Everything I know about the web I learned from Charlton Heston

EVERYTHING I
KNOW ABOUT THE
WEB
I LEARNED FROM
CHARLTON HESTON

MIKE RICHWALSKY/ HAILING FROM ERIE, PA
I ROCK EINSTEINS / LIKE A BOSS

EVERYTHING I KNOW... 3/27/12

ME IN 4 SLIDES


IF MY LIFE HAS A SINGLE
POINT, IT'S THIS: I'VE
LEARNED TO BE UNAFRAID OF
DEATH BUT NEVER TO BE
UNAFRAID OF FAILURE.
KHARTOUM


THINK ABOUT THE WAY
TECHNOLOGY
HAS CHANGED THE WAY WE LIVE.
MY KIDS HAVE NO IDEA WHAT THE FOLLOWING
THINGS ARE


MY PC 1994

100
Mhz
Pen*um

32MB
RAM

100MB
HDD

VGA
GRAPHICS

IT
PLAYED
QUAKE
GOOD
THOUGH


MY PHONE 2012

1GHZ
PROCESSOR

512
MB
RAM

16
GB
STORAGE

GPS

HD
VIDEO
CAMERA

3G
/
WIFI

PLAYS
QUAKE


FILMOGRAPHY / WEBOBGRAPHY


OUR WEBOBGRAPHY

WEB 1.0
WEB 2.0
THE SOCIAL WEB


WEB 1.0
WEB 2.0
THE SOCIAL WEB


YOU WILL SOON BE A KING,
YOU MUST START TO THINK
LIKE ONE. ANY MAN CAN KILL,
ONLY A KING CAN GIVE LIFE!
El Cid


WEB 1.0
TOP DOWN APPROACH

ONE WAY
COMMUNICATION

PUSH
TECHNOLOGY


WEB 1.0
TOP DOWN APPROACH


IN MANY WAYS, HIGHER ED STILL LIVES HERE

•  Out of date, old websites
•  Archaic central systems
•  “It’s that way because we’ve always done it that way.”


THEN THE BUBBLE BURST


THERE'S NEVER A COP
AROUND WHEN YOU NEED ONE.

THE OMEGA MAN


WEB 2.0
COLLABORATION, SEARCH & SOFTWARE

Web 2.0 was about
creating tools to
allow users to create
content and become
publishers.


WEB 2.0

RISE OF TOOLS LIKE RSS,
PODCASTS, BLOGS, WIKIS
and MORE.

MASHUPS USING REST &
API’s


WEB 2.0


WEB 2.0
DID THIS EVER CATCH ON IN THE CLASSROOM?


AND THEN…


IT’S PEOPLE.
SOYLENT GREEN IS PEOPLE.

SOYLENT GREEN


THE SOCIAL WEB
SHARING, PRIVACY AND INFO EVERYWHERE

The social web is a
shift from creating to
sharing and
connecting


THE SOCIAL WEB
SHARING, PRIVACY AND INFO EVERYWHERE

HOW MANY
PEOPLE’s MOMS
ARE ON
FACEBOOK?


THERE HAVE BEEN OTHERS…

•  Friendster •  Orkut (except in Brazil)
•  MySpace •  Hi5

•  BEBO •  Eons
•  The Hub
•  Dogster
•  Google (Wave, Buzz)
•  Ping


FACEBOOK HAD 845
MILLION MONTHLY
ACTIVE USERS IN
DECEMBER 2011.

60 HOURS OF VIDEO IS
UPLOADED TO
YOUTUBE EVERY
MINUTE.

WELCOME TO THE
WORLD OF
FRICTIONLESS
SHARING.

SHARE EVERYTHING WITH EVERYONE


AND THEN THERE’S DOING IT WRONG


HOW ARE WE USING SOCIAL MEDIA
IN HIGHER ED?


HOW ARE WE USING SOCIAL MEDIA
IN HIGHER ED?
In
a
literature
course
at
California
State
University—San
Marcos,
students
brought

characters
from
the
New
York
Times
bestselling
Twilight
series
to
life.

"The
popularity
of
Twilight
is
very
much
linked
to
social
media,"
says
course
lecturer

Natalie
Wilson.
"So
when
I
taught
this
course,
I
wanted
to
bring
that
into
the
classroom

and
make
students
aware
of
how
its
Internet
presence
has
fueled
its
massive
cultural

popularity."

Each
student
chose
a
character
from
the
series
to
personify
on
Twi]er,
demonstra*ng

their
knowledge
of
the
book's
wri*ng
style
in
their
tweets.
The
project
was
ini*ally

received
with
skep*cism,
Wilson
notes,
but
students
quickly
accepted
and
engaged
in

Twi]er.
Students
worked
together
to
create
campaigns,
including
one
to
rid
the
social

plaaorm
of
Bella,
one
of
the
main
characters
in
the
series.

h]p://www.usnews.com/educa*on/best-‐colleges/ar*cles/2011/05/24/5-‐unique-‐uses-‐of-‐twi]er-‐in-‐the-‐classroom?page=2


THE GAMIFICATION OF EDUCATION


GREAT VIDEO ON GAMIFICATION

h]p://www.penny-‐arcade.com/patv/episode/gamifying-‐educa*on


BADGES ARE THE NEW GRADES


WHICH WE WILL OF COURSE SHARE


“EMPLOYERS LOOK AT DEGREES BECAUSE IT’S
A QUICK WAY TO EVALUATE ALL 300 PEOPLE
WHO APPLY FOR A JOB. BUT AS SOON AS
THERE’S SOME OTHER MECHANISM THAT CAN
PLAY THAT ROLE AS WELL AS A DEGREE, THE
JIG IS UP ON THE MONOPOLY OF DEGREES.”
David Wiley, Brigham Young University professor
http://www.nytimes.com/2012/03/05/education/beyond-the-college-degree-online-educational-badges.html


WINTER IS COMING…


EVENTUALLY IT ALL BECOMES NOISE

TAKE YOUR STINKING PAWS
OFF ME, YOU DAMNED DIRTY
APE!
PLANET OF THE APES


TAKE YOUR STINKING PAWS
OFF MY DATA, YOU EVIL
CORPORATIONS
EVERYONE


FRICTIONLESS SHARING

what it really means is that you
are giving your data to
Facebook or Twitter or GOOGLE
And they are making money off
you

WHAT GOOGLE KNOWS ABOUT ME

•  All my email •  My calendar
•  Google Docs •  Contacts (Gmail & Google Voice)
•  Web Searches •  Music I listen to in Google Music
•  YouTube Views •  What maps I look at and create
•  Web stats •  What I shop for
•  What RSS feeds I read •  Ads shown on my websites
•  Sites I visit •  What I upload to YouTube
•  Google Chat


THE PROOF IS IN THE PUDDING

https://www.google.com/dashboard/b/0/


MINE THAT DATA
COMPANIES LIKE GOOGLE AND
FACEBOOK CAN CREATE A VERY
GOOD PROFILE OF WHO I AM AND
WHAT I’M INTO, SO THEY CAN SELL
ADS FOR STUFF I MIGHT CARE ABOUT

TARGETED ADS

Why do I see these ads?
I work and have an
interest in higher
education and the
Frames are my favorite
band.


YOU CAN DO IT YOURSELF

FACEBOOK LETS YOU GET
VERY SPECIFIC WITH YOU
WANT TO REACH WITH
YOUR ADS.


LET MY PEOPLE GO.

THE TEN COMMANDMENTS


WHAT HAPPENS IF YOU
WANT TO TAKE YOUR
BALL AND GO HOME?

EVERYTHING
3/27/12 I KNOW...

YOU CAN EXPORT YOUR DATA, SOMETIMES


DATA COLLECTION IS HAPPENING
ALL AROUND US. DO YOU EVEN KNOW IT?
Also
linked
to
your
Guest
ID
is
demographic

“If
you
use
a
credit
card
or
a
informa*on
like
your
age,
whether
you
are

coupon,
or
ﬁll
out
a
survey,
or
married
and
have
kids,
which
part
of
town

you
live
in,
how
long
it
takes
you
to
drive
to

mail
in
a
refund,
or
call
the
the
store,
your
es*mated
salary,
whether

you’ve
moved
recently,
what
credit
cards

customer
help
line,
or
open
an
you
carry
in
your
wallet
and
what
Web
sites

you
visit.
XXX
can
buy
data
about
your

e-‐mail
we’ve
sent
you
or
visit
ethnicity,
job
history,
the
magazines
you

our
Web
site,
we’ll
record
it
read,
if
you’ve
ever
declared
bankruptcy
or

got
divorced,
the
year
you
bought
(or
lost)

and
link
it
to
your
Guest
ID,”
your
house,
where
you
went
to
college,

what
kinds
of
topics
you
talk
about
online,

Pole
said.
“We
want
to
know
whether
you
prefer
certain
brands
of

coﬀee,
paper
towels,
cereal
or
applesauce,

everything
we
can.”
your
poli*cal
leanings,
reading
habits,

charitable
giving
and
the
number
of
cars

you
own.


WHAT EVIL COMPANY IS
THIS?
We need to start a boycott
immediately!
Call Anonymous & OCCUPY CLEVELAND


A
man
walked
into
a
Target
outside
Minneapolis
and
demanded
to
see
the

manager.
He
was
clutching
coupons
that
had
been
sent
to
his
daughter,
and

he
was
angry,
according
to
an
employee
who
par*cipated
in
the

conversa*on.

“My
daughter
got
this
in
the
mail!”
he
said.
“She’s
s*ll
in
high
school,
and

you’re
sending
her
coupons
for
baby
clothes
and
cribs?
Are
you
trying
to

encourage
her
to
get
pregnant?”

The
manager
didn’t
have
any
idea
what
the
man
was
talking
about.
He

looked
at
the
mailer.
Sure
enough,
it
was
addressed
to
the
man’s
daughter

and
contained
adver*sements
for
maternity
clothing,
nursery
furniture
and

pictures
of
smiling
infants.
The
manager
apologized
and
then
called
a
few

days
later
to
apologize
again.

On
the
phone,
though,
the
father
was
somewhat
abashed.
“I
had
a
talk
with

my
daughter,”
he
said.
“It
turns
out
there’s
been
some
ac*vi*es
in
my
house

I
haven’t
been
completely
aware
of.
She’s
due
in
August.
I
owe
you
an

apology.”

h]p://www.ny*mes.com/2012/02/19/magazine/shopping-‐habits.html?_r=1&pagewanted=all


EVEN YOUR PHONE IS SPYING ON YOU

Data
collected
by
Angry
Birds

and
sent
to
mul*ple
servers

and
ad-‐serving
companies:

Loca%on

La%tude/Longitude

Phone
ID

Username,
Password


h]p://online.wsj.com/ar*cle/SB10001424052748704694004576020083703574602.html


YOU MAY CONQUER THE LAND;
YOU MAY SLAUGHTER THE
PEOPLE. BUT THAT IS NOT THE
END. WE WILL RISE AGAIN.
BEN HUR


THE REVOLUTION IS NOW
BEING TWEETED AND
FACEBOOKED AND YOUTUBED.


THE ARAB SPRING

Nearly 9 in 10 Egyptians and Tunisians
surveyed in March 2011 said they were
using Facebook to organize protests or
spread awareness about them.

h]p://www.thena*onal.ae/news/uae-‐news/facebook-‐and-‐twi]er-‐key-‐to-‐arab-‐spring-‐uprisings-‐report


THE ARAB SPRING
GOVERNMENTS SHUT OFF THE INTERNET AND
PHONE SERVICE TO STOP THE COMMUNICATIONS.


LONDON AND MANCHESTER RIOTS 2011
POWERED BY BLACKBERRY MESSENGER

“Everyone from all sides of
London meet up at the heart of
London (central) OXFORD CIRCUS!!,
Bare SHOPS are gonna get smashed
up so come get some (free stuff!!!)”


CRISIS MAPPING
USING TECHNOLOGY TO BE PEOPLE FOR OTHERS


THE INTERNET IS FOR LONELY
PEOPLE. PEOPLE SHOULD LIVE.

CHARLTON HESTON


DON’T
FORGET
TO EMAIL
MRICHWALSKY@JCU.EDU

HTTP://HIGHEDWEBTECH.COM

@MRICHWALSKY

Everything I know about the web I learned from Charlton Heston

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Everything I know about the web I learned from Charlton Heston