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The 3 Things To Avoid When 
     Emailing Your List
Brought to you by DigitalBodega.com
 Your source for digital products on 
             the web!!!
Digital Bodega
• When you decide to have an opt‐in list, it is 
  not just a matter of sending your subscribers 
  your promotional newsletters or catalogs. 
  There are many things to consider in avoiding 
  many complications. While there are so many 
  ways you can make people subscribe to your 
  list, there are also some things you must do to 
  avoid subscribers from wanting to get off from 
  your list.
Digital Bodega
• Aside from that, you also  • With the popularity of the 
  want to avoid any            electronic mail as a 
  problems with the law        medium for marketing 
  and your internet service    because of the low cost, 
  provider or ISP.             many company’s have 
• There are now many laws      seized the opportunity 
  and rules that are applied   and have flooded many 
  to help protect the          people’s e‐mail accounts 
  privacy of the internet      with promotional mail.
  users from spamming and 
  unwanted mails.
Digital Bodega
• But, with an opt‐in list,    • Just don’t forget to put 
  you avoid this                 an unsubscribe feature 
  annoyance because              everytime in your opt‐in 
  people subscribe to the        list so that you avoid 
  list; they want to             any confusion. There 
  receive the newsletters        may be times when an 
  and promotional                email account was 
  materials. They have           provided when the real 
  consented to being on          owner didn’t want to 
  the list by subscribing        subscribe.
  themselves,
Digital Bodega
• It is essential that you keep    • Keep yourself and your 
  your list clean and                business out of trouble and 
  manageable. Arrange it by          potential run‐ins with the 
  using the many tools and           law and the internet service 
  technologies available for         providers. Keep your 
  your opt‐in list.                  operation legit and clean. 
• Do not worry; your               • Your reputation as a 
  investment in this                 legitimate businessman and 
  marketing strategy is well         a legitimate site depends on 
  worth it with all the              your being a straight and 
  coverage you will get which        true marketing strategist. As 
  will likely be converted into      a tip, here are three things 
  sales then to profit.              to avoid when emailing your 
                                     list.
1) Take notice of your unsuccessful 
                   sends.
•   These are the e‐mails that bounce. Bounced emails, also known as 
    undeliverable messages, are those messages that, for whatever reason, 
    were not successfully received by the intended recipient. 

•   There are bounces that happen or occur because the server was busy at 
    that time but can still be delivered in another time. There are also 
    bounces because the inbox of the recipient is full at that time. There are 
    those bounce messages that are simply undeliverable ever. The reason for 
    this is that it may be an invalid email address, a misspelled email address, 
    or an email address that was abandoned and erased already. 

•   Manage your list by putting markings on those that bounce. Erase an 
    email account from your list so that you have an accurate statistics and 
    records as to how many are actually receiving your mail. You may also 
    want to check the spellings of your email addresses in your list. One 
    common mistake is when an N instead of an M is placed in the .com area.
2) Always provide an unsubscribe feature in 
your site and an unsubscribe link in your mails.
• When someone in your list files a request to be 
  unsubscribed, always take that request seriously. If you 
  don’t take them off your list and keep sending them 
  your e‐mails, you are now sending them spam mail. 

• When you are reported as a spammer, you and your 
  business can get into a lot of trouble. You can be 
  reported to the authorities and maybe blacklisted by 
  many internet service providers. You will lose a lot of 
  subscribers this way and many more in potential 
  subscribers.
3) Do not provide pornographic or shocking and 
    disturbing content in your newsletters.
• It is hard to decipher the age of the recipient and 
  many complaints may stem from these. 
  Controversial issues also are to be avoided to not 
  be branded by your subscribers. Stick to the 
  nature of your site and business. 

• Always remember these tips in this article so that 
  you can have a healthy relationship with your 
  subscribers as well as be kept within the 
  boundaries of what is allowed in sending mails to 
  an opt‐in list. 
Check us out at 
www.DigitalBodega.com
 We off ebooks with master resale 
rights, resell rights, and even some 
      with private label rights.

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The Top 3 Things To Avoid When Emailing Your List

  • 1. The 3 Things To Avoid When  Emailing Your List Brought to you by DigitalBodega.com Your source for digital products on  the web!!!
  • 2. Digital Bodega • When you decide to have an opt‐in list, it is  not just a matter of sending your subscribers  your promotional newsletters or catalogs.  There are many things to consider in avoiding  many complications. While there are so many  ways you can make people subscribe to your  list, there are also some things you must do to  avoid subscribers from wanting to get off from  your list.
  • 3. Digital Bodega • Aside from that, you also  • With the popularity of the  want to avoid any  electronic mail as a  problems with the law  medium for marketing  and your internet service  because of the low cost,  provider or ISP. many company’s have  • There are now many laws  seized the opportunity  and rules that are applied  and have flooded many  to help protect the  people’s e‐mail accounts  privacy of the internet  with promotional mail. users from spamming and  unwanted mails.
  • 4. Digital Bodega • But, with an opt‐in list,  • Just don’t forget to put  you avoid this  an unsubscribe feature  annoyance because  everytime in your opt‐in  people subscribe to the  list so that you avoid  list; they want to  any confusion. There  receive the newsletters  may be times when an  and promotional  email account was  materials. They have  provided when the real  consented to being on  owner didn’t want to  the list by subscribing  subscribe. themselves,
  • 5. Digital Bodega • It is essential that you keep  • Keep yourself and your  your list clean and  business out of trouble and  manageable. Arrange it by  potential run‐ins with the  using the many tools and  law and the internet service  technologies available for  providers. Keep your  your opt‐in list.  operation legit and clean.  • Do not worry; your  • Your reputation as a  investment in this  legitimate businessman and  marketing strategy is well  a legitimate site depends on  worth it with all the  your being a straight and  coverage you will get which  true marketing strategist. As  will likely be converted into  a tip, here are three things  sales then to profit. to avoid when emailing your  list.
  • 6. 1) Take notice of your unsuccessful  sends. • These are the e‐mails that bounce. Bounced emails, also known as  undeliverable messages, are those messages that, for whatever reason,  were not successfully received by the intended recipient.  • There are bounces that happen or occur because the server was busy at  that time but can still be delivered in another time. There are also  bounces because the inbox of the recipient is full at that time. There are  those bounce messages that are simply undeliverable ever. The reason for  this is that it may be an invalid email address, a misspelled email address,  or an email address that was abandoned and erased already.  • Manage your list by putting markings on those that bounce. Erase an  email account from your list so that you have an accurate statistics and  records as to how many are actually receiving your mail. You may also  want to check the spellings of your email addresses in your list. One  common mistake is when an N instead of an M is placed in the .com area.
  • 7. 2) Always provide an unsubscribe feature in  your site and an unsubscribe link in your mails. • When someone in your list files a request to be  unsubscribed, always take that request seriously. If you  don’t take them off your list and keep sending them  your e‐mails, you are now sending them spam mail.  • When you are reported as a spammer, you and your  business can get into a lot of trouble. You can be  reported to the authorities and maybe blacklisted by  many internet service providers. You will lose a lot of  subscribers this way and many more in potential  subscribers.
  • 8. 3) Do not provide pornographic or shocking and  disturbing content in your newsletters. • It is hard to decipher the age of the recipient and  many complaints may stem from these.  Controversial issues also are to be avoided to not  be branded by your subscribers. Stick to the  nature of your site and business.  • Always remember these tips in this article so that  you can have a healthy relationship with your  subscribers as well as be kept within the  boundaries of what is allowed in sending mails to  an opt‐in list.