Expanding on the idea that when working with Digital Advertising you don't have to make ads.

1. The Digital Mindset Ashley Ringrose Soap Creative & Bannerblog + random useless things

2. A DIGITAL BRIEF

3. 5 min Workshop Create a banner (468x60) to support this TVC

4. Shitty Brief

5. Results A bunch of banner concepts?

6. Status Quo of Digital vs Traditional

7. What scares me as a digital creative?

8. When traditional advertising people start to think digital. Then they steal our clients, work, talent and awards

9. Digital People suck at, while traditional are best at Story Telling Copywriting Selling in ideas Working with media agencies Getting big budgets >100k

10. However the #1 reason why digital is better than advertising...

11. We don’t have to do advertising From Iain Tate’s (Poke UK) talk

12. + No media needed + No budget restrictions + Can just do it

13. GAME MOBILE APP WIDGET VIDEO SERIES INTERACTIVE MOVIE COMP CONVERSATION (SOCIAL) SURVEY SERVICE WE CAN MAKE A... & MORE

14. NEED TO CHANGE CLIENT MINDSETS NOT TO BRIEF FOR DIGITAL ADS BUT BRIEF FOR DIGITAL SOLUTIONS

15. THINK DIFFERENT FOR DIGITAL

16. *Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING

17. DIGITAL ADVERTISING

18. We should both be scared. Breakthrough ideas NOT from agencies

21. And the #1 Youtube channel in the world?

23. Goodbye expensive digital graveyards

24. Hello multiple digital touch points

25. Niche

26. Super Niche

27. What about a site where people post in postcards revealing secrets?

31. What about a site where people post photos of stupid cats?

33. What about a site about those annoying ads on websites?

35. One Function Website

44. DATA IS SEXY

45. WOULD YOU LIKE TO SEE YOUR SPENDING HABITS OVER THE LAST 20 YEARS?

57. AND NOW FOR A TEST

58. YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE ARE DISTRACTED THEY WILL MISS IT

59. 5 min Workshop (v2) Come up with digital ideas (not ads) to support Campbell’s Chunky

60. 5 min Workshop (v3) Come up with a single function digital solution for any brand

61. DIFFERENT IDEAS?

62. A FINAL NOTE DIGITAL IS POWERFUL

63. Good Luck* *Actually no, lets maintain the status quo Ashley Ringrose www.soap.com.au www.bannerblog.com.au