2. Core Team
Matt Joanou
CP Sr. Student – Economics major with Entrepreneurship concentration and
Psychology minor
Background: Non-profits, Start-ups, Networking
Michael Sarlitt
CP Graduating Business Student – Finance, Marketing, & Entrepreneurship
concentrations
Background: Sales, Online Marketing, Social Media, Market Research Tools
Jordan Evans
Westmont College (SB) Recent Graduate – Business, Economics, & Spanish
Background: Business Development, Market Research, Forecasting
Common Themes: Passion for entrepreneurship, come from families of business owners
3. Extended Team
Jonathan York
Head of Entrepreneurship department at Cal Poly
Over 25 years experience as a CEO in multiple
industries
Michael Gunther
Founder and President of Collaboration, SLO
consulting firm
Strong connections in San Luis Obispo community
Vice-Chair to the SLO Chamber of Commerce
4. Current Clients
Market Research Projects
Location: Santa Barbara, CA
Industry: Engineering Firm
Objective: Comprehensive market analysis of new niche industry
Location: Santa Barbara, CA
Industry: Telecommunications
Objective: Analyze consumer segments and demographics
5. Current Clients
Social Media Projects
Location: San Luis Obispo, CA
Industry: Winery
Objective: Launch a cutting edge social media campaign
Location: San Luis Obispo, CA
Industry: Web-Based, Inventors
Objective: Create web content and social media campaign
6. Current Clients
Business Plans
Women’s Shoe Store (Paso Robles)
Location: Paso Robles, CA
Industry: Retail
Objective: Create a comprehensive business plan for new shoe/wine bar concept
Competitive Edge - Market Strategy - Sales Forecast - Management Summary - Financial Forecast
7. Short-Term Expansion Vision
SLO SB
OC
SF
Timeline
Feb ‘10 Aug ‘11 Aug ‘12
Initial Pilot
(small market)
Universities
Cal Poly, SLO
1st Expansion
(medium market)
Universities
UCSB
Westmont College
2nd Expansion
(large markets)
OC Universities
UCI
CSU Fullerton
CSU Long Beach
SF Universities
UC Berkley
Stanford
SFSU
9. Potential Harvest Options
Hold private indefinitely
Benefit from continuous cash flows
Buyout by large consulting firm (long-term)
10. Potential Partnerships
Consulting Firms
Provides UniBridge with
• Referrals
• Tutelage
• Resources (office space)
UniBridge provides consulting firm with
• Link to young talent
• Revenue sharing
11. Research
Determining a Need
Proof of concept
Developing surveys
Pricing
Initially trial by fire
Currently developing Conjoint Analysis survey
12. 1st Level Competitors
Wildbloom
Small business and non-profit focus
One active group at Yale (Maya)
Nexecon
U of Michigan student-run consulting group (not-
for-profit)
Focus on consulting (vs. business projects)