Combain presents how location based services requires an instant and accuracte position and how Combain can provide this information via cell-id and wifi to mobile device manufacturers.

1. Mobile Positioning
Indoor and Outdoor. Global Coverage.

2. Location Based Services
• Facebook Places • Picture Geo-tagging
• Facebook Deals • Local Search
• Twitter • Friend-Finders
• Google Latitude • Fleet Management
• Check-in Services • Asset Tracking
Foursquare
Gowalla • ....
Loopt

3. Picture Geo-tagging
2009: 73% of all mobile phones have camera (2850 M devices)
Source: Tomi Ahonen - The Insider’s Guide to Mobile

4. Facebook Places
2011: There are more than 200 million active users currently accessing
Facebook through their mobile devices.
Source: Facebook.com

5. Google Latitude
Google notes that more than 10 million consumers are now
actively using Latitude each month.
Source: http://www.fiercemobilecontent.com

6. Location Based Services
“Revenue from location-based services for
consumers will reach $8.3 billion in 2014.
Advertising will become the dominant
contributor of revenue.”
/ Anette Zimmermann

7. Location Based services...
requires location information...
....both indoor and outdoor.
Latitude
Longitude
Accuracy

8. 6 Positioning Methods - 6 Pros & Cons
GPS WIFI CELL-ID
RFID/NFC NETWORK POSITIONING VIA OPERATOR 2D BARCODES

9. 1. GPS
Picture: http://soundofscience.files.wordpress.com/2009/03/gps_satellite_nasa_art-iif.jpg
• Good outdoor
accuracy
(15 m)
Text
Text • Limited/none
indoor
coverage
• Drains your
battery

10. • Good coverage and
accuracy in urban
areas (25 m)
• Requires WiFi
enabled mobile
• Requires a WiFi
database
Picture: http://www.skyhookwireless.com/howitworks/coverage.php

11. Cell-id
• Always available -
requires no extra
power
• Indoor and outdoor
coverage (100-800 m)
• Requires a Cell-id
database
Picture: http://upload.wikimedia.org/wikipedia/commons/a/ae/Telstra_GSM_and_NextG_tower.jpg

12. Network positioning
•
Picture: http://www.ericsson.com/solutions/positioning_methods/lbs.shtml
Works on all mobiles
• Requires agreement with operators.
• Limited accuracy (> 500 - 1000 meters)

13. Compare the
6 Positioning Methods

14. Accuracy vs Battery Life
Accuracy (meters) Battery life (days)
GPS GPS
WiFi WiFi
Cell-id Cell-id
Network Network
0 250 500 750 1,000 0 3.75 7.50 11.25 15.00

15. Coverage vs Phone Availibility
Coverage Availibility
GPS Outdoor-Rural Medium
WiFi Out/Indoor-Urban Medium
Cell-id Out/Indoor High
Network Out/Indoor Operator dependant
NFC Tagged area Low
2D Barcodes Tagged area High

16. Combain offers WiFi and Cell-id positioning
GPS WIFI CELL-ID
RFID/NFC NETWORK POSITIONING VIA OPERATOR 2D BARCODES

17. Combain offers Global Coverage
>12M cell-ids >45M wifis >1000 operators >200 countries
Unique penta positioning method. Cell-id accuracy < 100 m in urban areas.

18. Two Products
• Location-API.com
• On-line webservice. Three models: Free, Basic, Premium
• Combain Coarse Location
• Native client with/without offline data

19. Architecture
Sensor- and Location Aware Applications
OS with Sensor and Location Framework
HW Platform with Sensors

20. Architecture
Sensor- and Location Aware Applications
OS with Sensor and Location Framework
HW Platform with Sensors
GPS WiFi Cell-id

21. Architecture
Sensor- and Location Aware Applications
OS with Sensor and Location Framework
Combain Coarse Location Client Cache / Offline storage
HW Platform with Sensors
GPS WiFi Cell-id

22. Architecture
Sensor- and Location Aware Applications
OS with Sensor and Location Framework
Combain Coarse Location Client Cache / Offline storage
HW Platform with Sensors
GPS WiFi Cell-id

23. Architecture
Sensor- and Location Aware Applications
Facebook Twitter Photos Browser SMS
OS with Sensor and Location Framework
Combain Coarse Location Client Cache / Offline storage
HW Platform with Sensors
GPS WiFi Cell-id

24. Partners & Friends
• Sony-Ericsson
• Cargo Guard Gmbh
• Ericsson
• Container Service
• TeliaSonera
• Krogshults Maskinstation
• Doro
• Möklinta Maskinstation
• Boomslang Instruments
• Stadsbudskontoret Västervik
• Teltonika
+ more than 1000 registered users via Location-API.com
• izon247

25. Demos
• Location-API App at Android Market
• Realtime coverage maps at combain.com

26. Thank you!