Now almost every brand presence in social media but not all of them successfully going social. What is the receipt? Here is the 6 steps to make it happen.

1. 6 STEPS TO BE
SOCIAL
Mu’min Santoso // @Msantoz
Director of KLIX DIGITAL Photo: englishrussia.com
Thursday, May 2, 13

2. Social Media doesn’t fix anything. It just
amplify things.
If your restaurant sucks, it just harder in
social media. It doesn’t make your chicken
fingers taste better or your beer taste bolder.
Social media is not a good place to go if
you’re terrible at what you do
Scott Stratten - @unmarketing
Thursday, May 2, 13

3. NEW MARKETING IS PING PONG
Thursday, May 2, 13

4. Viral marketing is like Hollywood Star.
Everybody want it but not everybody
make it
Thursday, May 2, 13

5. So, let start with a good
strategy
Thursday, May 2, 13

6. PREPARE YOURSELF#1
Prepare the team
What is your current social metrics
What is your business objective
Thursday, May 2, 13

7. FIX YOUR BROKEN WINDOWS
Thursday, May 2, 13

8. SET OBJECTIVE
Awareness Sales
Loyalty
#2
Thursday, May 2, 13

9. FOCUSON
Thursday, May 2, 13

10. be SPECIFIC
Thursday, May 2, 13

11. If you try to accomplish
anything in social media,
you’ll accomplish nothing
Thursday, May 2, 13

12. Listening
Know your Audience
Who Are They
What’s the sentiment
How they use social Media
Competitor?
#3
Thursday, May 2, 13

13. Thursday, May 2, 13

14. Thursday, May 2, 13

15. Build Your Plan
Budget Strategy
Time Allocation
What tool should I Use?
What Kind of Content Should I Put?
#4
Thursday, May 2, 13

16. @JeremyWaite
WHERETOSPENDBUDGET
10%
Strategy
60% Social Intelligent
30% Measurement
10% Reporting
30%
Content
60% Creative
30% Community
10% Influencer
60% Media
70% Core Channel
30% Complimentary
Channel
You can’t manage
what you can’t
measure
Don’t spend more
time creating
content than you
do talking to your
audience
Use paid media to
accelerate great
content
Budget Strategy
Thursday, May 2, 13

17. YOU DON’T NEED TO BE EVERYWHERE
Thursday, May 2, 13

18. Channel Distribution
Thursday, May 2, 13

19. The convergence of paid,
owned and earned media has
blurred the distinction
between each. You don’t
need to design ads that look
like editorial content. Great
content is your Ad
- Richard Edelman -
Thursday, May 2, 13

20. THE RAISE OF DIGITAL CONTENT MARKETING
Thursday, May 2, 13

21. Converged Content
Strategy
Relevant
Visual
Tailored
OWNED
Engagement
Sentiment
EARNED
Engagement
Sentiment
PAID
Source: Edelman Digital
CREATE COMPELLING
CONTENT
MEASURE PERFORMANCE
PROMOTE HIGH
PERFORMANCE CONTENT
Thursday, May 2, 13

22. @JeremyWaite
WHERE TO FOCUS YOUR TIME
10%
CREATING
CONTENT
90% ENGAGE
WITH AUDIENCE
TIME Allocation
Thursday, May 2, 13

23. Content Composition
60%CURATING
40%CREATING
Think more about curating
Thursday, May 2, 13

24. Thursday, May 2, 13

25. Content Composition
60%ABOUT THEM
30%ABOUT YOU10%PROMOTION
Thursday, May 2, 13

26. Content Composition
60%ABOUT THEM
30%ABOUT YOU10%PROMOTION
RECOGNIZE YOUR AUDIENCE
Thursday, May 2, 13

27. Leverage#5
3C
CONNECTION
CONVERSATION
CONVERSION
@davidwayneika
Thursday, May 2, 13

28. Remember, social media is about
people. Not Logos.
Be a Human, be a Person
Thursday, May 2, 13

29. Measure & Optimize#6
• Define your success Metrics
• Balance between Quantity & Quality
• Measure what you need to measure
• Learn from your mistake to improve
Thursday, May 2, 13

30. Thursday, May 2, 13

31. Measure & Optimize#6
• Define your success Metrics
• Balance between Quantity & Quality
• Measure what you need to measure
ARE THE NUMBER
MEANINGFULL FOR YOU?
Thursday, May 2, 13

32. The ultimate goal is to be
better in business using
social media
Thursday, May 2, 13

33. thank you
Photo: englishrussia.com
Thursday, May 2, 13