An introduction to the elements and principles of design.

1. What is design?

7. So DESIGN is everywhere, in everything. But GOOD design is not.

10. In terms of learning about design. We are going to start with the basics first.

11. Elements & Principles of Design good design is all about this…

13. Shape (think ‘form’)

14. space (think ‘distance in & between things’)

15. line (think ‘thinish mark made by something ’)

16. texture (think ‘the look/feel of the surface ’)

17. value (think degree of lightness or darkness)

18. colour (think yummm…..delicious)

21. Examples: This image uses the elements of shape, space, colour, value & texture. The principles used here are: repetition, variety of proportion, contrast (light vs. dark) , movement and rhythm.

22. The trick is to be able to explain how they (the principles are used). Ie: Here we have a pattern inifying the background, bright variety of colour across the foreground, a large central face is emphasized and there is a sense of repeated pattern by the three front figures (essentially the same pose).

23. You try talking about the principles … How are the elements put together?

27. shape - form space – distance in and between line – thin, long mark made by something texture – look/feel value – degree of lightness, darkness, intensity colour proportion balance (symmetry) rhythm / pattern emphasis (focal point) variety contrast unity movement