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DM 2013

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Martin Lagus
Martin Lagus
1 von 8
Martin Lagus DIGITAL MARKETING IT 3
PHASE I  Website at http://juhlamuki.fi  Analysis of website traf fic  Analyzing results of campaigns in social media  Analysis of SEO  Target group: young adults and party organizers
PHASE II  Website built on Wordpress CMS  Website designed and built by Martin  SEO optimized according to Google guidelines
PHASE III  Google Analytics: 1000+ unique visitors each month  14.2.2013 – 16.3.2013: 1500 visitors  Website layout tested using fivesecondtest.com  Feedback mainly positive
PHASE IV  Two banners created  Investigated how much display ads cost on dif ferent portals  Created Google AdWords campaign  Added 35 keywords to the campaign
PHASE V  Updated Facebook page, Twitter profile and Instagram profile  Facebook main channel  Facebook posts are automatically tweeted in Twitter  Increased frequency between posts  More personal posts
PHASE VI  Created GA dashboard  Increased activity on Facebook has lead to increased traf fic on website  AdWords campaign finished
THANK YOU!  Juhlamuki.fi  Martin Lagus  http://juhlamuki.fi  https://www.facebook.com/ Juhlamuki.fi  https://twitter.com/ Juhlamuki  http://instagram.com/juhlamuki_fi /

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DM 2013

  • 2. PHASE I  Website at http://juhlamuki.fi  Analysis of website traf fic  Analyzing results of campaigns in social media  Analysis of SEO  Target group: young adults and party organizers
  • 3. PHASE II  Website built on Wordpress CMS  Website designed and built by Martin  SEO optimized according to Google guidelines
  • 4. PHASE III  Google Analytics: 1000+ unique visitors each month  14.2.2013 – 16.3.2013: 1500 visitors  Website layout tested using fivesecondtest.com  Feedback mainly positive
  • 5. PHASE IV  Two banners created  Investigated how much display ads cost on dif ferent portals  Created Google AdWords campaign  Added 35 keywords to the campaign
  • 6. PHASE V  Updated Facebook page, Twitter profile and Instagram profile  Facebook main channel  Facebook posts are automatically tweeted in Twitter  Increased frequency between posts  More personal posts
  • 7. PHASE VI  Created GA dashboard  Increased activity on Facebook has lead to increased traf fic on website  AdWords campaign finished
  • 8. THANK YOU!  Juhlamuki.fi  Martin Lagus  http://juhlamuki.fi  https://www.facebook.com/ Juhlamuki.fi  https://twitter.com/ Juhlamuki  http://instagram.com/juhlamuki_fi /