Maastricht School of Management Romania brochure 2012

1. Executive Master of
Business Administration
Romania
All MBAs
offer you
Know-How.
It’s not the MBA. It’s you. - 1

2. Accreditation
• “Accreditation” is the review of the quality of higher
education institutions and programs. It is an important
way to let students know that an institution or program
provides high quality education.
• Whether a business school, university, or program is
accredited is important. Students who want grants and
loans need to attend a business school, university, or
program that is accredited. For graduates, accreditation
gives reassurance of the degree’s value, now and further
up in their career.
• Employers ask if a business school, university, or
program is accredited before deciding to provide
tuition assistance to current employees, evaluating the
credentials of new employees, or making a charitable
contribution.
• Governments require that a college, university, or
program is accredited in order to be eligible for federal
grants and loans or other funds
Maastricht School of Management’s MBA programs Our EMBA program complies with the standards upheld
have been accredited by the Association of MBAs by the Higher Education Quality Control Organization of
(AMBA), the Association of Collegiate Business Schools the Netherlands.
(ACBSP), and the Assembly of Collegiate Business
Education (IACBE). The Romanian program is also fully accredited by
AMBA, ACBSP, IACBE and the Dutch Ministry of
The Dutch Ministry of Education, Culture and Science Education.
endorses the academic standards of Maastricht School
of Management’s Executive MBA degree by law.
2- Maastricht School of Management Romania

3. It's not our It's
your
different unique point
of view.
perspectives.
The Mission of MSM Romania - Do Your Goals Match Ours?
We have been holding conversations with our students, alumni, faculty, staff and Advisory Board
about mission of Maastricht School of Management Romania (MSM Romania). To the students
we asked, “Why did you choose to study with us?” To the teachers we asked, “Why do you teach
for us?” To our staff we asked, “Why do you work for us?”. To the Advisory Board we asked,
“What are you expecting from your employees who graduate from us?”
After asking all of these questions, we received a lot of excellent, thoughtful answers. After
sorting through the data we found a couple striking facts about those who were choosing to
study or work with us. First, they want to be a part of something bigger than themselves.
They want to reach goals greater than they could previously. Second, they want to be part of a
community which includes others like themselves in terms of values and aspirations. Of course,
a good MBA education was important to all of them, but this was not the main reason they had
chosen MSM Romania as their MBA partner.
As a result of these discussion, we were able to formulate the following mission statement:
“We recognize in each student their inner spark, we then provide knowledge
and reinforce character by bringing the students together with professors and
peers who share our values, so in the end the graduates become the change
agents our businesses and community need.”
We hope that these messages communicate to you our sincere passion to not just provide an
MBA in Romania, but to be a part of making something bigger in Romania. The MBA is the tool
that we have at our disposal to make a difference in our community.
If your goals match ours, we invite you to join us on this journey.
MSM in a nutshell
Maastricht School of Management (MSM), which is celebrating its 60th anniversary in 2012, has its roots
in the Institute for Management Science at the Technical University in Delft dating back to 1952 In 1989 the
school relocated to the historical city of Maastricht and in 1993 its name changed to the Maastricht School
of Management.
As a key player in the global education field, MSM is one of the few management schools that systematically
combine education, technical assistance and research in its professional services.
With more than 2,000 students annually graduating in more than 20 countries, MSM is the largest and most
international business school of the Netherlands.
MSM offers its Outreach MBA throughout the world by partnering with respected educational institutions
in each local market. This association, Asociatia Maastricht School of Management Bucharest (MSM RO),
was created by some of Romania’s most respected educational leaders of the past decade: Dora Surugiu,
Adrian Stanciu and Oliver Olson.
MSM Romania holds all of its classes at its modern facilities near Piata Dorobanti in Bucharest, Romania.
It’s not the MBA. It’s you. - 3

4. Radu Atanasiu, DMD, MBA Camelia Buburuz
Entrepreneur & Consultant JW Marriott
Class of 2010 Class of 2012
Ana Scarlat Gabriel Vinte
Romcarton ING Bank
Class of 2013 Class of 2013
“I believe that the brain is like a muscle. If you don’t “...for me, the MBA with Maastricht meant a great
work it out, it shrinks. But aside from helping recapture opportunity to enrich my life with great people.
my brain flexibility, enrolling in the Executive MBA Working with them and learning from them and
program has made me understand, in depth, the their experiences was a great set-up enabled by the
principles and forces behind today’s economy, societal structure of the classes offered. I would recommend
behavior and even human mentality... some applied the experience to all those feeling that they can push
philosophy, if I can say so. their time management limits and enlarge their views
on businesses directly connected to their careers as
I worked with cool, brilliant fellow students. I met some well as potential prospects. Going through the process
passionate professors. And, above all, it’s been fun!” is a a perfect test of balancing more than just work and
personal life.”
Radu Atanasiu, Entrepreneur & Consultant
Camelia Buburuz, JW Marriott
“They told me the MBA was difficult and in my mind I “Being an analytical person my decision to attend
was like: “hmm, really?” But MSM MBA is difficult. Not MSM’s program was backed by a mini study of the
because of how much one needs to study but because MBA programs on the Romanian market and by the
every day is a challenge to be the best I can be; it’s conclusions drawn after attending several interesting
difficult because it teaches me about trust and how to open classes. Unexpectedly, the reality of this program
lean on my colleagues, how to listen to them and how to was better than my initial expectations and all its
share my ideas; it’s difficult because I learn about real strong points – modern teaching methods, continuous
life and about myself as much as I learn about business improvement system based on periodic surveys,
theories. Still, every day when I enter the school, I smile extensive networking, very transparent grading and
because I am happy to be a part of this great family teacher-student feedback system – are enhanced by
which is MSM Romania.” the dedicated local team that is always supportive and
makes huge efforts to keep things on the right track.”
Ana Scarlat, Romcarton
Gabriel Vinte, ING Bank
Testimonials
4--Maastricht School of Management Romania
4 Maastricht School of Management Romania

5. It's not our It's
you
case studies. creating
a new one.
The 2-year, part-time MSM Romania EMBA program provides state-of-
the-art postgraduate education in business administration to mid-career
professionals with the aim to advance their knowledge and practice of
management and to train them to lead in a dynamic global business
environment. The Diploma is a Dutch degree conferred solely by MSM.
Team and Individual Coaching Business & Public Policy
From day one of the Executive MBA, a Kenneth Blanchard- Today’s business leaders in Romania must place an emphasis
certified executive coach, Mihaela Reese, is available to make on the inter-play between business, society, culture and
sure that you get the most out of the MBA in your team work political forces. This interplay has never been more evident
and in your individual performance. than during the current global economic crisis. This course
gives the students the tools to deal with all these forces in
Innovation and New Business Strategy an ethical and sustainable manner, while still meeting its
responsibilities to a business’ stakeholders.
One of Romania’s most respected entrepreneurs, Marius
Ghenea, teaches this course which is designed to provide
students with the structured information about why, when
Electives Module
and how to start new successful entrepreneurial start- During this module you will have the chance to dig deeper
ups. Covering areas such as the nature and importance of into a variety of subjects that are crucial to today’s business-
entrepreneurship, the creation and development of a new person. Either choose a subject which complements your
business venture, the growth, management and also the current career or use this as an opportunity to push yourself
ending of such a venture, the course should enable students, outside of your comfort zone.
upon completion, to successfully evaluate, launch, finance and
grow new business start-ups. If you choose Marketing, you will learn how to better evaluate
your customer in the Strategic Marketing course. You will
Social-Entrepreneurship Project then learn how to sell the product to those customers that you
have target in the Sales Management course.
The classroom of the MBA program is put to the test with a
student-developed, social-entrepreneurship project. The Should you choose Finance, you will learn how to better
MBA students are supported by a faculty team who will evaluate the details of your own company, a potential
monitor the learning platform and provide guidance, direction, acquisition or a company in which you might want to invest in
and learning modules as needed during the project. During the Financial Statement Analysis course. Then after you have
the length of their studies, MBA students will engage in completed the analysis, you will get the tools that you will
work with their teams and will involve Romanian NGO’s and need in order to actually invest in the Investments & Capital
corporations to develop and implement self-sustaining Markets course.
project that continue to live after the students have graduated
from their MBA program. We are also constantly adding new electives based on global
developements, access to interesting teachers and student
Some companies who have worked with MSM demand.
Romania on community projects have been UniCredit
Tiriac Bank, WesternUnion, Kraft Foods, Xerox,
PriceWaterhouseCoopers, Ursus Breweries and many
others.
State-of-the-art curriculum
It’s not the MBA. It’s you. - 5

6. Curriculum
Structure
Course ECTS1 Credits Equivalent
teaching hours2
1. Foundation
1.1 Quantitative Methods 3 24 hours
1.2 Accounting for Managers I (Financial Accounting) 3 24 hours
1.3 Accounting for Managers II (Management Accounting) 3 24 hours
1.4 Managerial Economics 3 24 hours
1.5 Financial Management 3 24 hours
Total Foundation 15 120 hours
2. MSM Core
2.1 Thesis Writing Workshop 1 8 hours
2.2 Business in the Global Arena 4 32 hours
1. Geo-Political Environments
2. Trade & Investment
3. Global Macro-economics
2.3 Finance in International Markets 4 32 hours
1. Capital Markets & Institutions
2. International Finance
3. International Accounting
2.4 Managing Cultural Diversity 4 32 hours
1. Team Dynamics
2. Human Resources Management
3. Cross-cultural Management
2.5 Global Corporate Strategy 4 32 hours
1. Global Strategic Management
2. Measurement and Strategic Performance Management
2.6 Marketing in a Global Context 4 32 hours
1. Global Marketing Management
2. International Customer, Market and Industry Analysis
2.7 Global Supply Chain Management 4 32 hours
1. Operations Management & Management Sciences
2. IT & Global Value Chain Management
3. Supply Chain Management
6--Maastricht School of Management Romania
6 Maastricht School of Management Romania

7. Course ECTS1 Credits Equivalent
teaching hours2
2.8 Leading Change in Multinationals 4 32 hours
1. Corporate Restructuring & Change Management
2. Corporate Social Responsibility and Ethics
3. Managing and Structuring Organizations
2.9 Innovation and New Business Ventures 4 32 hours
1. Intrapreneurship
2. Entrepreneurship
3. Innovation Management
Total Core 33 264 hours
3. Romanian Core and Electives
3.1 Business and Public Policy 3 24 hours
3.2 Critical Thinking and Analysis 2 16 hours
3.3I Elective I 2 16 hours
2 16 hours
3.3II Elective II
3.4 Social Entrepreneurship Project 3 24 hours
Total Romanian Core 12 96 hours
4. Performance
Master’s Thesis 20 160 hours
Total 80 640 hours
• The European Credit Transfer and Accumulation System [1] ECTS stands for European Credit Transfer System
(ECTS) is a student-centered system based o the student
[2] One credit corresponds with 8 teaching hours
workload required to achieve the objectives of a program.
• The curriculum may be subject to change.
the globally networked management school - 7

8. Globally
Networked
Multiple Networking Opportunites at MSM Romania
MBA Master Classes
Over the years, hundreds of people have attended our MBA Master Classes which are open to the public on a monthly basis. We
are convinced that it is the responsibility of universities, as generators and repositories of knowledge, to make the professor’s
knowledge available to the communities in which they are active. This is MSM Romania’s way of giving back to the community.
In addition, this is a good chance for those who are considering an MBA program to ‘test drive’ our professors.
Executive Dialogues
One of the most valuable components of a good MBA is networking, not just with classmates, but with faculty and outside guests.
The purpose of the Executive Dialogue is for students and alumni to be able to have an ‘off-line’ conversation with a senior
executive that they might not normally have the chance to meet. The discussion is not focused on a specific industry or job, but
rather a general discussion about the challenges and responsibilities associated with being an executive in today’s Romanian
business environment.
These events are only open to students, alumni of MSM Romania and CEU Business School Romania.
Informal Networking Events
At MSM Romania, we look for any good opportunity to get together outside of our formal events. This includes Christmas
parties, Halloween parties (in costume, of course), BBQs on the terraces and roof of our campus, and even group trips outside of
Bucharest, such as the Danube Delta and Amsterdam.
The Netherlands Romania Chamber of Commerce
While a student of MSM Romania, you also have an open invitation to all networking events of the Netherlands Romania Chamber
of Commerce. This is an excellent opportunity to extend your network beyond the students and alumni of MSM Romania and
intereact with some of the most important foreign investors in Romania.
8- Maastricht School of Management Romania

9. It's not our It's
what
global you do
with it.
expertise.
Program Design The majority of the courses taught include case studies to
simulate decision-making. Case studies provide a vehicle for
Our EMBA program is designed to stimulate creative identifying problems, analyzing them, deriving solutions and
management thinking and to meet the needs of candidates considering how to implement them.
looking to improve on the theoretical underpinnings
and training required to apply management knowledge Working efficiently and effectively in multicultural groups
into practice. Candidates are trained in an international, is emphasized in the EMBA program through an approach
multicultural and multi-disciplinary setting preparing them to of group-study. This is considered an invaluable skill for
successfully operate in the global business environment. managers. The use of group study enables participants to
benefit from the experiences of others. Group members
The EMBA Program can be completed in approximately 22 are selected at random in order to maximize the learning
months. Lectures and classes are conveniently paced and are opportunity in an environment that fosters collaboration
conducted on alternating weekends with an extended winter with fellow members from different cultures and work
and summer break (the exact schedule can be found at our environments. Needless to say, a program that is being taught
website). This way, participants are away from their jobs for by faculty from a variety of countries provides excellent chances
only a minimum period of time. of enhancing your intercultural communication skills.
The program consists of four segments, starting with a Executive MBA Graduates
Foundation segment, providing a solid knowledge base in each
of the major management disciplines. The following Core The candidates admitted to our EMBA program are mid-career
segment offers courses with a broader focus. These are more executives, the self-employed, and the expert consultants in
integrated and often multidisciplinary in nature. The Electives general management who have full-time job responsibilities,
segment contains a set of courses which give you the choice to and therefore cannot afford to attend classes on a full-time
gain more specialized knowledge in the fields of Marketing or basis.
Finance. This segment also includes a Social Entrepreneurship
project in which you will tackle a ‘live’ project from beginning to Surveys have shown that our EMBA graduates return to their
implementation. respective organizations with promising career prospects and
greater confidence. The majority of our alumni assumed new
The program is completed by the writing of a Master Thesis responsibilities with increased opportunities for advancement,
in the Performance segment, based on a current business while others utilized the additional skills to take on new
research project of your choice. professional challenges or career changes.
Teaching Methodology Romanian Advisory Board
Our aim is to teach concepts and theories of management, The mission of MSM Romania’s Advisory Board is to provide
stimulate critical thinking and transform management external perspective and review as well as advocacy and
problems into opportunities from a multidisciplinary and support for the school’s programs, strategic direction, and
multicultural perspective. The general approach includes overall objectives. Current members of the advisory board
lectures, problem based learning exercises, case study include Steven van Groningen (Raiffeisen Bank Romania), Misu
analyses, student participation, seminars, discussions and Negritoiu (ING Bank Romania), Peter de Ruiter (PWC Romania)
independent study. and Sandra Pralong (former President, Fundatia Soros
Romania), among others.
Distinctive competencies of the MSM / MSM Romania MBA
• Outstanding reputation in management education • Excellent national and international faculty
• Globally networked knowledge community • State-of-the-art MBA curriculum with specific
considerations of the realities of doing business in
• 22-month, weekend program
Romania
• All studies take place in Bucharest
• Apply the knowledge and skills acquired from MBA class
• You have the choice to study at the campuses in the immediately to your daily work
Netherlands, China, Egypt or Peru.
• Build global academic and business networks through
• Interaction with high-level Romanian executives and your MBA class and the MSM global alumni network
entrepreneurs
• Gain access to a vast Romanian and global alumni network
• Combine your professional career with MBA study
It’s not the MBA. It’s you. - 9

10. It's not our it's
Your
MISSION shared
purpose.
and values.
The main prerequisite for admission to the MSM Romania EMBA Program is a sound
academic background, quality career progress and a passion for change. Applicants
must hold at least a Bachelor’s degree or its academic equivalent from a recognized
university in any subject.
Proficiency in English is absolutely essential to Applications should be submitted at least 6 weeks
complete the EMBA Program. Applicants, whose before the start of the program. Please refer to
previous education has been in a language other than the website www.msm.nl or www.msmro.org for
English, must submit evidence of proficiency in the program starting dates and up-to-date admissions
English language. Minimum TOEFL (Test of English criteria. There will be a an admissions interview
as a Foreign Language) score: 570 paper based once the application is complete.
TOEFL, 230 computer based, 88 internet based or
minimum IELTS score of 6.5. Maastricht School of Management Romania reserves
the right to withdraw, add or change a specialization
A GMAT (Graduate Management Admission Test) course or to change the title of a course due to
score of at least 500 is the desirable prerequisite for evolving market trends. Candidates are admitted on a
enrolment, but is not required for candidates with competitive basis.
more than 7 years work experience.
On the application form you will find a list of
Five or more years of managerial experience are additional requirements. These must be sent
strongly recommended. together with your application form to:
A Statement of Motivation as well as two Letters of
MSM Romania
Recommendation.
Admissions Office
Please be complete and precise when filling in the Putul lui Zamfir, nr. 36, 011684
application form. Only complete applications will be Bucharest Romania
accepted.
Financial Details (valid for programs starting in 2012) Financial Details
Application fee (non-refundable, includes document translation and certification) € 100
Tuition Fees (€2,000 first payment due when accepting offer - non-refundable) € 18,600
Study Materials (includes course reading packs and case studies, but not textbooks) € 200
Total Tuition and Fees € 18,900
Tuition Reduction Scholarships (can be combined) Tuition Reduction
• Romanian Non-Profit or Public Sector Scholarship (50% tuition reduction) € 9,300
• Commuter Scholarship (home further than 150 km from Bucharest) € 2,000
• GMAT Scholarship (Score: 700 or above) € 2,000
• GMAT Scholarship (Score: 650-699) € 1,000
• Entrepreneurship Scholarship (details at website) € 1,000
• CFA / ACCA Qualification Scholarship € 1,000
• Referral Scholarship (for every referred student who joins the same cohort) € 750
10- Maastricht School of Management Romania

11. Discovery
Camp
Each academic year starts with a Discovery Camp somewhere far from Bucharest.
This intense weekend is designed to take you out of your comfort zone and prepare
you for the physical and mental challenge of being an MBA student. We feel that it is
important to ‘hit the ground’ running in the first day of classes in the MBA program.
The Discovery Camp gives you a chance to get to know the other students in the
MBA so that you are already able to draw on each other’s unique strengths and
experiences already from the first class session.
During your time as a student of the dependent upon the other students
Maastricht School of Management who are in the program, the Discovery
Romania, you will push yourself to Camp also provides the platform for
new heights, figuratively and literally! you to make this discovery along with
During the three days of the Discovery those colleagues who will not only be
Camp, we encourage you to discover joining your MBA class, but will also be
your strengths, weaknesses, limits, an instrumental part of your lifelong
capabilities, fears and hopes. Since the network. Hopefully you will also discover
value of a world-class MBA is greatly some new friends along the way.
It’s not the MBA. It’s you. - 11

12. msm.nl
msmro.org
facebook.com/msmro
twitter.com/msmromania
Maastricht School of Management Maastricht School of Management
Outreach Programs Department Romania
P.O. Box 1203 phone +31 43 387 08 08 Putul lui Zamfir 36 phone +40 21 310 12 48
6201 BE Maastricht fax +31 43 387 08 00 011684 Bucharest fax +40 21 317 10 79
The Netherlands e-mail outreach@msm.nl Romania e-mail info@msmro.org
website www.msm.nl website www.msmro.org
12- Maastricht School of Management Romania