Weitere ähnliche Inhalte Ähnlich wie 7 Steps to Solopreneur Marketing Success Presentation (20) Mehr von The Strategic Incubator (15) Kürzlich hochgeladen (20) 7 Steps to Solopreneur Marketing Success Presentation1. 7 Steps
to
Small Business Marketing
Success
Matthew Scott, M.S.
Founder & Head Coach
The Life’s Work Group, Inc. 2. I am in the ______ business?
a) Marketing
b) Unemployment
c) None of the above 6. buy
!
rep
like refer
ea
trus
know t tr y
t 9. Ideal Customer
• Start with who is not your ideal customer
• Current customers
• Startup-look at competitors
• Picture
• Verb or Adjectives 12. 2
Find & Communicate Difference 18. The pattern for the Talking Logo is:
Step #1
Action Verb (I show, I coach, etc…)
+
Target Market (divorced mothers,
GREEN landscapers, etc…)
+
How to XXXX (solve a problem or
meet a need) 20. men@pause
http://www.svenskidrott.se/Downloads/8514/pics/Nike_logo.jpg 23. 4 Marketing
Materials
That
Educate 26. 5
Lead Generation
Trio
1. Advertising
2. Referral System
3. Public Relations 27. 6
Automate
&
Dominate 34. How many of you in business still plan
on being in business 6-months from now?