The document discusses various topics related to digital advertising and marketing in 2008-2009. It touches on how the digital market was evolving at the time from expensive digital graveyards to multiple touchpoints. It also discusses the power of originality, niche ideas, and one function websites. Competitive ideas and using data are mentioned. The document advocates thinking differently about digital from just a few years prior.

1. ADMA FYI ON DIGITAL SEPT 16 Ashley Ringrose Soap Creative & Bannerblog

2. “ With great power comes great responsibility” Stan Lee

3. With so many ways to use technology it can become daunting to know where to start.

4. The best place to start is a good idea .

5. Create a banner (468x60) to support this TVC

6. Shitty Brief

7. Results A bunch of banner concepts?

8. #1 Reason why digital is better than advertising?

9. We don’t have to do advertising (client mindset) From Iain Tate’s (Poke UK) talk

10. #1 reason digital sucks?

11. It’s Complicated shit

12. “ Interactivity increases brand recall 63% more than non interactive ads” * B arnum S ulley Research 2008

13. THINK DIFFERENT FOR DIGITAL 2009 IS NOTHING LIKE 2006

14. Status Quo of Digital vs Traditional

15. *Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING

16. DIGITAL ADVERTISING

17. What scares me as a digital creative?

18. When traditional advertising people start to think digital. Then they steal our clients, work, talent and awards

19. But we should both be scared. Breakthrough ideas NOT from agencies

22. And the #1 Youtube channel in the world?

27. The web is only days old THE DIGITAL MARKET circa 2008

28. Goodbye expensive digital graveyards

29. Hello multiple digital touch points

31. Real Mobile Web THE DIGITAL MARKET circa 2008

32. Originality is Key

35. $0 Budget

37. Niche

38. Super Niche

39. What about a site where people post photos of weird sandwiches?

43. What about a site where people post photos of stupid cats?

46. What about a site about those annoying ads on websites?

48. Meme?

52. One Function Website

61. DATA IS SEXY

67. COMPETATIVE BASED IDEAS

82. FILM ANNOUNCED TRAILER + WIDGET LAUNCHED BLOG LIVE

85. Chuck Norris Facts

86. When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris. There is no theory of evolution. Just a list of creatures Chuck Norris has allowed to live. Chuck Norris is the reason why Wally is hiding. There is no chin behind Chuck Norris’ beard. There is only another fist. Chuck Norris can lead a horse to water AND make it drink. Chuck Norris CAN believe it's not butter.

92. CREATIVE MEDIA?

94. BITE SIZE PIECES OF CONTENT

97. Thank you Ashley Ringrose www.soap.com.au www.bannerblog.com.au @100ftzombie