1. Design Qualities of Means and Meaning:
Pilot exploration and reflection on service
design for social innovation
Miaosen Gong PhD, Associate Professor
DESIS Lab, School of Design, Jiangnan University
Miaosen.gong@gmail.com

2. Pilot Experiences on Service Design for
Social Innovation
Tentative reflection on design qualities of
means and meaning

3. Pilot Experiences on Service Design for
Social Innovation
PhD studies
2005-2010
DESIS Lab
2009-2013
Teaching programs
2008-2013

4. Pilot Experiences on Service Design for
Social Innovation
PhD studies
2005-2010
EMUDE (2004-06)
CCSL (2007)
LAB course (2008)

5. EMUDE (2004-06)
CCSL (2007)
cohousing, collaborative housing, couch
surfing, circles of care, elderly mutual-help,
micro-nurseries, time banks, local
currencies, car pooling, car sharing, food
coops, farmers markets, zero-miles food,
community-supported agriculture,
neighbourhood care, street festivals,
community gardens, community-based
tourism, social enterprises, co-working, fair
trade organisations, social incubators

6. Pilot Experiences on Service Design for
Social Innovation
DESIS Lab
2009-2013
International DESIS initals
DESIS-China (2009-now)
DESIS symposium (since 2010)
DESIS workshop (since 2008)
Funded research projects

7. DESIS-China (A Regional Cluster)
A DESIS PROGRAMME BY NETWORKING DESIGN SCHOOLS IN CHINA
Tsing Hua U, Beijing
GAFA,Guangzhou
Tongji U, Shanghai
Jiangnan U, Wuxi
PolyU, Hong Kong
Hunan U, Changsha

8. 2010, Design for Social Innovation and Sustainability
2011, Transformation Design for Public
2012, Service Design & Social Innovation
2013, The Chinese View of Sustainable Qualities
Annual DESIS symposium(Since 2010)

9. CCSL_HK
An Applied Research on
Creative Communities for
Sustainable Lifestyle in
Hong Kong

10. Donation of wisdom
Relief of poverty based on the growth of the
local young teachers.
http://blog.sina.com.cn/yangguangbuluoase
扎溪卡草原 Zhaxika Grassland
阳光部落公益项目组
Sunshine Public Welfare Project Group

11. Pilot Experiences on Service Design for
Social Innovation
Teaching programs
2008-2013
DESIS workshop (since 2008)
PSSD-postgraduate (since 2010)
Service Design-undergraduate (since 2011)
Summer school (since 2013)
International summer school (since 2014)

14. They are keen to
express their
points of view.
They want to be
heard.
Thursday, July 4, 13

17. Community
House
Sports Center
Home Home
Building
Open Space
Material Flow
Information
Flow
Value
Flow
*
*
*
*
*
ACT OUT!
REWARD
ASK OTHER
VOLUNTEERS TELL THE VOLUNTEERS
TO ENCOURAGE OTHERS
NURTURING
COMMUNITY
LEADERSHIP
LET THE COMMUNITY
OPERATE INDEPENDTLY
create
motivation
within the
community
the training should be
capable of being a sort of
entertainment itself and
allows for interactivity
between the elderly
people
magic tricks
kids's game
story telling
etc...
SICK CHILDREN
classify the sick children and
make sure the health condition
of the child is under control and
suitable for the target elderly
people to look after
describe their child's likes
and dislikes as well as
psychological conditions
EASY
TASK
ASK FOR
VOLUNTEER
GIVE A TRAINING
WORKSHOP
SEND TO
COMMUNITY
Task
Flow
APPROVED & RATED
BY SERVICE MANAGER
PARENTS APPLY
FOR THE SERVICE
...
Hospital
Thursday, July 4, 13

20. Tentative reflection on design qualities of
means and meaning