1. 24-09-2013
Social Connectedness and
Inclusion by Digital Augmentation
in Public Spaces
Sophie Brenny & Jun Hu,
Department of Industrial Design, Eindhoven University of Technology
© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
Wednesday, September 25, 13

2. Who am I ?What was the goal?
✤ Social
✤ Personal expression in a legal and publicly accepted way
✤ Humanizing the interaction of the system
✤ Feeling more included in a public space
✤ Sharing = caring
© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
Wednesday, September 25, 13

3. Research question
✤ How to design a public digital art installation with digital
augmentation to physical spaces to increase people’s feeling of
inclusion and connectedness?
© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
Wednesday, September 25, 13

4. Existing self-expression
installations
© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
http://beforeidie.cc
Wednesday, September 25, 13

5. © Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
http://www.thisiscolossal.com/2012/01/yayoi-kusama-obiliteration-room/
Wednesday, September 25, 13

6. Leave your mark
© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
Wednesday, September 25, 13

7. Explorations
© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
Wednesday, September 25, 13

8. © Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
Wednesday, September 25, 13

9. Experiments setup
✤ Where? The cafeteria of the
auditorium at the
Eindhoven University of
Technology
✤ Why? Uncommon for the
same group of people to
pass through the cafeteria
of the auditorium
✤ When? Between 11.30 AM
and 1.45PM on Tuesdays
and Fridays, not every day
in the hope of less of a
learning effect © Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
Wednesday, September 25, 13

10. Instruments used
✤ Social Connectedness Revised Scale (high internal reliability of a=0.86
- 0.89) (R.M.Lee, M. Draper, and S. Lee, )
✤ Inclusion of Community in Self
✤ Interviews
© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
Wednesday, September 25, 13

11. Participants
✤ 100 students (Bachelor, Master & PhD)
✤ Aged between 18 to 33 with a average of 22.31
✤ 61 men and 39 women
© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
Wednesday, September 25, 13

12. Data Analysis
✤ SPSS
✤ One way ANOVA
✤ Bonferroni correction applied
© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
Wednesday, September 25, 13

13. tests
✤ two control test
© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
Wednesday, September 25, 13

14. tests
✤ test A
© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
Wednesday, September 25, 13

15. ✤ test B
© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
Wednesday, September 25, 13

16. ✤ test C
© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
Wednesday, September 25, 13

17. Results : SCS-R
only black board
black board with
video feed
black board with
shape hints
© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
Wednesday, September 25, 13

18. only black board
black board with
video feed
black board with
shape hints
Results : ICS
© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
Wednesday, September 25, 13

19. Results : observations
© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
Wednesday, September 25, 13

20. Conclusions
✤ H1: When giving people a designated place to express themselves
with tools to do so, they will not do so.
✤ The beauty of the concept “Leave your mark” lies in its simplicity and
the ease for people to step in and out creating a reasonably low
threshold.
✤ Limitation of the results due to the experimental setup
✤ Interesting start to inspire future work and explorations in public
digital art installations with digital augmentation to public spaces in
cities.
© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
Wednesday, September 25, 13

21. Thank you for you attention!
© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
Wednesday, September 25, 13

22. Questions?
© Sophie Brenny and Jun Hu, Eindhoven University of Technology, Department of Industrial Design
Wednesday, September 25, 13