Learn to use the major social media communities like Facebook, Twitter, LinkedIn and YouTube to build a powerful customer base ... a customer base that will become advocates for you!
16. Twitter Takeaways
Listen and Find Your Digital Audience
8% of U.S. Internet Users are on Twitter
17. Twitter Takeaways
Listen and Find Your Digital Audience
27% of Users are 25-34 Years of Age
30% of Users are 35-44 Years of Age
18% of Users are 45-54 Years of Age
19. Twitter Takeaways
Listen and Find Your Digital Audience
33% of Users Earn 25-50K Annually
25% of User Base Earn 50-75K Annually
20. Facebook vs Twitter
Listen and Find Your Digital Audience
Facebook Drives More Traffic to Your Website
Twitter Gives You More Customer Engagement
So – Use Both!
22. LinkedIn Takeaways
Listen and Find Your Digital Audience
In 2010 Executives from every Fortune 500
69% of Users Make at Least 60K Annually
39% of Users Make Over 100K Annually
23. LinkedIn Takeaways
Listen and Find Your Digital Audience
68% of Users are Over the Age of 35
74% of Users Have a College Degree or Better
76% of Users have No Kids Between 0-17 Years of Age
24. Survey Your Audience
Listen and Find Your Digital Audience
•Send a Survey to Your
1 Users
•What are Their Current
2 Social Media Habits?
•Where Would They be
3 Willing to Follow You?
25. Survey Your Audience
Listen and Find Your Digital Audience
•What Kind of Content
4 are They Interested In?
•News, Contests,
5 Upcoming Events,
Videos?
6 •www.surveymonkey.com
42. Schedule Delivery of Content
Develop Plan & Time Content
Identify Events, Promotions, Launches
43. Schedule Delivery of Content
Develop Plan & Time Content
Which Platform(s) will You Use?
44. Checklist
1. Listen and Find Your Digital Voice
2. Create a Strategy
3. Develop Plan & Time Content
45. Step 4 – Develop Your Content
Promotions with Deals to Participants
46. Promotions with Deals to Participants
Develop Your Content
12 Months in Advance
Identify Events & Launches to Promote
47. Other Content Sources
Develop Your Content
Tips or How Tos
Interesting Facts
Take Polls and Share Results
Interviews
Photos
Videos
48. Checklist
1. Listen and Find Your Digital Voice
2. Create a Strategy
3. Develop Plan & Time Content
4. Develop Your Content
49. Step 5 – Engage – Implement Your Plan
Keep to Your Schedule
Be Consistent
Respond to Comments and Feedback
Be Patient!
50. Checklist
1. Listen and Find Your Digital Voice
2. Create a Strategy
3. Develop Plan & Time Content
4. Develop Your Content
5. Engage – Implement Your Plan
56. Checklist
1. Listen and Find Your Digital Voice
2. Create a Strategy
3. Develop Plan & Time Content
4. Develop Your Content
5. Engage – Implement Your Plan
6. Measure, Monitor, and Listen
58. • Used by more than 630 million people worldwide
• Average user visits the site 40 times per month
• You can engage as a single person or organization
• Getting started with Facebook:
• http://mashable.com/guidebook/facebook/
59. Micro blog of 140 characters or less
Primarily accessed on mobile phones
Send out blasts of information OR
Guide people to an action
Average of 140 million tweets per day
Getting started with Twitter
http://mashable.com/guidebook/twitter/
60. Twitter Terms
A tweet is an expression of 140 or less characters
@ signs link a person or an organization to your tweet
RT is retweet, which means you’re sharing information with your audience
that someone has shared with you
# is a hashtag and it is used to invite other people to follow a particular
conversation
62. • YouTube is a video sharing and video archival platform
• Demographic of site use is broad: 18-54 years old
• Videos can easily be shared on websites, Facebook and
Twitter
http://mashable.com/guidebook/youtube/
Get online and listen to what is being said. What do people think about you and your brand? What are their points of views? Who are key people who influence others and which ones should you cooperate with? What are the various topics? Is the tone of the conversation heated? Do people favor one point of view over the other, or is it mixed?Who’s driving the conversation? These people are the influencers. Get to know them. Find people who influence your industry or niche and listen what they are talking about. One source to get you started on finding these influentials is to look at WeFollow
Get online and listen to what is being said. What do people think about you and your brand? What are their points of views? Who are key people who influence others and which ones should you cooperate with? What are the various topics? Is the tone of the conversation heated? Do people favor one point of view over the other, or is it mixed?Who’s driving the conversation? These people are the influencers. Get to know them. Find people who influence your industry or niche and listen what they are talking about. One source to get you started on finding these influentials is to look at WeFollow
Use a section header for each of the topics, so there is a clear transition to the audience.
Add slides to each topic section as necessary, including slides with tables, graphs, and images. See next section for sampletable, graph, image, and video layouts.
Add slides to each topic section as necessary, including slides with tables, graphs, and images. See next section for sampletable, graph, image, and video layouts.
Add slides to each topic section as necessary, including slides with tables, graphs, and images. See next section for sampletable, graph, image, and video layouts.
Use a section header for each of the topics, so there is a clear transition to the audience.
Use a section header for each of the topics, so there is a clear transition to the audience.