1. Creativity
NorHashim Abu Samah
Lecturer in Technopreneurship
SPACE, UTM

2. What is Creativity?
• Creativity is the ability to see the same things
as everyone else but think something different.
• Creativity involves the translation of our unique
gifts and talents into something that is both
new and useful.
• Creativity is an important element in finding
new ways to do old things and ways to do
things yet undone.

3. Definition (wikipedia)
• Creativity is a mental and social process
involving the discovery of new ideas or
concepts, or new associations of the
creative mind between existing ideas or
concepts.

4. Components of creativity
• Knowledge – all the relevant understanding an
individual bring to bear on a creative effort.
• Creative thinking – related to how people
approach problem and depends on personality
and thinking or work style.
• Motivation – generally accepted as a key to
creative production, and the most important are
intrinsic passion and interest in the work itself.

5. Components of Creativity

6. Creative Thinking
• Creative Thinking refers to the ability to
form new combinations of ideas to fulfil a
need, or to get original or otherwise
appropriate results by the criteria of the
domain in question.
http://www.adprima.com/thinkskl.htm

7. The Occurrence of Creativity
• When creativity emerges, it often occurs in
the form of an intuitive flash of insight.
• It is usually just the complete idea that is
revealed. Equations, testing, and analysis
come much later.

8. Barriers to Creativity
• Self-constraining beliefs – the participant
makes the problem more difficult by
assuming certain constraining conditions
that do not exist.
• Fears, beliefs, and stresses – people that
fear criticism or have strong beliefs may
have limited ability to be “free” and creative.
• Routines and rigidity – this may inhibit the
information gathering, interactions, and
incubation of thought that leads to creativity.

9. What is an Illusion?
il·lu·sion (-lzhn) noun
1. a. An erroneous perception of reality.
b. An erroneous concept or belief.
2. The condition of being deceived by a false perception or belief.
3. Something, such as a fantastic plan or desire, that causes an
erroneous belief or perception.
4. Illusionism in art.
• Latin root of illusion is illudere which means “to mock”
• Optical illusions mock our trust in our senses
• Suggest that the eye is not a passive camera; rather,
perception is an active process that takes place in the
brain and is not directly predictable from simple
knowledge of physical relationships

10. Ambiguous Figures
10
Face or Vase?Face or Vase?

11. Multiple Figures

12. Multiple Figures

13. Ambiguous Figures
Possible views:
• Cube with corner missing
• Box in corner of room
• Small cube infront of large
cube
3 in 1 Illusion3 in 1 Illusion

14. Example of Creative Products

15. Example of Creative Products
BUG THEME

16. This dual-outlet
compact charging
station for electric
vehicles connects to
the electrical grid,
providing a much-
needed infrastructure
for these alternative-
fuel vehicles. In
addition, the compact
connector makes for
an approachable
experience for all
users.
Creative Products

17. The LiftPod is a personal, portable
aerial work platform designed as an
alternative to ladders. Powered by
any standard 18-volt cordless drill or
an optional power pack, the LiftPod
gives users a 360-degree range of
motion at a working height of up to
14 feet. It can be assembled by one
person in less than 30 seconds, and
because of its light weight, it can be
moved around a job site by a single
person.
Creative Product

18. This performance
basketball shoe is made
from manufacturing waste.
It incorporates leftover
materials—leather and
synthetic leather, foam,
and rubber—into new
shoes without sacrificing
any of the performance
aspects that come from
shoes made from virgin
materials.
Creative Product

19. Bike lanes have proven to
be an effective method of
protecting cyclists on
congested roads, yet they
can be prohibitively
expensive to install.
LightLane provides an
alternative. Using a laser,
a rider projects a crisply
defined virtual bike lane
onto the pavement, giving
drivers a familiar boundary
to avoid. With this wider
margin of safety, bikers will
regain their confidence to
ride at night, making the
bicycle a more viable
commuting alternative.
Creative Product

20. This jacket also
features a vest that a
wearer can inflate via a
small tube for extra
warmth: Inflation
provides a six-degree
increase in
temperature.
Alternatively, deflate
and detach the vest
and wear the outer
jacket on its own.
Creative Product

21. Teneo is a storage
system for everything
that doesn't fit on your
computer: books,
papers, files, other
technology devices,
personal items. The
system's 20 parts can
be combined to make
more than 80 products,
including credenzas,
easels, lecterns, book
and project carts, and
supply islands.
Creative Product

22. The UK Folding Plug
transforms from a bulky
three-pin plug into a
portable, hassle-free
plug ideal for people on
the go. When not in
use, it is a 10 mm-thick
flat object.
Creative Product

23. The Structural
Economic Expansion in
Detroit (SEED) mass
transit system is an
easily expandable, two-
level, elevated mag-lev
system meant to
connect Detroit with the
surrounding economies
in Pontiac and Ann
Arbor. The system was
designed to revitalize
the city of Detroit,
reduce urban sprawl,
and create tightly
organized communities
around the transit
stops.
Creative Product

24. Amphibious Sport
Aircraft
Creative Product

25. Stacket
Creative Product

26. Creative Product
Quará Hanger

27. Creative Product
Ridgid SmartCart
Wet Dry Vacuum
Cleaner

28. Creative Product
HammerHead Auto-
Hammer

29. Creative Product
Grip Rake

30. Creative Product
eROCKIT

31. Creative Product
Microsoft Arc
Notebook Mouse

32. Creative Product
Perkins/APH
Mechanical Braille
Writer

33. Creative Product
Rescue Stick is a
baton-shaped, portable
life-saving device that
provides flotation
assistance to a person
at risk of drowning.
Once it touches water,
dissolvable string
bundles trigger the
inflation of a large
horseshoe-shaped
tube. While much
rescue equipment can
be too big to throw
accurately, Rescue
Stick can be easily
used by anyone.

34. Creative Product
Childbirth Assistance
Outside Hospitals
This concept was
designed to aid women
and midwives with
childbirth in developing
countries, where
equipment and
sterilization are often
lacking. Upon opening
the sealed container,
the user can have
access to sterilized
supplies in the
sequence of their use: a
mat, a lab coat for the
midwife, cloths, and a
baby sling.

35. Creative Product
Cold Chain Immunization
Container
The Cold Chain
Immunization Container
was designed for health
and relief organizations
such as UNICEF and
Doctors Without Borders,
working in remote locations
in the developing world. It
uses a thermoelectric
conduction system to keep
immunization vials cold to
protect their effectiveness.
The vials are dispensed
individually without the
need to open the container.

36. Creative Product
The Haptic Reader
helps blind people to
read non-Braille books.
When you place it on
the page of a book, it
scans the letters on the
page. The letters are
converted to Braille
characters, which
appear on the surface
of the device. The text
can also be converted
to voice, which is
played through the
embedded speaker.

37. Creative Product
The Bell concept helps
blind people to pour
themselves a drink,
safely and without
spilling. Users can
choose from three
different fill levels on
the handle. When filling
the cup, the sensor
chimes to indicate when
to stop pouring.

38. Creative Product
IN newspaper
IN is a new kind of
newspaper that
combines a flexible
display and WiFi
technology. Place the
device in its cradle
before bed, set the
embedded alarm, and
wake up to an updated
feed of news.

39. Being creative is the ability to
think outside the box.