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Coca-Cola's Marketing
- 1. Coca-Cola Ruth Escamilla Shane Helck Melanie Shoults
- 2. History
- 3. History
- 4. History
- 5. History
- 6. History
- 7. History • 3000 drinks • 200 countries
- 8. History
- 9. History
- 10. History
- 11. History
- 12. History X 5 BILLION
- 13. History X 5 BILLION
- 14. History 1985 X 5 BILLION
- 15. Mission Statement “To refresh the world, to inspire moments of optimism and happiness and to create value and make a difference.”
- 16. Mission Statement “To refresh the world, to inspire moments of optimism and happiness and to create value and make a difference.” • Satisfy needs of the people • Maximize financial return • Be socially responsible
- 17. Goals • Additional nutrients • List calories on front • Natural Sweeteners
- 18. Goals • Additional nutrients • Leadership • List calories on front • Collaboration • Natural Sweeteners • Integrity • Accountability • Passion • Diversity • Quality
- 19. Environment
- 20. Environment
- 21. Environment
- 22. Environment
- 23. Environment
- 24. Environment
- 25. Environment
- 26. SWOT Strengths Opportunities Weaknesses Threats
- 27. SWOT Strengths Opportunities Weaknesses Threats
- 28. SWOT Strengths Opportunities Weaknesses Threats
- 29. SWOT Strengths Opportunities Weaknesses Threats
- 30. SWOT Strengths Opportunities Weaknesses Threats
- 31. SWOT Strengths Opportunities Weaknesses Threats
- 32. SWOT Strengths Opportunities Weaknesses Threats
- 33. SWOT Strengths Opportunities Weaknesses Threats
- 34. SWOT Strengths Opportunities Weaknesses Threats
- 35. SWOT Strengths Opportunities Weaknesses Threats
- 36. SWOT Strengths Opportunities Weaknesses Threats
- 37. SWOT Strengths Opportunities Weaknesses Threats
- 38. SWOT Strengths Opportunities Weaknesses Threats
- 39. Market Segment Analysis • Age • Gender • Income • Family Size • Social Class • Ethnicity
- 40. Market Segment Analysis • Age • Gender • Income • Family Size • Social Class • Ethnicity
- 41. Market Segment Analysis • Age • Gender • Income • Family Size • Social Class • Ethnicity
- 42. Market Segment Analysis • Age • Gender • Income • Family Size • Social Class • Ethnicity
- 43. Market Segment Analysis • Age • Gender • Income • Family Size • Social Class • Ethnicity
- 44. Market Segment Analysis • Age • Gender • Income • Family Size • Social Class • Ethnicity
- 45. Market Segment Analysis • Age • Gender • Income • Family Size • Social Class • Ethnicity
- 46. Variety Pack • Meets a variety of needs • 3 or 4 types of drinks • Everyone wins
- 47. Advertising • Television • Radio • Print • Online
- 48. Advertising • Television • Radio • Print • Online
- 49. Advertising • Television • Radio • Print • Online
- 50. Advertising • Television • Radio • Print • Online
- 51. Advertising • Television • Radio • Print • Online
- 52. Advertising • Television • Radio • Print • Online
- 53. Public Relations • Constant communication • Q&A sections
- 54. Cause-Related
- 55. Cause-Related
- 56. Cause-Related
- 57. Cause-Related
- 58. Cause-Related
- 59. Cause-Related
- 60. Wrap Up
- 61. Wrap Up
- 62. Wrap Up
- 63. Wrap Up
- 64. Wrap Up
- 65. Wrap Up
- 66. Wrap Up
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