One of the most powerful ways to connect and build a successful relationship with your audience is through an event. At MSLGROUP we have the necessary expertise, from concept development through to successful implementation. Here are some recent events & campaigns by us in the Netherlands.

1. EVENTS &
EXPERIENTIAL

2. What we believe in
We help our clients to connect their company with their target audience in
a creative, sophisticated and structured manner. From idea to execution,
offline and online, 24/7. We get in the heads and hearts of people through
meaningful experiences.
+ Corporate events
+ Employee events
+ Live actions
+ Online events
+ Product introductions
+ Stakeholder events
+ Congresses
+ Press meetings
+ And more…

3. Experiences with impact
An event is one of the most powerful ways to build a relationship with your audience.
Events for employees or external stakeholders, workshops, congresses or a live action in
the centre of a city: MSLGROUP has the necessary expertise, from concept development
through to successful implementation.
Our full-service approach starts with the development of a communication
and event strategy, and the conception of the creative concept. In the pre-
production stage, our creation and production department brings the ideas
to life. Finally, we ensure a flawless execution.

4. + Be inspired
Bart van Wanrooij
Creative director
Bart.van.Wanrooij@msl.nl
0031 (0)6 14 89 83 89
msl.nl
Randstad Award
Interpolis insurance
Museumquarter
Rabobank NOW!
Bayer
Randstad 50
Day of the boat tour
AXA Online discussion
24 hours of nature
Rabobank Nr. 1 event
Nestlé Philips summer event
Philips design event
MaDiWoDo Interpolis SZHOW
Ministry EL&I

5. Randstad Award ceremony for
the most attractive employer
+ 600 guests, 3 winners in Brussels
+ Video productions and live entertainment
+ Bilingual show

10. Interpolis Zeker van je Zaak

11. Landscape campaign Ministry EL&I
+ Airborne Media spectacle
+ Kick-off of the three-year campaign by Minister Gerda Verburg
+ A campaign air balloon as an eye catcher

16. Interpolis Zeker van je Zaak
Experience days
+ 1,500 employees in 5 days
+ The emotional side of damage is experienced
personally thanks to “real-life” scenes
+ Online activities increase the level of knowledge and
are connected to the event

21. Worldwide party with
Randstad 50 Club Gold
+ 28,000 employees experience online brand values
+ Live events at 26 locations in 24 hours
+ Connected to each other by a unique live (social)
television channel

23. Randstad 50

25. Philips summer event:
Get ready for the summer!
+ Press Relation event
+ Dutch lifestyle journalists come together
+ Introduction of several Philips lifestyle products

33. Royal opening for
Museumkwartier
‘s-Hertogenbosch
+ Royal opening and public opening
+ Pop up activities across the city with Quartermasters
+ Royal opening by Princess Beatrix

36. MaDiWoDo Interpolis SZhOW
+ In collaboration with studio Cé and Paul de Leeuw
+ 400 guests experience the effects of incapacity for
work in a moving and lively way
+ Show stays available online and on DVD

40. 2 events on 1 day for
Bayer 100 years
+ Aesthetic relation event and party for employees
+ Video production, stage entertainment and Bayer
Health Spa
+ Outdoor exhibition on museum square

46. Pop-up store for Nestlé Special-T
+ Outstanding location in the middle of Amsterdam
becomes Tea store for one day
+ All big lifestyle media present
+ Tea sommelier creates a real experience

48. 24 hours of nature for
Ministry EL&I
+ Online and offline activities
+ Highlight during Nature summit with Prime Minister
Rutte and State Secretary Dijksma
+ Green catwalk for nature initiatives

53. Number one mentality at
Rabobank NOW!
+ 900 employees powered with new energy
+ First corporate 3D film in the Netherlands
+ Employees pitching against each other via a game

59. Philips design event
+ Redesign of wake up light
+ Designers from Philips and Hans Ubbink talk about the
design
+ “Waking up experience” for journalists

64. 55.000 AXA employees in online
conversation
+ 55.000 employees, 7 languages
+ Worldwide event in 24 hours
+ Online discussion, live video reports and full analysis

70. Canal tour companies in the spotlight
during Day of the boat tour
+ National media attention
+ Free “tour” for people of Amsterdam sold out
+ Public event on military terrain

74. Event for employees of Rabobank
Number 1 in business
+ 5.500 employees in 3 days
+ Meeting, entertainment and knowledge sessions
+ Video production and CD production