Biz:Wireless Solutions To Improve In-Store Sales, Optimize Shopper Engagement, And Combat Showrooming.The retail industry is speedily evolving with spectacular changes in consumer buying behavior. Retailers need to have new strategies to satisfy their customers and enrich their buying experience.
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Wireless solutions to improve in store sales, optimize shopper engagement, and combat showrooming
1. Wireless Solutions To
Improve In-Store Sales,
Optimize Shopper
Engagement, And Combat
Showrooming
The retail industry is speedily evolving
with spectacular changes in consumer
buying behavior. Retailers need to have new strategies to
satisfy their customers and enrich their buying experience.
Online shopping is getting popular day by day and it is more
popular than ever, but brick-and-mortar stores still dominate
and have a larger share of the pie. Retailers are now thinking
that they need to make their stores more attractive to shoppers
who are completely satisfied shopping online.
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http://www.marketresearchreports.biz/analysis-details/wirelesssolutions-to-improve-in-store-sales-optimize-shopperengagement-and-combat-showrooming
Showrooming is the practice of checking out products in a
traditional brick and mortar retail store without buying it and
then shopping online to get a lower price for the same item.
Online stores usually offer lesser prices than their brick and
mortar counterparts, because they do not have the same
overhead expenses.
This research addresses retail, in-store challenges and concerns
including the so called “showrooming” trend. The report
evaluates solutions to improve in-store sales, increase shopper
2. loyalty, and overall engagement.
These
solutions
include
mobile
shopping applications, friend locator
and recommended buying, locationbased
marketing/advertisements, embedded
entertainment
(also
known
as
“gamification”),
social
commerce,
data intelligence, and more. The
report provides retailer strategies and solutions. The report also
evaluates the anticipated evolution to the smartphone enabled,
socially connected, entertained shopper.
This report is a must-read for anyone involved in retail sales, instore merchandising, mobile commerce, and smartphone
applications.
To check out the complete table of contents, visit:
http://www.marketresearchreports.biz/sample/sample/177476
Target Audience:
Mobile network operators
Mobile commerce companies
Wireless handset manufacturers
Retail consumer goods companies
Application development companies
Corporate and Institutional Investors
Embedded entertainment companies
Mobile marketing/advertising companies
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