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INTERNET BRANDING     jeremyc



CONSULTANCY
FOR   BUSINESS PROFESSIONALS
                                    Winnie Chen-Head | 2010
                                Winnie.ChenHead@gmail.com
                                   http://www.winniekepala.com

                                   http://www.youtube.com/winniekepala

                                   http://www.twitter.com/winniekepala

                                   http://www.facebook.com/winniekepala
WHAT IS NEW / SOCIAL MEDIA?
          What distinguishes New media from traditional media is not the digitizing of
             media content into bits, but the dynamic life of the "new media" content and
             its interactive relationship with the media consumer.



          Social media are media for social interaction, using highly accessible and
             scalable publishing techniques. Social media use web-based
             technologies to transform and broadcast media monologues into social
             media dialogues.


          Social media have been modernized to reach consumers through the internet.
             Social media have become appealing to big and small businesses. Credible
             brands are utilizing social media to reach customers and to build or maintain
             reputation.



          Businesses also refer to social media as user-generated content (UGC)
             or consumer-generated media (CGM). A common thread running through all
             definitions of social media is a blending of technology and social interaction
             for the co-creation of value.


                                                                          * Source : Wikipedia
SOCIAL MEDIA CAN TAKE MANY
DIFFERENT FORMS AND APPLICATIONS;
SUCH AS



 Communication : Blog, social networking, events
 Collaboration : Wiki, social bookmarking, social news
 Multimedia : Photo & Video sharing, Livecasting, presentation
 sharing
 Review and Opinions : Product / Business review, Community Q&A
 Entertainment : Virtual worlds, games, etc
 Brand Monitoring : Brand monitoring & analysis
PROFESSIONAL ONLINE PRESENCE
PERSONAL > ONLINE PRESENCE
             !"#$%&'$()*+)#,$-&&.*#$%&'"/#*01
        Website               Blog           Forums




  Trade / News / Articles   LinkedIn     Facebook / Twitter
LINKEDIN
     Profile                    LinkedIn Profile is your online profile / resume.
                                This details your work experience, skills and
                                achievements. Your profile should be an overview of
                                your resume.
                                You can control if other users view your brief / full
                                detailed profile.
                                Great for job search, business collaborations,
                                consulting offers, etc.


           LinkedIn Profile Recommendations is slowly                   Recommendations
                replacing the need for offline references.
      Business contacts, colleagues, partners and clients
       can leave their recommendation of your services.
                Receiving quality recommendations helps
     professionals maintain a good credibility of their work
                                     for future references.
          Providing
      potential employers / clients evaluate the candidate.
LINKEDIN
    Connections                 LinkedIn Connections allows you to maintain a list
                                of your business contacts.
                                Unlike personal social sites, you want to maintain a

                                gaining as many friends as you can.
                                These business connections will need to be
                                maintained for long term relationship job search,
                                business collaborations, introductions, etc.



             LinkedIn Jobs are slowly becoming a better                      Jobs
                           substitute of online job sites.
      You can post a vacancy or search for jobs yourself.
       Many businesses are using LinkedIn to browse for
                  potential candidates in their new hire.
     Therefore, maintaining a healthy LinkedIn profile with
            good recommendations are helpful to future /
                                      potential employers.
LINKEDIN
        Groups                    LinkedIn Groups are essentially a group of professionals.
                                  Groups can start discussions, post job vacancies, announce
                                  activities, etc.
                                  Suitable for trade associations, groups of sub-industry
                                  professionals. Eg. Mobile Marketing Association, Telecom
                                  Professionals, etc.




  LinkedIn Answers is a forum that allows its members post                Answers
  any questions in search of answers.
  Great for search of business partners, collaborators,
  research for info, knowledge sharing, etc.
  Multiple categories are available to post questions ranging
  from Business Operations, Legal to Start Ups and Small
  Businesses.
LINKEDIN
       Company                       LinkedIn Company is a new feature for corporations to publish
                                     their activity on this business networking site.
                                     Similar to LinkedIn Profile, this allows the right personnel to
                                     maintain a clear presence of the corporation on LinkedIn.
                                     Companies can post updates and announcements, jobs, news
                                     and even stock information.
                                     Individual users can choose to              these companies, the
                                     personnel movements, etc.
                                     LinkedIn automatically monitors and reports headcount updates
                                     for members connected to these companies.



  LinkedIn Applications hosts several           useful   external               Applications
  applications for business professionals.
  Eg. SlideShare / Google Presentations (sharing presentations
  & documents), Box.net Files (Cloud document hosting), Events
  (manage conferences, forums, meetups, etc), Polls, Blog Link /
  Wordpress (link your blog feeds to LinkedIn), Trip It (Travel &
  location aware services), etc.
  Enhancing your LinkedIn profile with presentations,
  whitepapers, location aware services could help open new
  doors of opportunities.
EXTERNAL ENGAGEMENTS
  Social Media
     Facebook :
     Twitter : Professional profile for industry news and announcements
     YouTube : video presentations / showcase
     Others : Blogging (Opinions, thoughts, discussions), Livecasting (Streaming of Q&A /
     discussions / presentations)
  Self Promotion
     Trade Associations / Groups : Guest Blogs, whitepapers, presentations, case studies,
     portfolio.
     Business / Networking events : Meetups, Conferences
     Online forums : Moderator, Contributor
  Generate Leads & Opportunities
     Google AdSense : Purchase keywords associated with yourself / industry
     E-Books : Whitepaper, Research papers, e-books
  Online Job Search
     Monster.com, LinkedIn
     Others : Jobstreet, JobsDB, Recruiters, etc
CASE EXAMPLE
      How Stephen Davies markets his business on SlideShare
      Stephen Davies has received more than 30,000 views of his presentations in the past four
          years!
      URL : http://blog.slideshare.net/2010/04/13/how-stephen-davies-markets-his-business-on-slideshare/




      How Job Seekers Are Using Social Media for Real Results
      URL : http://mashable.com/2010/03/08/job-seeker-results/
      5 Rules for Professional Social Networking Success
      URL : http://mashable.com/2010/07/02/professional-social-networking/
      13 Essential Tips for Landing a Job on LinkedIn
      URL : http://mashable.com/2010/05/19/job-search-linkedin/




      Google Ads Help Job Seeker Find Work
      Job seeker bought ad space on Google of top advertising executives in the Ad Agencies he wants to
          work for. When the Ad Execs            their own names, the job           link appears at the top of
          the results. This landed him a phone call, subsequent interview and a job offer.
      URL : http://www.cbsnews.com/stories/2010/05/14/earlyshow/leisure/gamesgadgetsgizmos/main6483552.shtml
PERSONAL > DELIVERABLES
 Online Presence
     Personal (Resume)
 References
    LinkedIn Recommendations
 Literature / Articles / Portfolio
      LinkedIn / SlideShare Case Studies, Portfolio
      Blogs, Articles, Whitepapers, eBooks, etc.
      Interview, Q&A sessions, WebEx, etc.
 Networking / Interaction
    Online group discussions, forum moderation / participation, Industry
    associations / publications, etc.
 Self Promotion
     Guest blog, conference speakers, meetups / network sessions
     Google Online Ads
Creating the best




                                                   PERSONAL > ONLINE CONSULTING
Description                          Amount (RM)                                  online presence for
                                                                                  your professional
LinkedIn Profile                        1,000                                     self.
 Personal Profile (100% complete)                                                 A complete
 Recommendations                                                                  LinkedIn profile with
                                                                                  activities and
 Groups members / Company follow                                                  engagements.

Additional Services                      tbd                                      Relevant social
 Discussions / Q&A engagement                                                     media presence on
                                                                                  Facebook, Twitter,
 SlideShare / Google Presentations                                                YouTube,
 Blog / Wordpress Creation / Links                                                FourSquare, etc.

 Facebook / Twitter / YouTube, etc                                                Healthy online
                                                                                  activity on blogs,
External Online Presence                 tbd                                      trade sites, forums,
 Guest Blogs / Whitepaper /                                                       etc.

Presentations / Forum
 Google AdSense
Monthly Maintenance                      100
THANK YOU
        Slides prepared by Winnie Chen
Winnie Chen-Head
                   for further
Winnie.ChenHead@gmail.com
                 details contact
           mark.shiels@mbrglobal.com
+60 (12) 339 6488

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Internet Personal Branding

  • 1. INTERNET BRANDING jeremyc CONSULTANCY FOR BUSINESS PROFESSIONALS Winnie Chen-Head | 2010 Winnie.ChenHead@gmail.com http://www.winniekepala.com http://www.youtube.com/winniekepala http://www.twitter.com/winniekepala http://www.facebook.com/winniekepala
  • 2. WHAT IS NEW / SOCIAL MEDIA? What distinguishes New media from traditional media is not the digitizing of media content into bits, but the dynamic life of the "new media" content and its interactive relationship with the media consumer. Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. Social media have been modernized to reach consumers through the internet. Social media have become appealing to big and small businesses. Credible brands are utilizing social media to reach customers and to build or maintain reputation. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. * Source : Wikipedia
  • 3. SOCIAL MEDIA CAN TAKE MANY DIFFERENT FORMS AND APPLICATIONS; SUCH AS Communication : Blog, social networking, events Collaboration : Wiki, social bookmarking, social news Multimedia : Photo & Video sharing, Livecasting, presentation sharing Review and Opinions : Product / Business review, Community Q&A Entertainment : Virtual worlds, games, etc Brand Monitoring : Brand monitoring & analysis
  • 5. PERSONAL > ONLINE PRESENCE !"#$%&'$()*+)#,$-&&.*#$%&'"/#*01 Website Blog Forums Trade / News / Articles LinkedIn Facebook / Twitter
  • 6. LINKEDIN Profile LinkedIn Profile is your online profile / resume. This details your work experience, skills and achievements. Your profile should be an overview of your resume. You can control if other users view your brief / full detailed profile. Great for job search, business collaborations, consulting offers, etc. LinkedIn Profile Recommendations is slowly Recommendations replacing the need for offline references. Business contacts, colleagues, partners and clients can leave their recommendation of your services. Receiving quality recommendations helps professionals maintain a good credibility of their work for future references. Providing potential employers / clients evaluate the candidate.
  • 7. LINKEDIN Connections LinkedIn Connections allows you to maintain a list of your business contacts. Unlike personal social sites, you want to maintain a gaining as many friends as you can. These business connections will need to be maintained for long term relationship job search, business collaborations, introductions, etc. LinkedIn Jobs are slowly becoming a better Jobs substitute of online job sites. You can post a vacancy or search for jobs yourself. Many businesses are using LinkedIn to browse for potential candidates in their new hire. Therefore, maintaining a healthy LinkedIn profile with good recommendations are helpful to future / potential employers.
  • 8. LINKEDIN Groups LinkedIn Groups are essentially a group of professionals. Groups can start discussions, post job vacancies, announce activities, etc. Suitable for trade associations, groups of sub-industry professionals. Eg. Mobile Marketing Association, Telecom Professionals, etc. LinkedIn Answers is a forum that allows its members post Answers any questions in search of answers. Great for search of business partners, collaborators, research for info, knowledge sharing, etc. Multiple categories are available to post questions ranging from Business Operations, Legal to Start Ups and Small Businesses.
  • 9. LINKEDIN Company LinkedIn Company is a new feature for corporations to publish their activity on this business networking site. Similar to LinkedIn Profile, this allows the right personnel to maintain a clear presence of the corporation on LinkedIn. Companies can post updates and announcements, jobs, news and even stock information. Individual users can choose to these companies, the personnel movements, etc. LinkedIn automatically monitors and reports headcount updates for members connected to these companies. LinkedIn Applications hosts several useful external Applications applications for business professionals. Eg. SlideShare / Google Presentations (sharing presentations & documents), Box.net Files (Cloud document hosting), Events (manage conferences, forums, meetups, etc), Polls, Blog Link / Wordpress (link your blog feeds to LinkedIn), Trip It (Travel & location aware services), etc. Enhancing your LinkedIn profile with presentations, whitepapers, location aware services could help open new doors of opportunities.
  • 10. EXTERNAL ENGAGEMENTS Social Media Facebook : Twitter : Professional profile for industry news and announcements YouTube : video presentations / showcase Others : Blogging (Opinions, thoughts, discussions), Livecasting (Streaming of Q&A / discussions / presentations) Self Promotion Trade Associations / Groups : Guest Blogs, whitepapers, presentations, case studies, portfolio. Business / Networking events : Meetups, Conferences Online forums : Moderator, Contributor Generate Leads & Opportunities Google AdSense : Purchase keywords associated with yourself / industry E-Books : Whitepaper, Research papers, e-books Online Job Search Monster.com, LinkedIn Others : Jobstreet, JobsDB, Recruiters, etc
  • 11. CASE EXAMPLE How Stephen Davies markets his business on SlideShare Stephen Davies has received more than 30,000 views of his presentations in the past four years! URL : http://blog.slideshare.net/2010/04/13/how-stephen-davies-markets-his-business-on-slideshare/ How Job Seekers Are Using Social Media for Real Results URL : http://mashable.com/2010/03/08/job-seeker-results/ 5 Rules for Professional Social Networking Success URL : http://mashable.com/2010/07/02/professional-social-networking/ 13 Essential Tips for Landing a Job on LinkedIn URL : http://mashable.com/2010/05/19/job-search-linkedin/ Google Ads Help Job Seeker Find Work Job seeker bought ad space on Google of top advertising executives in the Ad Agencies he wants to work for. When the Ad Execs their own names, the job link appears at the top of the results. This landed him a phone call, subsequent interview and a job offer. URL : http://www.cbsnews.com/stories/2010/05/14/earlyshow/leisure/gamesgadgetsgizmos/main6483552.shtml
  • 12. PERSONAL > DELIVERABLES Online Presence Personal (Resume) References LinkedIn Recommendations Literature / Articles / Portfolio LinkedIn / SlideShare Case Studies, Portfolio Blogs, Articles, Whitepapers, eBooks, etc. Interview, Q&A sessions, WebEx, etc. Networking / Interaction Online group discussions, forum moderation / participation, Industry associations / publications, etc. Self Promotion Guest blog, conference speakers, meetups / network sessions Google Online Ads
  • 13. Creating the best PERSONAL > ONLINE CONSULTING Description Amount (RM) online presence for your professional LinkedIn Profile 1,000 self. Personal Profile (100% complete) A complete Recommendations LinkedIn profile with activities and Groups members / Company follow engagements. Additional Services tbd Relevant social Discussions / Q&A engagement media presence on Facebook, Twitter, SlideShare / Google Presentations YouTube, Blog / Wordpress Creation / Links FourSquare, etc. Facebook / Twitter / YouTube, etc Healthy online activity on blogs, External Online Presence tbd trade sites, forums, Guest Blogs / Whitepaper / etc. Presentations / Forum Google AdSense Monthly Maintenance 100
  • 14. THANK YOU Slides prepared by Winnie Chen Winnie Chen-Head for further Winnie.ChenHead@gmail.com details contact mark.shiels@mbrglobal.com +60 (12) 339 6488