50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Celebrate What Works. For more, see: http://peopleslab.mslgroup.com.

1. crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 20
Celebrate What
Works

2. The #Whatworks Project
General Electric (GE), in association with Good Corps, launched the
What Works Project for non-profit organisations supporting job creation
in the US. Each week, $10,000 are raised for the non-profits.
Source: https://www.celebratewhatworks.com/

3. Submit
Every week, participants are asked to upload images that illustrate their
responses to an innovation, technology or job-creation-themed question.
$1 is donated to the non-profit of the week for each submission.
Source: www.celebratewhatworks.com

4. Support
Every submission is aggregated on the project page, and participants
can vote for their favourite submission by pushing the heart
symbol on the image.
Source: http://blog.goodcorps.com/The-What-Works-Project

5. Win
At the end of each week, five individuals whose submissions most
creatively illustrate a response to the weekly question will receive
a $500 cash reward for their participation.
Source: http://www.themadeinamericamovement.com

6. Benefits for non-profits
Till mid-May, more than $113,500 had been raised through the project
and, as awareness about the project increases, participation will
increase. This will lead to more donations.

7. GE's Focus
GE's aim to strengthen the US’ global competitiveness by building a
more highly skilled workforce, lowering healthcare costs and supporting
the integration of the nation’s veterans into the workforce.
Source: http://3blmedia.com/, http://www.genewscenter.com

8. Spreading the word
Apart from the partner non-profit organisations, other networks such as
The Made in America Movement are also following and covering the
project very closely.
Source: http://www.themadeinamericamovement.com/ , http://www.focushope.edu

9. What Works on social media
The buzz about the project is being spread through Twitter (#whatworks)
as well as the Pinterest board. Submissions have been hosted on
Pinterest, which is the latest star on the social media firmament.
Source: http://twitter.com; http://pinterest.com/generalelectric/the-whatworks-project/

10. Impact
It’s a high-impact project for GE. The corporation will witness positive
visibility as the project helps identify the goods that work in the US and
then trains the unemployed to manufacture those goods in the country.
Source: https://www.celebratewhatworks.com/top-picks

11. More People’s Insights Weekly reports
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing Storytelling: Citizenship
Mahindra Spark the Rise @MarsCuriosity #Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

12. Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights People’s Insights People’s Insights
Network weekly blog Quarterly magazine
50+ MSLGROUP planners We deep dive into Every quarter, we will compile
share and discuss inspiring conversations around one the best insights from the
projects on corporate project -- on the MSLGROUP network and the blog in the
citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a
storytelling. on the broader social web -- to showcase of our capabilities.
distill insights and foresights.
For more, visit http://peopleslab.mslgroup.com

13. Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.

14. People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com

15. For People’s Lab
solutions, contact
pascal.beucler@mslgroup.com