This document analyzes the representation of women in the Spanish women's magazine Telva between 1963-2000. It first presents the theoretical framework of categorization, stereotypes, and media diffusion. It then describes the methodology, which analyzes 96 interviews across three time periods using six variables to define stereotypes. The findings show changes over time in the representation of women's jobs, marital status, age, maternity, values and free time activities in Telva compared to social gender stereotypes from statistical sources.
