Portion of panel presentation. Focus here is to get regulatory and other groups that are delaying and/or preventing the use of social media in pharma to start to change their "tune."
8. … on par with healthcare professionals Source: Google Health Study by Harris Interactive (2009) Resources Used to Gather Information on a Health Question/Concern
9. Consumers are more satisfied with health information they are getting online vs. other media Source: Manhattan Research Cyber Citizen Health v7 Percentage of All U.S. Adults Using Source for Health Information % of people who are “very satisfied” with this source for health info % of people who are “very satisfied” … % of people who are “very satisfied” … % of people who are “very satisfied” …
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12. Companies and brands can no longer expect that traditional communication methods for pharmaceutical products can be managed by traditional means