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Time To Make It Work Mike Myers President, Palio @mmyerspalio (518) 226-4112
Disclaimer ,[object Object],[object Object],[object Object]
He’s out…
Across the board – media consumption habits have dramatically shifted Manhattan Research: 2009
It’s Not Just  Where  They Go That Has Changed… ,[object Object],” Power to the People, Social Media Tracker Wave 4” (Universal McCann) Sep 06 Jun 07 Mar 08 Mar 09
We can’t ignore it any longer…
The Internet is playing an increasingly important role in health-related research ,[object Object],[object Object],[object Object],PEW INTERNET: “The Social Life of Health Information” (June 2009)
…  on par with healthcare professionals Source: Google Health Study by Harris Interactive (2009) Resources Used to Gather Information on a Health Question/Concern
Consumers are more satisfied with health information they are getting online vs.  other media Source: Manhattan Research Cyber Citizen Health v7 Percentage of All U.S. Adults Using Source for Health Information % of people who are “very satisfied” with this source for health info % of people who are “very satisfied” … % of people who are “very satisfied” … % of people who are “very satisfied” …
The information they are finding is  significantly influencing  health-related decisions ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],How brands are defined has shifted
Companies and brands can no longer expect that traditional communication methods for pharmaceutical products can be managed by traditional means
“ Solve the problem or die.”
The current way much of pharma  are managing the change
Things That You Can Do Now
Listen (in on the dialog about social media) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Interact
Interact ,[object Object]
Interact
Expand Your Comfort Zone (Not Everything is Perfectly Defined) ,[object Object],[object Object]
Act Like a Child ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
And Learn From, Copy & Leapfrog Your Competitors
Starting Now…

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DIA 2010 Presentation - Time To Make It Work

  • 1. Time To Make It Work Mike Myers President, Palio @mmyerspalio (518) 226-4112
  • 2.
  • 4. Across the board – media consumption habits have dramatically shifted Manhattan Research: 2009
  • 5.
  • 6. We can’t ignore it any longer…
  • 7.
  • 8. … on par with healthcare professionals Source: Google Health Study by Harris Interactive (2009) Resources Used to Gather Information on a Health Question/Concern
  • 9. Consumers are more satisfied with health information they are getting online vs. other media Source: Manhattan Research Cyber Citizen Health v7 Percentage of All U.S. Adults Using Source for Health Information % of people who are “very satisfied” with this source for health info % of people who are “very satisfied” … % of people who are “very satisfied” … % of people who are “very satisfied” …
  • 10.
  • 11.
  • 12. Companies and brands can no longer expect that traditional communication methods for pharmaceutical products can be managed by traditional means
  • 13. “ Solve the problem or die.”
  • 14. The current way much of pharma are managing the change
  • 15. Things That You Can Do Now
  • 16.
  • 18.
  • 20.
  • 21.
  • 22.  
  • 23.  
  • 24.  
  • 25. And Learn From, Copy & Leapfrog Your Competitors