This PowerPoint helps students to consider the concept of infinity.
Communication
1. Communication
CASE STUDY
HL MUHAMMAD SAHIDAH
SIN YEE UMMU
2. DEFINITION
• Process by which information is
exchanged and understood by two or more
people, usually with the intent to motivate
or influence behavior
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4. CASE STUDY
Chuck Vicente
Scold him
(sale (plant
manager, Send e-mail
manager,
NY) Mexico)
BUT
telling
Vicente’s secretary Angry
replied without with
VP sales
& telling to him him
marketing
at Mexico
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5. Q1) Cultural Differences
Directly
Action
Less Directly
Different Culture
Rude and
Impolite
Communication
Politely
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6. Continue…
Cultural Differences
United States Mexico
Low Power Distance High Power Distance
Monochronic Polychronic
Low-Context High-Context
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7. United States Mexico
Low Power Distance High Power Distance
• Uses an equalitarian • Having dramatically more
communication strategy power than a subordinate
would have
• Favour a controlling
strategy and behave like
an autocrat
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8. United States Mexico
Monochronic Polychronic
• This culture usually talks • Culture think that long-term
about saving time, thinking is over generations
wasting time, making and even centuries
time and spending time • More patient, less interested in
• More interested in time time management or
management and measurement and more willing
measurement to wait for rewards
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9. United States Mexico
Low-context High-context
• Spells out more of the • Message cannot be
information explicitly in understood without a
the message great deal of background
• Most of the information information
is expected to be in • The information is either
explicit codes, such as in the physical context or
words body language; facial
expressions and gesture
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10. Q1) Is Understanding These Differences
Important?
• Very Important.
• We should take these as our priority.
• So that message can be delivered
perfectly.
• Can build a coordination.
• Can get along with them if we have
enough information about other cultures.
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11. Q2) Main Purpose of Chuck’s
Communication
• Tell his
Vicente problems
Ruiz • Request specific
explanation
Chuck
Moore
• Make complaint
Michael
about the
Sato situation
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12. Q2) Factors That Should
Considered In Communication
a) The speed of feedback
b) The necessity to leave a
permanent record
c) The elements of message
d) The distances between the sender and receiver.
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13. a) The Speed of Feedback
• How fast do we want others to reply us?
• How fast we want to get the important
information from others?
• If speed is crucial - telephone call or face-to-
face conversation
• If we need no immediate feedback - electronic
mail, letters or voice mail
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14. b) The Necessity To Leave a
Permanent Record
• If permanent record is important - memo,
letters, reports or proposal
• Electronic mail is another way to leave a
record but it's not considered as formal as
memos and letters
• Do not send an electronic mail without
double check
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15. c) The Elements of Message
• We need to know what the elements of
message are.
• If the message is very personal one-to-
one communication channel such as
telephone call or personal conversation
or face-to-face conversation
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16. d) The distances between the
sender and receiver.
• We need to know the distances between
the sender and the receiver.
• How far the distances between the sender
and the receiver?
• If the distances is very far or across the
border, we can choose e-mail, telephone
call and so on.
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17. Q2) Are the same factors should be considered
when communicating with others?
Yes, it is the same factors should be considered, such as:
• The speed of feedback
• The necessity to leave a permanent record
• The elements of message
• The distances between the sender and receiver
• The costs
• The complexity of the message
But, by choosing of suitable communication channel
is depend on the purpose of communication.
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18. What would we done
differently?
• First, voice mail, such as make a telephone call to
Vicente Ruiz directly to tell him the real problem and
situation that faced by me.
• Second, we will make a report include the deadline for
the toys deliver and the actual quantities of ordered.
• Third, we will make a request to Vicente Ruiz for face-to-
face conversation to explain the details of the situation.
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19. Q3) If we were Chuck…
Clarify the purpose of the
message
Consult others' view
Get a feedback
Build a personal communication
network
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20. BEFORE
Chuck Vicente
Scold him
(sale (plant
manager, Send e-mail
manager,
NY) Mexico)
BUT
telling
Vicente’s secretary Angry
replied without with
VP sales
& telling to him him
marketing
at Mexico
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21. AFTER
Chuck Vicente
(sale (plant
manager, •Direct call manager,
NY) then send Mexico)
email
•Face-to-face
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22. Conclusion
• The communication usually is complex, and the
opportunities for sending or receiving the wrong message
are innumerable, especially in the organizations.
• However, organizations can develop strategies to
manage crisis communication, use new
communication technology, and create a climate of
trust and openness to improve the communication
effectiveness.
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