2. Cover Stories c/w 12
Discover Twitter
Di T itt
For their 5th anniversary Twitter startet
with http://discover.twitter.com/ a new
campaign, to push a new feature: following
users depending on interests. As a new menu
item in our twitter-account, people are able to
,p p
select recommendations by twitter that are
clusetered by interests, like „music“, „politics“
or „sports“.
A first look into the list of „music“
„
recommendations didn‘t give me quite a list of
accounts, that were interesting enough to
follow. But I‘m sure the algorythm gets refined
over time.
Create additional value and/or benefits
through collected data.
Source:
http://discover.twitter.com/
Youtube:
http://www.youtube.com/watch?v=4AN4_N5N52U
3. Cover Stories c/w 12
Storytude
St t d
Berlin based
Berlin-based agency „mobile melting“
melting
developed a new app, that offers location-
based service with a twist. The user gets live
stories told while walking around with his
mobile phone from place to place, from
p p p ,
chapter to chapter. With the Commissioner
he can e.g. solve a thriller-story.
A more general usage are live stories and
multimediatours responding to the user's
currently location, that also relate directly
to current content on the site.
Multi-device Location-based / Augmented
Reality app with an actual benefit for the user
(without stupidly pointing your phone to
objects or infront of other peoples face)
face).
Source:
http://www.storytude.com/
Youtube:
http://www.youtube.com/watch?v=nhT5pI9iaqs
4. Cover Stories c/w 12
Let
L t me seduce you
d
AXE has surprised us in the last months with
some nice campaigns. All of them were
mostly sexy, but also interesting from an
marketing perspective. The new campaign is
asking which of four angels your favorite is,
g g y ,
or in other words: would you allow yourself to
be seduced by an angel?
The user has the opportunity to win a date
with one of the angels, each representing a
g , p g
specific (quite manly) attitude: Boxing sport,
rock music, casino luxury and muscle cars.
Besides a nice visual experience, AXE has
set up a neat promo and seeding concept, by
introducing separate angels exclusively on
diffenrent blogs and portals (combined with
raffles), interactive installations (London train
station) and even launching an iAd (Agency:
BBH London), Facebook page, Twitter
account, …
Source:
http://www.axe.de/fuehrt-selbst-engel-in-versuchung/index_de.php
p.s. please also notice the very nice scrolling
Youtube: behaviour of the website.
http://www.youtube.com/watch?v=QShhXOyDjRM
http://www youtube com/watch?v=QShhXOyDjRM
Blogs:
Sara: http://www.whudat.de/gewinne-eine-date-mit-sara-sampaio-bei-axe-excite-oder-einen-boxsack-hier-auf-whudat/
Magda: http://www.welikethat.de/2011/03/10/mit-axe-excite-engel-magda-f1-luft-schnuppern-verlosung/
Francis: http://www.misterhonk.de/blog/16850/gewinne-ein-date-frances-phillips-und-axe-excite-tickets-fur-die-foo-fighters-in-koln/#more-16850
Josipa: http://www.amypink.com/2011/03/axe-excite-date-josipa-in-monte-carlo/
5. Cover Stories c/w 12
The Escape M hi
Th E Machine
Again: A brand embracing its costumers. After
welcoming passengers on their return
(http://www.youtube.com/watch?v=xP5I1ROJamk&feature=relmfu)
),
now passengers-by are getting the chance to
win a trip to a dreamlocation.
A black cube. A red button. A square in Paris.
That‘s the setup of the latest action of french
train company Voyages-SNCF to promote
their „Escape Service“ on their booking site.
People are curious since nothing happens.
After saying a location and pushing the button,
y g p g
the large black box turned into an all-singing,
all-dancing extravaganza complete with
oversized balloons, demonstrating that the
service lets you escape to any destination you
want on a simple click. click
The campaign is nicely integrated into the
according Youtube-Video as an interactive
button-element that leads you to the
microsite and lets you experience a first-
y
person view of the "Escape Service". There
you can try out the machine yourself and hope
to win a price (tickets, vouchers).
Microsite:
http://machine-a-voyager.voyages-sncf.com/
Play
Pl an id th
idea through various channels and
h i h l d
lead the user to your product in an
Youtube: entertaining way. Great user experience.
http://www.youtube.com/watch?v=94MvHBmlEHI
6. Cover Stories c/w 13
NFC and mobile payment
d bil t
Mobile Gadgets, Creditcards and Online-
Payment, that‘s the mix for the real future of
y ,
mobile payment.
Google presented the next step of mobile
service on the Web 2.0 Summit by
announcing to cooperate with MasterCard and
g p
Citigroup on a new mobile payment
movement. To push that, NFC is already part
of the current Android version and the NEXUS
S (and future smartphones) will come out with
a built-in NFC-chip (NFC = near field
communication).
NFC is similar to RFID and transmits data
over a short distance. So the new technology
will enable POS transactions of a new level,
while Google will in return give some more
insights on their clients and deliver advertising
more target-oriented.
Mobile phone is becoming your wallet, your
main storage and replacing your keys. POS
Source:
interaction with the customers in a new and
http://www.psfk.com/2011/03/googles-nfc-payment-method-gathers-momentum.html more seamless way. From my perspective
http://www.zeit.de/digital/mobil/2010-11/google-nexus-nfc
http://somersault.posterous.com/qr-codes-may-be-going-away
NFC won’t fully replace QR Codes and alike
(due to distance limitation).
7. Cover Stories c/w 13
Mini S
Mi i Sumo D th t h
Deathmatch
Austria won third place in the European
Championship. No, not in real sports, but in
p p , p ,
robosports: Robot Mini Sumo.
The Robotchallenge took place for 8th time in
Vienna, where over 270 self-made,
autonomous, and mobile robots from 16
,
countries fought each other.
Alltogether there are 12 disciplines, such as a
"Freestyle Exhibition„, where extraordinary and
Freestyle Exhibition
odd robots have a scene. In the category
„Humanoid Sprint“ a robot has to walk along
route that is marked on the ground as quickly
as possible.
poss b e
Artificial Intelligence is getting smaller and
smaller, easier and easier to handle. This
playful pre-phase just needs to be leveraged to
everyday usage (with tools like e.g. Arduino).
Website:
http://www.robotchallenge.org
Source:
http://derstandard.at/1297821599615/Oesterreich-holt-mit-fuenf-Medaillen-dritten-Platz-bei-RobotChallenge
Youtube:
http://www.youtube.com/watch?v=dXj1rxBu_kY
8. Cover Stories c/w 13
Live d direct
Li and di t
Louis Vuitton stands for class, exclusiveness
and extravaganza. To p
g promote the new
women’s fall/winter fashion the user was
heavily engaged in the overall fashion event,
from the very beginning until after the end.
The website first released a timelapse view of
the venues costruction. Several views are
edited into one video, where the user can get
an exclusive look behind the scenes of that
special event.
Of course than the actual fashion show is
accessible. As a totally awesome 360° video
e pe e ce
experience! And if that’s not e oug , the user
d a s o enough, e use
has the chance to get comments on the show
directly from the chief designer Marc Jacobs
and Katie Grand, Editor-in-Chief of Love
Magazine.
g
This is a nice example of a brand opening up,
making itself “super accessible” and letting the
Source: user to dive into an immersive brand
http://www.adverblog.com/archives/004425.htm experience.
Microsite:
http://fashionshow.louisvuitton.com/
9. Cover Stories c/w 13
Social Shopping gone AR
S i l Sh i
Social Commerce and Augmented Reality
were the hype topics of the last time. So it
yp p
was a matter of time for the first one to
combine those two.
Swivel from Facecake is a shopping prototype
where costumers can virtually try on clothes
and accessories. Standing infront of a
camera, it recognizes your movement
surprisingly good, so that the costumer can
p gyg ,
turn around, come closer and change a virtual
bag from one hand to another. To make it
social there is of course a facebook
connection which generates a post with your
photo that can be liked and commented.
The future of shopping seems to be a
convergence of devices and experiences,
giving the costumer a sharable and seamless
experience.
Source:
http://www.facebookbiz.de/artikel/augmented-reality-meets-social-commerce
Youtube:
http://www.youtube.com/watch?v=ig94JYJ05rA
10. Cover Stories c/w 13
Check in! S
Ch k i ! Snack out!
k t!
Finally dogs are benfiting from social media.
To be exactly: by the social media activities of
y y
their owners.
One of Germanys biggest dog food company,
GranataPet, shows a new social media
billboard, that involves their core target group,
, g g p,
during their core activity: walking the dog. The
owner just needs to check in the location of
the billboard at foursquare and the dog food
comes out of the dispenser automatically.
Plain and simply without being the major! And
no boring voucher.
Simpel and seamless combination of digital,
print and outdoor, while being highly relevant.
Source:
http://aboutfoursquare.com/check-in-and-reward-your-dog-with-innovative-grenatapet-billboard/
Youtube:
http://www.youtube.com/watch?v=t8dmjoqOOQo
11. Cover Stories c/w 13
Google Earth Exhibition
G l E th E hibiti
NYC based artist Molly Dilworth paints on
rooftops, hoping that Google Earth will help
p , p g g p
her creations find a wider audience. This
“exhibition” inspired PSFK to wonder, if
rooftops could be a new form of billboards, or
if a brand used building rooftops as “pixels,”
and placed its logo over a whole city
block. Nice thought.
It’s about finding creative ways of
g y
communication and using and re-inventing
excisting tools to communicate.
Source:
http://www.psfk.com/2011/03/artist-creates-rooftop-murals-hoping-that-her-work-will-reach-new-heights-video.html
http://www.psfk.com/2011/03/could-google-earth-murals-be-the-new-billboards.html
http://www.theatlantic.com/technology/archive/2011/03/satellite-art-one-woman-tries-to-create-google-earth-murals/72910/
12. Cover Stories c/w 13
I d ‘t lik F id
don‘t like Friday
Is it a new trend? No. I think it‘s just a
reeeeeeally bad song and video.
y g
With me over 1,2 mio users dislike 13-yrs old
Rebecca Black‘s „Friday“. And by that she
overtrew Justin Biebers „Baby , which had
Baby“
only 1,16 mio dislikes.
Is bad news good news? 1,2 mio dislikes were
generated by over 65 mio views In the end
views. end,
it’s never good to be on the no-go-list...
Source:
http://derstandard.at/1297821820229/12-Mio-Gefaellt-mir-nicht-Friday-Das-meistgehasste-YouTube-Video
Youtube:
http://www.youtube.com/watch?v=CD2LRROpph0
13. Cover Stories c/w 13
Payback Jackpot
P b kJ k t
It‘s one of those simple, yet tricky ideas:
how to reach most people in a short time
p p
without much effort?
Payback did it. Their facebook page gained
over 70.000 fans within the first 24 hrs, by
connecting the liking with a sweepstake.
g g p
Users/Fans get 100 points as incentive, but
the wist at this is, that the jackpot raises by
10 points with every new fan.
A promotion of the new facebook page only
p p g y
took place on the payback main website
and on facebook. So the viral aspect of that
mechanism was crucial for fast growing fan-
community.
With a good orchestrated campaign and a
simple mechanism, social media gives you
the possibility to reach a wide audience in a
short time period. Still unanswered is the
question about the quality of those
generated fans.
Source:
http://www.facebookbiz.de/artikel/70-000-fans-in-einem-tag-payback-startet-auf-facebook-durch
Youtube:
http://www.youtube.com/watch?v=CD2LRROpph0
14. Cover Stories c/w 13
Gmail Motion
G il M ti
Google is awesome. The think of innovative
ways of communication and they don’t
y y
hesitate to realize it. No matter how weird is
seems at first, in the end of the day it shows,
that google was right, … or maybe …
“The mouse and keyboard were invented
before the Internet even existed. Since then,
countless technological advancements have
allowed for much more efficient human
computer interaction. Why then do we
continue to use outdated technology?
Introducing Gmail Motion -- now you can
control Gmail with your body.”
posted on April 1st
Source:
http://mail.google.com/mail/help/motion.html
Youtube:
http://www.youtube.com/watch?v=Bu927_ul_X0
