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Engage your audience Eduweb14

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Matt Hames
Matt Hames

This is the presentation from #eduweb14

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Office of Communications Engage Disagree, ask, comment, heckle: @mhames linkedin.com/in/matthames Join the Conversation: #eduweb14
#thisiswhereIwork About me
#InAllSeasons I am not the social media guy
Office of Communications We like the number 13 at Colgate #AlumniSubmitted13
Office of Communications Alumni like the number 13 #TheyReallyLike13
Office of Communications On 12/13/13, Colgate raised $5.1 million from almost 6,000 individual donors.
Office of Communications 13 reasons why it happened
#1: look to the stars
Colgate.edu Facebook LinkedIn Twitter YouTube Delicious Google+ Livestream Pinterest Flickr #PlusTheNextShinyThing
Colgate.edu Facebook LinkedIn Twitter YouTube Delicious Google+ Livestream Pinterest Flickr
Office of Communications Platform Fans % alumni Monthly Reach Facebook 15,013 40% 160.7K Twitter 12,700 6% 263.9K Linkedin University page 22,406 89% 50.9K LinkedIn alumni group 7,327 98% ?? Google+ 1,339 9% 6.2K (+ SERP) YouTube 1,118 ? 12.3K Pinterest 544 ? 20.1K The vanity metrics
The metrics Don’t want to make these public.
Office of Communications #2: draw funnels
Office of Communications Students website Admissions funnel Alumni engagement Socialmedia News calendar Printmaterials Emailoutreach Cool marketing to prospective students Cool marketing to alumni #mulletmarketing
Office of Communications And maybe none of something. #3: fight for one of everything
Office of Communications
Office of Communications
Office of Communications #Lotsofhittingthings #4: Plan for a behavior
Office of Communications #5: don’t create
Office of Communications #6: assume people don’t care
Office of Communications #7: engage internally
Office of Communications #RaderinNYC
Office of Communications #8: love your data
Office of Communications #9: embrace the nudge
Office of Communications This is a nudge
Office of Communications #10: Train your audience
Office of Communications
Office of Communications
Office of Communications #11: invent digital events
Office of Communications Colgate Day
Office of Communications Colgate Day is a made up digital event.
Office of Communications We set our sites higher
Office of Communications #12: give up your channels
Office of Communications We made the first goal by around 11:13am
Office of Communications
Office of Communications
Office of Communications
Office of Communications
Office of Communications
Office of Communications
Office of Communications
Office of Communications #BetterOffDeadSkiSlope
Office of Communications #Engagement=fans
Office of Communications #TheGoodOldDays
Office of Communications #Haditupat2pm
Office of Communications #StillWatching
Office of Communications
Office of Communications
Office of Communications #13: Experiment.
Office of Communications
Office of Communications
Office of Communications 85K engaged
Office of Communications #PhotosbyAndyDaddio Questions ? @mhames linkedin.com/in/matthames Rate my presentation: www.eduwebspeakersurvey.com (mobile, tablet or laptop)

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