship Service
3321
3321
Life's Good
Similar to 09 Online Media
(20)
Chapter 10
Chapter 10
Tài liệu môn Thương mại Điện tử - Nhóm Siêu Rẻ
Tài liệu môn Thương mại Điện tử - Nhóm Siêu Rẻ
01 Introduction to E-commerce slides
01 Introduction to E-commerce slides
Online newspapers
Online newspapers
Winning the Content Wars: A Playbook for Today’s Content Providers
Winning the Content Wars: A Playbook for Today’s Content Providers
Social networks 1 of 3
Social networks 1 of 3
TV Everywhere - Smarter Media and Entertainment - Marc LE DAIN, Associate Par...
TV Everywhere - Smarter Media and Entertainment - Marc LE DAIN, Associate Par...
16684324.ppt
16684324.ppt
Lecture 1
Lecture 1
Laudon traver ec10-ppt_ch01
Laudon traver ec10-ppt_ch01
Laudon traver ec11-im_ch10
Laudon traver ec11-im_ch10
laudon-traver_ec10_ppt_ch01.ppt
laudon-traver_ec10_ppt_ch01.ppt
Chapter 1
Chapter 1
The Future of ICT / TIME: Futurist Gerd Leonhard in Cologne (NSN)
The Future of ICT / TIME: Futurist Gerd Leonhard in Cologne (NSN)
Laudon traver ec10-im_ch10
Laudon traver ec10-im_ch10
Laudon traver ec10-im_ch10
Laudon traver ec10-im_ch10
Magazine Media In The Digital Age
Magazine Media In The Digital Age
Transformationof business and eductions roufaiel - cdl 2012 mr-nr
Transformationof business and eductions roufaiel - cdl 2012 mr-nr
NAS Partner Workshop: Media relations breakout
NAS Partner Workshop: Media relations breakout
3321
3321
More from monchai sopitka
KLW Student Advice Sharing
KLW Student Advice Sharing
monchai sopitka
07 E-commerce Advertising
07 E-commerce Advertising
monchai sopitka
11 E-commerce Online Retailing and Services
11 E-commerce Online Retailing and Services
monchai sopitka
10 Social Networks and Communities
10 Social Networks and Communities
monchai sopitka
08 Ethics, Law and E-commerce
08 Ethics, Law and E-commerce
monchai sopitka
04-1 E-commerce Security slides
04-1 E-commerce Security slides
monchai sopitka
05 Business Models for E-commerce slides
05 Business Models for E-commerce slides
monchai sopitka
04-2 E-commerce Payment Systems slides
04-2 E-commerce Payment Systems slides
monchai sopitka
03 Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps slides
03 Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps slides
monchai sopitka
02 E-commerce Infrastructure: The Internet, Web, and Mobile slides
02 E-commerce Infrastructure: The Internet, Web, and Mobile slides
monchai sopitka
การออกแบบและพัฒนาระบบบริหารสินค้าในร้านค้าปลีกบนโทรศัพท์เคลื่อนที่ Android โด...
การออกแบบและพัฒนาระบบบริหารสินค้าในร้านค้าปลีกบนโทรศัพท์เคลื่อนที่ Android โด...
monchai sopitka
A Design and Development of Library Inventory Management System for Android D...
A Design and Development of Library Inventory Management System for Android D...
monchai sopitka
More from monchai sopitka
(12)
KLW Student Advice Sharing
KLW Student Advice Sharing
07 E-commerce Advertising
07 E-commerce Advertising
11 E-commerce Online Retailing and Services
11 E-commerce Online Retailing and Services
10 Social Networks and Communities
10 Social Networks and Communities
08 Ethics, Law and E-commerce
08 Ethics, Law and E-commerce
04-1 E-commerce Security slides
04-1 E-commerce Security slides
05 Business Models for E-commerce slides
05 Business Models for E-commerce slides
04-2 E-commerce Payment Systems slides
04-2 E-commerce Payment Systems slides
03 Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps slides
03 Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps slides
02 E-commerce Infrastructure: The Internet, Web, and Mobile slides
02 E-commerce Infrastructure: The Internet, Web, and Mobile slides
การออกแบบและพัฒนาระบบบริหารสินค้าในร้านค้าปลีกบนโทรศัพท์เคลื่อนที่ Android โด...
การออกแบบและพัฒนาระบบบริหารสินค้าในร้านค้าปลีกบนโทรศัพท์เคลื่อนที่ Android โด...
A Design and Development of Library Inventory Management System for Android D...
A Design and Development of Library Inventory Management System for Android D...
Recently uploaded
Spatium Project Simulation student brief
Spatium Project Simulation student brief
Association for Project Management
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
christianmathematics
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
VishalSingh1417
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University of Engineering & Technology, Jamshoro
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
jbellavia9
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
PROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docx
PoojaSen20
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
TechSoup
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
MaryamAhmad92
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
MaritesTamaniVerdade
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
VishalSingh1417
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
bronxfugly43
Understanding Accommodations and Modifications
Understanding Accommodations and Modifications
MJDuyan
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
Amanpreet Kaur
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptx
Amita Gupta
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
Poonam Aher Patil
psychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docx
PoojaSen20
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
Celine George
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
VishalSingh1417
Recently uploaded
(20)
Spatium Project Simulation student brief
Spatium Project Simulation student brief
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
PROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docx
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
Understanding Accommodations and Modifications
Understanding Accommodations and Modifications
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptx
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
psychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docx
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
09 Online Media
1.
e-commerce
business. technology. society. eighth edition Kenneth C. Laudon Carol Guercio Traver Copyright © 2012 Pearson Education, Inc. Chapter 9 Online Media 1
2.
Information Wants to
Be Expensive Class Discussion Why did the Wall Street Journal succeed with a subscription model? Would you pay to read a daily newspaper online? Why or why not? Would you pay for access to online archives of newspapers and/or magazines? Do you think newspapers can make the transition from “print on paper” to “news on-screen”? What do you think about the New York Times’ new subscription-based model? Copyright © 2012 Pearson Education Slide 9-3 Learning Objectives Identify the major trends in the consumption of media and online content Discuss the concept of media convergence and the challenges it faces Describe the five basic content revenue models Discuss the key challenges facing content producers and owners Understand the key factors affecting the online publishing industry Understand the key factors affecting the online entertainment industry Copyright © 2012 Pearson Education Slide 9-4 2
3.
Trends in Online
Content, 2011–2012 Increased media consumption; Internet time > newspapers & music, but still far lower than TV Smartphones and tables create “fourth screen” to view media while on the move Growth of social and local content User-generated content growing, inverting traditional production/business models Apple, Google, Amazon, Facebook vie for ownership of online content ecosystem Copyright © 2012 Pearson Education Slide 9-5 Trends in Online Content (cont.) Internet advertising revenues expanding rapidly Increased consumer acceptance of paying for premium content Content owners adapt mixture of advertising, subscription, a la carte payment for business model Convergence: video streaming of movies and shows by Hollywood and TV studios; IPTV; Newspapers and magazines adding live video to their online sites Copyright © 2012 Pearson Education Slide 9-6 3
4.
Content Audience and
Market Average American adult spends 4,400 hrs/yr consuming various media (> annual work hours of 2,000 hrs/yr) 2011 US media & entertainment revenues: $580 billion, and growing at 5% rate to 2015 Over 75% of the hours spent consuming TV, radio, Internet 2.5 hrs/day on Internet Internet usage doesn’t reduce TV viewing Copyright © 2012 Pearson Education Slide 9-7 Media Consumption Figure 9.1, Page 617 SOURCE: Based on data from U.S. Census Bureau, 2010, authors’ estimates Copyright © 2012 Pearson Education Slide 9-8 4
5.
Internet and Traditional
Media Cannibalization vs. complementarity Time spent on Internet reduces time available for other media Books, newspapers, magazines, phone, radio Conversely, Internet users consume more media of all types than non-Internet users Internet users also often “multitask” with media consumption Multimedia—reduces cannibalization impact for some visual, aural media Copyright © 2012 Pearson Education Slide 9-9 Media Revenues by Channel Figure 9.2, Page 618 SOURCE: Based on data from U.S. Census Bureau, 2011; Copyright © 2012 Pearson Education authors’ estimates. Slide 9-10 5
6.
Relative Size of
the Content Market, Based on Per-Person Spending Figure 9.3 Page 619 SOURCE: Based on data from U.S. Census Bureau, 2011; Copyright © 2012 Pearson Education authors’ estimates. Slide 9-11 Digital Content Delivery Models Three commercial content business models Paid Free with advertiser support Freemium: some content is free but more complete content requires paid subscriptions Free content can drive users to paid content Users increasingly paying for high-quality, unique content Music, games, newspapers, movies Online paid content audience growing rapidly Copyright © 2012 Pearson Education Slide 9-12 6
7.
Fig. 9.4 Copyright ©
2012 Pearson Education Slide 9-13 Table 9.2 Copyright © 2012 Pearson Education Slide 9-14 7
8.
Free or Fee?
Early years: Internet audience expected free content but willing to accept advertising Early content was low quality With advent of high-quality content, fee models successful iTunes 29 million buy from legal music sites Newspapers charging for premium content YouTube cooperating with Hollywood production studios Copyright © 2012 Pearson Education Slide 9-15 Media Industry Structure Three separate segments, each dominated by few key players Publishing, Newspapers Entertainment Larger media ecosystem Includes millions of individuals, entrepreneurs (blogs, YouTube, independent music bands) Copyright © 2012 Pearson Education Slide 9-16 8
9.
Media Convergence
Technological convergence: Hybrid devices combining functionality of existing media platforms, e.g., books, newspapers, TV, radio, into a single device, e.g., smartphones Content convergence: Three aspects: Design, production, distribution New tools for digital editing and processing, e.g., GarageBand Distributions: music store CD, physical books e-books, films going trucks satellite or fiber optic cable Industry convergence: Merger of media enterprises into firms that create and cross- market content on different platforms E.g., AOL & Time Warner, News Corp & MySpace, Google & Youtube Copyright © 2012 Pearson Education Slide 9-17 Convergence and the Transformation of Content: Books Figure 9.5, Page 625 Copyright © 2012 Pearson Education Slide 9-18 9
10.
Online Content Revenue
Models and Business Processes Marketing Free content drives offline revenues Advertising Fee content paid for by advertising Pay-per-view/pay-for-download Charge for premium content Subscription Monthly charges for services Mixed Copyright © 2012 Pearson Education Slide 9-19 Table 9.3 Copyright © 2012 Pearson Education Slide 9-20 10
11.
Table 9.4 Copyright ©
2012 Pearson Education Slide 9-21 Making a Profit with Online Content 25% users will pay for some content Four factors required to charge for online content 1. Focused market 2. Specialized content 3. Sole source monopoly 4. High perceived net value Portion of perceived customer value that can be attributed to fact that content is available on the Internet Copyright © 2012 Pearson Education Slide 9-22 11
12.
Revenue and Content
Characteristics Figure 9.6, Page 630 Copyright © 2012 Pearson Education Slide 9-23 Key Challenges Facing Content Producers and Owners Technology Bandwidth issues for HD video, CD-quality music Cost Internet distribution more costly than anticipated, for migrating, repackaging, and redesigning content Distribution channels and cannibalization Apple’s iTunes Store, YouTube, Hulu.com (NBC+Fox+ABC) top 10 online video & movie distributors Digital rights management (DRM) Use of technology to circumvent DRM Interests of content creators vs. technology companies that profit from illegal downloads Copyright © 2012 Pearson Education Slide 9-24 12
13.
Insight on Business:
Class Discussion Who Owns Your Files? Why does digital content need any more protection than analog content stored on records and tapes? What is DRM software? Have you ever encountered digital content that is protected with DRM? Why did Apple abandon its DRM software? Is DRM working for Amazon’s Kindle? Does it matter to the consumer whether content purchased is “owned” or “licensed”? How does DRM potentially interfere with “fair use” of copyrighted material? Copyright © 2012 Pearson Education Slide 9-25 Online Newspapers Most troubled segment of publishing industry 60% of newspapers have reduced staff in last 3 years Failure to protect news content from free distribution by aggregators like Yahoo, MSN, Google However: Online readership growing at 16% Mobiles, tablets provide new avenues More users willing to pay for premium content Aggregators are recognizing need for high-quality content to distribute and use for advertisements Copyright © 2012 Pearson Education Slide 9-26 13
14.
Monthly Unique Visitors
at Online Newspapers Figure 9.7, Page 637 SOURCES: Based on data from comScore, 2011a; Copyright © 2012 Pearson Education Compete.com, 2011. Slide 9-27 Newspaper Business Models Initially fee-based, then free, and now beginning a return to fee-based Newspaper headlines are primary content on Google News, Yahoo News New York Times now charging for premium access Newspaper efforts to ally with Internet titans New reader devices with reader apps Copyright © 2012 Pearson Education Slide 9-28 14
15.
Convergence in Newspaper
Industry Technology: Slow move to Internet; beginning to incorporate video, RSS, user feedback Content: Four content changes Premium archived content Fine-grained searching Videos reporting RSS feeds See next Fig. Timeliness allows competition with TV/radio Industry structure: Has not seen much convergence due to limited returns Copyright © 2012 Pearson Education Slide 9-29 Fig. 9.8 Copyright © 2012 Pearson Education Slide 9-30 15
16.
Challenges: Disruptive Technologies
Newspapers: a classic case of disruptive technology? Industry still in flux Newspapers have significant assets: Content Readership Local advertising Audience (wealthier, older, better educated) Online audience will continue to grow in numbers and sophistication Copyright © 2012 Pearson Education Slide 9-31 E-books Some predicted that Internet would mean dwindling of books Today, book publishing generates $24 billion Publishing industry concerns: How much to charge for e-books What content enhancements encourage purchasing of e-books Best business relationship with online distributors like Apple, Google, Amazon Copyright © 2012 Pearson Education Slide 9-32 16
17.
E-books
Evolution Project Gutenberg (1970s) putting Declaration of Independence and 2,00 classic books online Voyager’s putting Jurassic Park and Alice in Wonderland books on CDs (1990s) Adobe’s PDF format Types of commercial e-books Web-accessed e-book, e.g., Encyclopedia Britannica, Wikipedia.com, CourseSmart Web-downloadable e-book, e.g., Google Books Project, Google Book Library Project, NetLibrary, Questia Dedicated e-book reader Amazon Kindle, Sony Reader, Barnes & Noble Nook General purpose reader, e.g., iPhones, iPads, BBs, Androids Print-on-demand books Copyright © 2012 Pearson Education Slide 9-33 Table 9.5 Copyright © 2012 Pearson Education Slide 9-34 17
18.
Book Audience Size
and Growth Americans read about 10 books per year per person Americans spend $95/year on trade books, more than video games ($72), and in-theater movies ($41) Book readership is flat, anchored in the 40+ population Professional and educational titles publication growing 2 times as fast as US economy Copyright © 2012 Pearson Education Slide 9-35 Growth of E-book Revenues 2009–2015 Figure 9.9, Page 646 SOURCES: Based on data from Assoc. of American Publishers, 2011; eMarketer, 2011b; authors’ estimates. Copyright © 2012 Pearson Education Slide 9-36 18
19.
E-book Industry Revenue
Models Wholesale model As with traditional publishing, retailer pays wholesale price and marks price up With lowered prices of e-books, profits to publisher are also lower Agency model Publishers set retail price and designate an agent who receives 30% commission Leads to higher, fixed prices for e-books Google, Amazon, Apple benefit primarily by selling e-book readers Copyright © 2012 Pearson Education Slide 9-37 Table 9.6 Copyright © 2012 Pearson Education Slide 9-38 19
20.
Copyright © 2012
Pearson Education Slide 9-39 Convergence in Publishing Industry Technological convergence slowed by: DRM concerns Competing standards (Kindle, Nook, iPad) Content convergence User experiences is still turning pages of text and graphics Industry structure Print publishing industry in flux Non-physical books Authors bypassing traditional publishing and distribution Copyright © 2012 Pearson Education Slide 9-40 20
21.
Insight on Society:
Class Discussion The Future of Books What technologies are changing the concept of what a book is? Do you consider Wikipedia a “book,” and if so, what type of book? What qualities makes Unigo a threat to traditionally published college references? Are some types of traditional books more threatened by Internet technologies than others? Copyright © 2012 Pearson Education Slide 9-41 Online Entertainment Industry Major players: Television, radio, Hollywood films, music, video games Internet is transforming industry, along with: Smartphones, tablets as video, music platform Online streaming, Netflix Social network platforms Viable business models in music subscription services, e.g., Pandora, Spotify, Rhapsody Widespread growth of broadband Business models (music & video streaming subscription services) that eliminate need for DRM Copyright © 2012 Pearson Education Slide 9-42 21
22.
The Five Major
Players in the Entertainment Industry Figure 9.10, Page 652 SOURCE: Based on data from U.S. Census Bureau, 2011; NPD Group, 2011, authors’ estimates. Copyright © 2012 Pearson Education Slide 9-43 Online Entertainment Audience Size Online “traditional” entertainment Online video has largest audiences, followed by music, games (see next Fig.) User-generated content: Substitutes for and complements traditional commercial entertainment Two dimensions: User focus User control Sites that offer high levels of both will grow Copyright © 2012 Pearson Education Slide 9-44 22
23.
Projected Growth in Traditional Online Entertainment (in Millions) Figure
9.11, Page 654 SOURCES: Based on data from industry sources; authors’ estimates. Copyright © 2012 Pearson Education Slide 9-45 User Role in Entertainment Figure 9.12, Page 655 Copyright © 2012 Pearson Education Slide 9-46 23
24.
Content
Internet has greatly changed packaging, distribution, marketing, sales of traditional entertainment Greatest impact: Music From CD of 12–15 songs to single-song downloads Groups can bypass traditional marketing and sales organization by creating their own Web distribution network Revenue Models: Marketing, advertising, pay-per-view, subscription, value- added, mixed Copyright © 2012 Pearson Education Slide 9-47 Convergence in Entertainment Industry Technology convergence: Smartphones, tablets become music listening devices, video players, game stations Game stations connect to Internet, stream movies Movies and television Move toward Internet distribution iTunes Store selling music, movies, TV shows Netflix streaming movies to PCs and set-top boxes Hulu streaming TV shows, trailer, and older movies for free using advertiser-supported model Copyright © 2012 Pearson Education Slide 9-48 24
25.
Convergence in
Entertainment Industry (cont.) Content convergence Significant progress toward digital tools for content creation and production Digital cameras, workstations generating animations and digital effects in movie scenes Music recording and production highly digitized; some distribution direct to Internet, bypassing CD production stage Copyright © 2012 Pearson Education Slide 9-49 Convergence in Entertainment Industry (cont.) Industry structure Fractured: Many players and forces shape industry Reorganization of value chain needed for aggressive move to Web Possible alternative models Content owner direct model Internet aggregator model Internet innovator model Copyright © 2012 Pearson Education Slide 9-50 25
26.
Entertainment Industry Value
Chains Figure 9.13, Page 659 Copyright © 2012 Pearson Education Slide 9-51 Insight on Technology Hollywood Meets the Internet: Round 3 Class Discussion What strategies has Hollywood pursued to combat movie piracy? Are there legitimate ways that videos can be distributed on the Web? How can the differentiation of DVD products help in combating piracy? Do you think Hollywood is doing a better job of protecting its content than the music industry? Copyright © 2012 Pearson Education Slide 9-52 26
27.
Copyright © 2012
Pearson Education Slide 9-53 27
Download now