The document discusses using social media and technology to promote organizations. It encourages setting up blogs, Twitter accounts, Facebook pages, YouTube videos, and custom social networks using Ning.com to connect with current and prospective students and other groups. Various social media platforms are described, including their features and how organizations have used them successfully for marketing and customer service.

1. Put The Technology To Work! Mike Richwalsky Allegheny College Meadville, PA

3. You can find me many places

8. More and more people are getting it

9. “ The social network and blogging audience is becoming more diverse in terms of age: the biggest increase in visitors during 2008 to “Member Community” Web sites globally came from the 35-49 year old age group (+11.3 million).” - Nielson Report

10. My Mom is on Twitter

11. Let’s Get Moving…

12. From Brad Ward, BlueFuego

14. Who should be blogging?

15. Students

16. Your President

17. Deans/Provost

18. Faculty

19. Admissions

20. Athletics and Coaches

21. You! (you’re kind of doing it already)

24. Twitter

25. Who here uses Twitter? Who is Twittering Right Now?

26. Your life, 140 characters at a time “ So first of all, what is Twitter? The best analogy I can think of is that it's like CB radio, but for text messaging. You basically answer the question "What are you doing right now?" at different times throughout the day, and the messages that you send have to be short -- 140 characters or less.” -Tony Hsieh, CEO Zappos http://twitter.zappos.com/start

28. The Media is Using This Stuff

29. The Media is Using This Stuff

30. Sometimes Well, Sometimes Not

31. Sometimes Well, Sometimes Not

32. Customer Service

33. Customer Service

34. What are people saying about you?

35. What are people saying about you?

36. What are people saying about you?

38. Show of hands Who is completely freaked out right now?

39. It’s ok.

40. Let’s talk Facebook.

42. Fan Pages

49. Advertising on Facebook

50. Setting up an ad

51. Targeting an ad

52. Analytics

58. Ning.com

59. Ning.com

62. Question Time