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Matt Lacey
http://www.DevEvening.co.uk/ @DevEvening
@wpug
“ “Mobile is essential to the future of broadband, “Increasingly, Americans access the Internet from devices they carry around with them wherever they go.”  - FCC “Google’s future depends on the next internet, on cellphones.”  - Eric Schmidt (CEO Google) Mobile phones are more important than PCs for poor nations  - Bill Gates Facebook believes 2010 will be a “watershed” year for mobile ”“
4.6 B Mobile Phones 1.2 B PCs Source: ”TomiAhonen Almanac 2010"
1.05 B Mobile Phones 1.0 B PCs Source: “TomiAhonen Almanac 2009 “
70% Source: Office National Statistics 2009
123% Source: “TomiAhonen Almanac 2009 “
Mobile =           ?
Mobile =  !
Context is king
“will excel in 7 areas” Start experience Social communications Hardware choice Photos Best for business users Location aware search Xbox Live gaming
Metro
Principles of “Metro” Clean, Light, Open, Fast Celebrate Typography Alive in Motion Content, Not Chrome Authentically Digital Focus on the individual Delightful experiences that are easy to use
Publishing Process .xap .xap .xap .xap .xap .xap .xap .xap Application and Game Submission .dll .dll .dll .dll .dll .dll .dll .dll App Packaging & Validation App submission Marketplace Windows Phone 7 Deployment Service Apply Test  Criteria Add Metadata Sign
Why care about mobile? And what is Windows Phone 7?
Why care about mobile? And what is Windows Phone 7?
Why care about mobile? And what is Windows Phone 7?
Why care about mobile? And what is Windows Phone 7?
Why care about mobile? And what is Windows Phone 7?
Why care about mobile? And what is Windows Phone 7?
Why care about mobile? And what is Windows Phone 7?
Why care about mobile? And what is Windows Phone 7?

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Why care about mobile? And what is Windows Phone 7?

  • 2.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. “ “Mobile is essential to the future of broadband, “Increasingly, Americans access the Internet from devices they carry around with them wherever they go.” - FCC “Google’s future depends on the next internet, on cellphones.” - Eric Schmidt (CEO Google) Mobile phones are more important than PCs for poor nations - Bill Gates Facebook believes 2010 will be a “watershed” year for mobile ”“
  • 10.
  • 11. 4.6 B Mobile Phones 1.2 B PCs Source: ”TomiAhonen Almanac 2010"
  • 12. 1.05 B Mobile Phones 1.0 B PCs Source: “TomiAhonen Almanac 2009 “
  • 13.
  • 14. 70% Source: Office National Statistics 2009
  • 15. 123% Source: “TomiAhonen Almanac 2009 “
  • 16. Mobile = ?
  • 17. Mobile = !
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. “will excel in 7 areas” Start experience Social communications Hardware choice Photos Best for business users Location aware search Xbox Live gaming
  • 34. Metro
  • 35.
  • 36. Principles of “Metro” Clean, Light, Open, Fast Celebrate Typography Alive in Motion Content, Not Chrome Authentically Digital Focus on the individual Delightful experiences that are easy to use
  • 37.
  • 38.
  • 39. Publishing Process .xap .xap .xap .xap .xap .xap .xap .xap Application and Game Submission .dll .dll .dll .dll .dll .dll .dll .dll App Packaging & Validation App submission Marketplace Windows Phone 7 Deployment Service Apply Test Criteria Add Metadata Sign

Hinweis der Redaktion

  1. Cartoons in my presentation are from http://gapingvoid.com/
  2. I don’t work for Microsoft!
  3. http://www.flickr.com/photos/asurroca/83600305/
  4. http://www.flickr.com/photos/patrick_q/204252734/
  5. http://www.flickr.com/photos/patrick_q/204252734/Devices
  6. http://www.flickr.com/photos/patrick_q/204252734/Internet access
  7. http://www.21stcenturychallenges.org/focus/digital-divide-in-britain/
  8. Device != desktop
  9. http://www.flickr.com/photos/tgaw/310848733/
  10. This is (was) my desk
  11. http://www.flickr.com/photos/yourdon/2715599454/
  12. http://www.flickr.com/photos/rheauchyr/135536978/
  13. http://www.flickr.com/photos/olpc/2596796843/
  14. http://www.flickr.com/photos/michaelfoleyphotography/4304488107/
  15. http://www.flickr.com/photos/ygurvitz/2927161768/
  16. http://www.flickr.com/photos/kaotiqua/149688248/
  17. input
  18. http://www.flickr.com/photos/walkn/3101124067/
  19. DisconnectedDesign for occasional connectedness
  20. [Perceived] Performance
  21. Resources
  22. AnnaPart time PR professional and busy mom“My life is a balancing act between work,family, friends, and my own personal needs.”
  23. MilesGrowing his own architectural biz“I love running my life real-time so I can takeadvantage of whatever is inspiring me…whetherit’s a new project, a pick up game or a stolenmoment with Anna.”LIFE MAXIMIZERS(don’t read to much into name – proportion of population – will overlap with other groups/classifications)Have or will soon have familyEstablished in their job/careerBalance “exciting & fun” personal life with the “stress and pressure” of work life
  24. http://www.flickr.com/photos/travelinlibrarian/223839049/