Design is How It Works
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Design is much more than a slick visual presentation. It's really a process for creatively solving your business problems. User-centered design helps the people buying and using your software feel confident that what you make will meet their needs. There are logical, repeatable concepts that can be applied universally to better solve problems. Just like there are laws of physics, design shouldn't be a mysterious black box.
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Design is How It Works
- 1. (D)esign IS HOW IT WORKS @marcelosomers behindcompanies.com
- 2. lo. Hel
- 3. OUR CLIENTS HIRE US TO OWN THEIR TOUGHEST PROBLEMS THEY RETAIN US BECAUSE WE KEEP OUR PROMISES
- 5. (D)esigner T NO (d)esigner
- 8. DESIGN AS PROCESS design AS OUTCOME
- 9. Elizabeth Boling: "Designer” does not mean “artist” – though lots of people want to think it does. The job of a designer is not self-expression, it’s problem-solving."
- 10. Same DESIGN AS diffe rent skill, PROCESS result design AS OUTCOME
- 11. a de) dr e t ’ seature he l(insert f
- 13. a d ds! e t ’ s rating lov ie m
- 14. THE UX STACK Purpose Audience Content Design Technology WHAT GOAL ARE WE WHO DO WE NEED TO WHAT FEATURES DOES THE WHAT IS THE BEST WAY TO HOW IS THE MESSAGE TRYING TO ACHIEVE? ACHIEVE THE GOAL? AUDIENCE NEED? PRESENT THE CONTENT? PHYSICALLY PRESENTED?
- 15. Purpose WHAT GOAL ARE WE TRYING TO ACHIEVE?
- 17. 1. Attract new customers
- 18. 1. Attract new customers 2. Retain old customers
- 19. Audience WHO DO WE NEED TO ACHIEVE THE GOAL?
- 20. 1. Attract new customers 2. Retain old customers
- 21. 1. Attract new customers 2. Retain old customers How?
- 22. THE PROBLEM
- 23. rado x of Pa ice Cho http://commons.wikimedia.org/wiki/File:Inside_a_video_store_in_Islamabad.jpg
- 24. rado x of Pa ice Cho http://commons.wikimedia.org/wiki/File:Inside_a_video_store_in_Islamabad.jpg t of n ou ies Ru g ood mov http://s undaym isfits.blo gspot.co m/2011 /05/baske tball-x-d reams.h tml
- 25. THE SOLUTION
- 26. THE SOLUTION (i t’s a bout c onte nt!)
- 32. The Point Is: Netflix solved the problem of retaining users without getting into how it looks.
- 34. (D)esign T NO (d)esign
- 35. (D)esign IS HOW IT WORKS.
- 36. When technology delivers basic needs, user experience dominates –Donald Norman
- 38. 60s&70s 80s&90s Making Making Things Things Cheaper BETTER
- 39. 60s&70s 80s&90s 2000s Making Making Making Things Things BETTER Cheaper BETTER Things
- 40. User Expe Hierarchy rience of Needs Adapted from Stephen Anderson (http://amzn.to/zFxjd6) Sketch by Ben Jordan (http://bigbadcollab.com/)
- 41. vimeo.c om/37709985 gister: h ttps:// V ideo ab out Sq uare Re
- 42. User Expe Hierarchy rience of Needs Adapted from Stephen Anderson (http://amzn.to/zFxjd6) Sketch by Ben Jordan (http://bigbadcollab.com/)
- 43. User Expe Hierarchy rience of Needs Adapted from Stephen Anderson (http://amzn.to/zFxjd6) Sketch by Ben Jordan (http://bigbadcollab.com/)
- 44. -focused The task t start projec
- 45. “The strategy was simple: keep the current users happy, and let the BlackBerry name do the rest.”
- 46. User Expe Hierarchy rience of Needs Adapted from Stephen Anderson (http://amzn.to/zFxjd6) Sketch by Ben Jordan (http://bigbadcollab.com/)
- 49. User Expe Hierarchy rience of Needs How? Adapted from Stephen Anderson (http://amzn.to/zFxjd6) Sketch by Ben Jordan (http://bigbadcollab.com/)
- 50. xerc ise: E
- 51. xerc ise: E Design a vase Exercise via Stephen Anderson (http://uxlx.23video.com/video/4689842/critical-thinking-skills-for)
- 52. xerc ise: E Design a vase Exercise via Stephen Anderson (http://uxlx.23video.com/video/4689842/critical-thinking-skills-for)
- 53. xerc ise: E Design a vase Exercise via Stephen Anderson (http://uxlx.23video.com/video/4689842/critical-thinking-skills-for)
- 54. xerc ise: E Design a way for people to enjoy flowers in their home Exercise via Stephen Anderson (http://uxlx.23video.com/video/4689842/critical-thinking-skills-for)
- 55. xerc ise: E Design a way for people to enjoy flowers in their home Exercise via Stephen Anderson (http://uxlx.23video.com/video/4689842/critical-thinking-skills-for)
- 56. 1 Reframe your problem
- 57. Let’s build vs Let’s build a way movie ratings to retain customers
- 58. Let’s build vs Let’s build a way movie ratings to retain customers Design a way for people to Design a vase vs enjoy flowers in their home
- 59. Companies need to regularly ask themselves, ‘Are we in the steam locomotive business, or the transportation business?’ https://twitter.com/#!/joncarroll/status/154701998082629632
- 60. 2 What “job” are you doing?
- 62. 3 How do you work?
- 63. Wireframes?
- 66. Tell a Story
- 67. We would like to build a new Best Buy location in Plano.
- 68. Traffic Income Population Retail Sales Property Search Retailer Search
- 69. Data filter overlays Traffic Income Population Retail Sales Property Search Retailer Search Map-based search
- 70. Begin with a search for areas with high retail sales Traffic Income Population K Retail Sales CLIC Property Search Retailer Search
- 71. Traffic Income Population Retail Sales Property Search Retailer Search Data overlays would allow quick and meaningful visualization of demographic data
- 72. Continue by mapping stores that are complements and competitors to Best Buy Traffic Income Population Retail Sales Property Search Retailer Search CLICK
- 73. Group retailers by store Retailer Search types Traffic Big Box Income Restaurants Drill down to select Population Specialty Retailers specific stores Retail Sales Property Search Select all stores in a category Retailer Search
- 74. Retailer Search Traffic K Big Box CLIC Income Restaurants Population Specialty Retailers Retail Sales Property Search Retailer Search
- 75. Retailer Search Traffic Big Box Bed Bath & Beyond Income Restaurants Best Buy Population Specialty Retailers Costco Retail Sales Dollar Tree Property Search Home Depot Retailer Search JC Penney Kohl’s Nordstrom Office Max Wal-Mart
- 76. Retailer Search Traffic Big Box Bed Bath & Beyond Income Restaurants K Best Buy CLIC Population Specialty Retailers Costco Retail Sales Dollar Tree Property Search K CLIC Home Depot Retailer Search JC Penney Kohl’s Nordstrom Office Max K Wal-Mart CLIC
- 77. Traffic Income Population Retail Sales Property Search Map locations with Retailer Search geo-coded store logos
- 78. Next, map available leases in the Plano area Traffic Income Population Retail Sales K CLIC Property Search Retailer Search
- 79. Traffic Income Property Search Population Available Square Footage Retail Sales 125,000 500,000 Property Search Map by multiple Search variables in property Retailer Search search
- 80. Traffic Income Population Retail Sales Property Search Retailer Search
- 82. 4 Are you Attractive?
- 85. CRAP
- 87. Proximity
- 88. From The Non-Designer’s Design Book (http://amzn.to/GErqOH)
- 89. From The Non-Designer’s Design Book (http://amzn.to/GErqOH)
- 90. From The Non-Designer’s Design Book (http://amzn.to/GErqOH)
- 91. From The Non-Designer’s Design Book (http://amzn.to/GErqOH)
- 92. Alignment
- 93. From The Non-Designer’s Design Book (http://amzn.to/GErqOH)
- 94. From The Non-Designer’s Design Book (http://amzn.to/GErqOH)
- 95. From The Non-Designer’s Design Book (http://amzn.to/GErqOH)
- 96. From The Non-Designer’s Design Book (http://amzn.to/GErqOH)
- 97. From The Non-Designer’s Design Book (http://amzn.to/GErqOH)
- 98. From The Non-Designer’s Design Book (http://amzn.to/GErqOH)
- 99. Repetition
- 103. Contrast
- 104. Are you sure you want to permanently erase the items in the Trash? No Yes
- 105. Are you sure you want to permanently erase the items in the Trash? No Yes
- 106. Are you sure you want to permanently erase the items in the Trash? No Yes
- 109. DESIGN AS PROCESS design AS OUTCOME
- 110. Making it work: 1 Reframe your problem 2 What “job” are you doing? 3 How do you work? 4 Are you Attractive?
- 111. Questions?
- 112. Thank you! @marcelosomers Slides Available: behindcompanies.com http://slidesha.re/GGdqFG hi@marcelosomers.com