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Brad Hauck - 10 Steps for More Business Online Worksheet
1. www.mrwebmarketing.com [1] www.dotcomaholic.com
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Brad Hauck - MrWebMarketing
Discover the Power that
Guarantees Your Online
Business Success Today!
IT’SANUNEVENPLAYINGFIELDFORSMALLBUSINESSONTHEWEB
When small business start marketing themselves online, most believe that they’re playing on a level playing
field. This is so far from the truth that it’s not funny.
You’re not just competing with the guy down the road that sells a similar
product. You’re competing, in some cases, with the whole world but you don’t
know it.
Internet marketers from all around the world are competing for the traffic that
you’re trying to get. You might think someone in England wouldn’t be interested
in being found in your local area but what you don’t realise is that the local
directory might not be owned by someone local. The websites advertising
tourist attractions or accommodation might be based in India or North America.
Not only are they trying to get your traffic, they’re trying to get every local
business’s traffic and then they’ll probably turn around and offer to sell those
visitors to you.
Serious Internet marketers will compete in almost any niche market. Because
their business is 100% online, they can spend every waking minute working on
traffic generation. Where you are proud of your 10 page site, they will build a 100,000 page website to compete
against you across a vast range of keyword searches.
Yes, I said a 100,000 page website!
One of the key things that serious marketers do that small business don’t, is set up a web of sites some of which are
specifically designed to grab as much traffic as they can even if that means that Google burns them. This means that
they get dropped from Google’s rankings. An Internet marketer may build 50 or more sites like this just to target your
niche. They will link those to their main site through a series of feeder sites. If one site does get burnt, they just build
more to replace it.
This web of linked sites all direct traffic back to the main site which is protected. When I say protected, I mean that
the site has everything done legally and properly so that they give Google no reason to drop it. All of the linked sites
are set up across a range of servers all around the world, quite often under different names, so that there is no
obvious link back to the owners of the protected site.
So now you can see why I say it’s an uneven playing field for small business online. It doesn’t mean you can’t get
good rankings for organic traffic in Google and the other search engines. It does mean that you might like to think a
little bigger and keep an eye on what the people around you are doing to steal the traffic from your small business.
Social Media
Marketing
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Optimisation Traffic
Generation Lead
Conversion
Ph 07 56414143
2. www.mrwebmarketing.com [2] www.dotcomaholic.com
1.Has your website design been updated in the last 2 years?
2.Is it obvious what you want someone to do when they visit your site?
3.Can you edit your own website?
4.Do you know how to edit your website?
5.Do you have over 50 pages in your website?
6.Does your website get over 100 visitors a day?
7.Is your highest traffic keyword your name or business name?
8.Do you write a page titles that attract Google traffic?
9.What long tails are you trying to achieve?
10.Do you deep link on your website?
11.Do you promote your business to Australia with a .com.au?
12.Is your website 'sticky'?
13.Do you send an email to your mail list every month?
14.Is your social media marketing automated?
15.Do you know how many sites are linking to you?
16.Have you ever completed a course about internet marketing?
17.Do you follow a formula when writing new articles or pages?
18.Does your site have a high bounce rate?
19.Are you proud of your website?
20.Is your website the laziest member of your staff?
HOWGOODISYOURINTERNETMARKETING?
Take 120 seconds to answer the following questions with a simple Y or N.
3. www.mrwebmarketing.com [3] www.dotcomaholic.com
LIST9THINGSYOUSPECIALISEIN
Take 90 seconds to think about what it is that you really specialise in helping people with. Don’t stress too much over it,
just write down the first thing that comes to mind.
PLACESTOLINKFROM
Every time you add a new page to your website, you should go to each of these places and build a link back to it.
S B
Del.icio.us
Digg
Stumble Upon
Propellor
A D
EzineArticles.com
ArticleRich.com
Submityourarticle
Articlebase.com
F B
Add it to your Fan Page
and make sure all your
fans know.
F S
Take a feed from your
site and use it to build a
set of feeder sites.
Your
Website
.com.au
W .com
Build a free blog and
add your page rewritten
to it then link to your
feeder sites.
B B
Build a free blog and
add your page rewritten
to it then link to your
feeder sites.