The waves of change brought on by technology are unceasing. From ancient kings to titans of industry, every day builders and thinkers are fighting and navigating the very notion of the innovators dilemma. The same holds true for generations. For every generation has had its technology that drove imagination, inspiration and communication. In the 40s and 50s it was radio. The 60s were about TV. The 80s brought the PC, the 90s the web and the last decade was dominated by mobile. And today? Today is about Apps. And apps are fundamentally changing the way we live our lives and as a result the way businesses, particularly those who build software consider this latest technology wave. This discussion is a look inside one of those companies, who is at this very moment in time are harnessing the power of this particular wave. Join us for a look into Windows 8, a survey of Generation App and a few stories about the dilemmas of kings.
Co-presented with Grad Conn, US M&O CMO Lead at Microsoft
3. Have you heard of King Canute?
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4. He ruled in a time that
He was real.
He ruled in the 12th century
He was a man of faith, yet his people believed he
was a deity
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5. Yet, in his heart he knew…
Wealth
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Kingdom
46. Copernicus
First astronomer to formulate
a scientifically-based
heliocentric cosmology that
displaced the Earth from the
center of the universe – the
defining epiphany that began
the Scientific Revolution.
Legend has it that the first
printed copy of
De revolutionibus was placed
in Copernicus’ hands on the
very day he died, allowing him
to take farewell of his opus vitae
(life’s work).
47. COPERNICAN SHIFT:
The act of understanding how a
system actually operates, versus
how it superficially appears to
operate.”
Me
69. “I think, in general, people don’t
buy products, they buy stories”
Ty Montague, former creative director BBH and Wieden + Kennedy; chief creative
officer at JWT North America and now founder of start-up shop Co:..
74. “The average American is exposed
to 3,000 ad message a day.”
Seth Godin, marketing guru
76. “Americans consume 200 billion
hours of TV a year; someone born
in 1960 has already watched
50,000 hours of TV.”
Clay Shirky, Cognitive Surplus: Creativity and Generosity in a Connected
Age
78. “All of use have our own personal
narrative, the story of me.”
Ty Montague, former creative director BBH and Wieden + Kennedy; chief creative
officer at JWT North America and now founder of start-up shop Co:..
80. “We tell the story of me through all
the choices we make in our life;
the person we choose, the
schools we go to, as well as the
products we buy. The car, the
house, the clothes – all these
things advance the narrative of
me.”
Ty Montague, former creative director BBH and Wieden + Kennedy; chief creative
81. “Americans spend
more money on
garbage bags – on
throwing shit away –
than 90 other countries
on Earth spend on
everything.”
“Consider: the
relatively young
storage industry is
worth $17 billion, more
than the movie
industry.”
82. Modern
Storytelling
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83. “If you don’t have a clearly defined
story, people don’t know what to
do with you, how to use your
brand to advance their personal
narrative.”
Ty Montague, former creative director BBH and Wieden + Kennedy; chief creative
officer at JWT North America and now founder of start-up shop Co:..
92. “In the era of consumer control,
consumers aren’t just consumers.
They’re producers, they’re critics,
they’re creatives. They are “the
people formerly known as the
audience”. This is the essential
shift that resulted from the digital
revolution.”
Clay Shirky, Cognitive Surplus: Creativity and Generosity in a Connected
Age