The document discusses tips for using LinkedIn more effectively. It provides infographics about how LinkedIn compares to other social media sites in terms of users and time spent. Tips include completing your profile, joining groups, connecting with others, and getting endorsements. The document also addresses common excuses for not using LinkedIn and provides steps users can take to engage more with the professional social media platform.

1. Linked with
LinkedIn
Tips for using it More Effectively
Cherie Dargan, CWW 2013

2. Overview-- We will
Look at a series of infographics to discuss the value of
using LinkedIn, compare it to other popular social media
sites, and then give some tips for using it more effectively.
Discover how people use the site beyond looking for jobs,
and how to use it to connect with others who share your
interests.

3. First, where does LinkedIn fit?
I found a great infographic that uses cats to
explain each one of the major social media
websites
http://visual.ly/social-media-explained-cute-cats
Social Media Explained by cute cats
Added by Matt Siltala

4. How Linkedin Fits into Social Media

5. How does use of LinkedIn compare?
The next infographic shows the top five social media sites:
● Facebook is still the leader, with 901 million users
● Twitter is second, with 555 million users
● Google+ is third, with 170 million users--although might
find that controversial
● LinkedIn is fourth, with 150 million users.
● Pinterest is fifth; however, it only launched in 2010 and
already has 11.7 million users
As it turns out, however, I later found the original source
and found that I had only seen the top portion of the
infographic.
Source: http://www.go-gulf.com/blog/social-networking-user/

6. The Top Five Social Media Sites

8. More takeaways from Top 5
infographic
Notice the details on Monthly visits: LinkedIn is 4th down,
with 85.7 million users a month.
However, check out the time spent: Facebook and
Pinterest are tied, at 405 minutes, while Twitter has 89,
LinkedIn just 21 and Google+ only 3 minutes.
Gender breakdown is also interesting: women outnumber
men on three (Facebook--60% women to 40% men,
Twitter--57% women to 43% men, & Pinterest--68.2%
women to 31.8% men)
In contrast, Google+ users are 63% men to 37% women
and LinkedIn users are 55% men to 45% women.
If you are targeting females & are NOT on Pinterest, you're
missing out!

9. Linked in -- the first Ten years
The next infographic reminds us that LinkedIn has been
around for a decade, growing from 4,500 users in 2003 to
over 225 million in 2013.
Only one third of those users live in the U.S.
Users can be described as affluent, educated, and
influential.
Half of Fortune 500 companies have a company page.
http://marketingland.com/infographic-10-years-of-linkedin-
42816
10 Years of Linkedin

11. Profile of LinkedIn users
Pinterest is a site not to be taken for granted! Highly visual,
and easily searched, it has become a key resource for
many of us. My Education students used it to find lesson
plans, activities, and worksheets: it is a great place to find
recipes, decorating ideas, parenting tips, and much more! I
found this infographic on Pinterest, profiling users of
LinkedIn.
http://pinterest.com/pin/10344274115499343/
Profile of LinkedIn users. Remember, in the terminology of
Pinterest, a pin is like a tweet or post.

13. Key takeaways about users
● Over 90% use the free version: only 8.4% pay
● Only 50% of the profiles posted are complete
● The majority of users belong to 10 groups or
more
● Almost half spend 0-2 hours a week on the site:
26% spend 3-4 hours, 12% spend 5-6 hours,
3.7% spend 7-8 hours, and 10% spend 8 hours
a week
● (Where do you fit?)

14. Reasons for using the site
● 76% say it helped them research people & companies
● 38% say it helped find jobs
● 68% say it helped them reconnect with people from
previous jobs
● 44% say it helped increase networking
● 27% say it generated business opportunities
● 49% say it helped build relationships with people who
may influence customers
● 37% say it increased branding or marketing presence
Based on a survey of LinkedIn users, 2012

15. Strange jobs posted on Linked in!
http://blog.linkedin.com/2013/05/14/out-of-the-ordinary-job-
opportunities-on-linkedin-infographic/
Out of the ordinary--a look at some jobs posted on LinkedIn.
The site points out that there are more than
220,000 jobs posted on the site, as well as more
than 8,000 internships.
Some of the jobs included one for a rather remote location in
Antarctica.
There was also an interesting tidbit about the word ninja popping
back up in job ads.

17. Job Recruiting and LinkedIn
http://www.pcmag.com/article2/0,2817,2418403,00.asp
Infographic: LinkedIn Transforms Job Recruiting
Reminder:only half of users have a complete profile
and most spent 0 to 2 hours a week on the site.
● However, 77% of jobs are posted on the site and about
half of recruiters only post on LinkedIn and not another
social media site.
● 73% of recruiters have filled a job using social media.
● 89% have used LinkedIn to fill a job.
● 97% of Human Resource professionals use it.

19. So why aren't more of us using
LinkedIn--or hardly using it?
Common Excuses
The site seems complicated.
It takes so much time to do the
profile.
I can't keep up with all of the
email from the site.
I'm busy.
I'm already employed.
I don't need all of this extra work--
it's like doing homework.
I don't have a lot of experience.
What's your reason?

20. My Confession
I was an early adopter--then my college changed our email
addresses, and I could not access the first account!
I set up a second account but found myself too busy with
teaching and serving on committees to do too much with it.
I called Tech Support to see if I could combine the
accounts, but that wasn't possible. I felt that all of my
previous work was wasted.
I also felt a little overwhelmed by all of the email I started
getting. It reminded me of when we all used to get a ton of
email from Facebook, when anything happened.

21. What steps can we take to use
LinkedIn more effectively?
http://www.digitalinformationworld.com/2013/05/how-to-
use-linkedin-for-business.html
This infographic is based on a blog posting, and does a
nice job of explaining how to create a more effective
presence on LinkedIn.
Several sources have reminded us that almost half of those
on LinkedIn do not have a complete profile, which signals a
less than engaged person. If someone is looking for a
consultant, trainer or writer for a special project, they
cannot evaluate your skills if you haven't taken the time to
finish your profile!

23. Takeaway--List of Steps to Start
using LinkedIn
● Update your profile picture
● Tell people who you are in a few words (for example:
I'm a teacher fascinated by using technology to teach,
write, and communicate. I'm a writer, blogger, and social
media enthusiast).
● Fill out the work experience section, adding details
● Join groups -- share your knowledge
● Create a group
● Send invites
● Get and Give endorsements

24. The Ecosystem of LinkedIn
http://visual.ly/ecosystem-linkedin
This infographic focuses on the ecosystem of LinkedIn, showing how the
various features connect, and work together.
● It reminds us that your profile is not a static document--unlike the
traditional resume. Use your profile to showcase your activities,
interests and clubs.
● Connections gives you more access to the profiles of others. You can
join up to 50 groups
● Companies can showcase what they have to offer customers--and
prospective employees--on company pages. They can also add Career
pages to advertise job openings.
● Recommendations carry more weight; they are comments you make
about another person. Endorsements are done by clicking to agree
that a person has specific skills, so does not take much effort.

26. My corrective actions
I beefed up my profile!
I added more jobs, and also
more details to my current
job.
I added my first project
(webmaster for the Suckow
website), including people
who helped me.
I requested joining several
groups.
I updated my photo.
Now--profile strength--all
star!

27. Notice the social media tie in--can
post on Twitter from LinkedIn

28. I added a quick description to my
background

29. Be sure to add projects--and
recognize others

30. I added details from my Vita (copy
and paste)

31. What is next?
I am going to make an effort over the summer
to spend more time on the site: I still have jobs
to add, projects, and may upload a few files.
In this way, LinkedIn becomes a virtual
portfolio.
What are you going to do with your LinkedIn
profile, if you have one? If you don't, are you
more motivated to open an account.

32. For more information
Check out this infographic
http://www.slideshare.net/jennifermcclure/your-guide-to-
getting-the-most-out-of-linkedin-may-2013
You can click on the list of resources listed at the end
http://help.linkedin.com/app/home/
Help Center

34. Sources
http://visual.ly/social-media-explained-cute-cats
Social Media Explained by cute cats
Source: http://www.go-gulf.com/blog/social-networking-user/
Top Five Social Media Sites
http://marketingland.com/infographic-10-years-of-linkedin-42816
10 Years of Linkedin
http://pinterest.com/pin/10344274115499343/
Profile of LinkedIn users
http://blog.linkedin.com/2013/05/14/out-of-the-ordinary-job-
opportunities-on-linkedin-infographic/
Out of the ordinary--a look at some jobs posted on LinkedIn.

35. Sources, cont.
http://www.pcmag.com/article2/0,2817,2418403,00.asp Infographic: LinkedIn
Transforms Job Recruiting
http://www.digitalinformationworld.com/2013/05/how-to-use-linkedin-for-
business.html How to use LinkedIn for business
http://visual.ly/ecosystem-linkedin The ecosystem of LinkedIn.
For More Information
http://www.slideshare.net/jennifermcclure/your-guide-to-getting-the-most-out-of-
linkedin-may-2013
You can click on the list of resources listed at the end to see each one.
http://help.linkedin.com/app/home/
Help Center