Fundraising is a bona fide revenue stream that can be planned for and leveraged. The nonprofit sector has an opportunities to maximize all revenue earned by implementing a professional development program that adheres to the ethics and standards of the Association of Fundraising Professionals (AFP)

1. 2014 Annual Meeting
WELCOME

2. Annual Meeting Presentation
Building A Culture of
Philanthropy
Michele R. Berard, MBA, CFRE
@micheleberard
@afprichapter

3. What is philanthropy?
A voluntary action for the public
good, including voluntary service,
voluntary association, and
voluntary giving.
Source: Rosso:Achieving Excellence in Fundraising

4. “Fundraising is an art…”

5. “Fundraising is an art…”

6. Fundraising...
…is a science
“…based on a body of knowledge”
Simone Joyaux,ACFRE
YOU are the expert!

7. What is the biggest threat to
your organization?

8. Three ways nonprofits make money:
•Earn it
•Borrow it
•Raise it
Bill Littlejohn
President/CEO
Sharp Healthcare Foundation
San Diego California

9. The Concept of Leverage…
Donations = Investments
A coordinated philanthropy program aligns
donor interests with the funding needs of an
organization.
INSPIRE Campaign – Sharp Healthcare
Donor Interests =Voluntary

10. Underdeveloped:
A National Study of Challenges
Facing Nonprofit Fundraising
http://www.compasspoint.org/underdeveloped

11. Criteria for A Culture of Philanthropy
1. Most people in the organization act
as ambassadors and engage in
relationship building.
Source: www.compasspoint.org/underdeveloped

12. Criteria for A Culture of Philanthropy
2. Everyone promotes philanthropy
and can articulate a case for giving.
Source: www.compasspoint.org/underdeveloped

13. Criteria for A Culture of Philanthropy
3. Fund development is viewed and
valued as a mission-aligned program
of the organization.
Source: www.compasspoint.org/underdeveloped

14. Criteria for A Culture of Philanthropy
4. Organizational systems are
established to support donors.
Question: How many of you post the
Donor Bill of Rights on your website?
Source: www.compasspoint.org/underdeveloped

15. Criteria for A Culture of Philanthropy
5. The executive director (or CEO) is
committed and personally involved
in the fundraising.
Source: www.compasspoint.org/underdeveloped

16. 5. The executive director (or CEO) is committed and personally
involved in the fundraising.
Source: www.compasspoint.org/underdeveloped
4. Organizational systems are established to support donors.
3. Fund development is viewed and valued as a mission-aligned
program of the organization.
2. Everyone promotes philanthropy and can articulate a case for giving.
1. Most people in the organization act as ambassadors and engage in
relationship building.
RECAP:

17. You can start anywhere…
Establish a Culture of Philanthropy

18. You can start anywhere…
…it starts with YOU
Establish a Culture of Philanthropy

19. w w w. A F P R I . o r g
@ a f p r i c h ap t e r