While many agents are adversarial to the aggregation sites, many top producers are taming them as part of their client engagement plan. The aggregators are here to stay and so are agents, so how do we learn to co-exist and how can the agent take the upper-hand? This workshop is designed to help agents understand what benefits lay waiting for them in Realtor.com, Trulia and Zillow. This interactive workshop covers understand the allure of the consumer and client-conversion, hidden site tools and how to see the aggregators as the modern day partner in connecting with ready, willing and able clients

1. TheAgentTrainer.com | @MattRathbun
Wrestling
Aggregators
Matthew Rathbun
ABR, ABRM, AHWD, CDPE, CRB, CRS, ePRO, GREEN, GRI, SFR, SRS

2. Big, Bad Aggregators
HOw We’ll Roll
Consumer Behavior
Conversion at First Site
Incubation

4. Zillow
Realtor
Trulia
The Big Three

5. Neither of
us are
going
anywhere
soon.
Don’t Fear
The
Aggregator

6. Aggregators
are not the
adversary

7. Why Do They Exist?

8. Why The Buyer Likes The
•Data direct to consumer
!
•Challenge the status quo
!
•Entertainment
!
•Nothing in return
•Transparency
!
•Value Satisfaction
!
•Market Security
Aggregators

9. Aggregators offer an
experience
They
Embrace
Lifestyle

10. Consumers
Like
Data(and so should we)

11. 96%of homebuyers use the
internet as part of the search
process
49%
of homebuyers
found the home they
bought online
64%searched on
mobile
device
76%drove by home they
found online as the
first step46%online inquires
actually buy

12. 12weeks of active searching
online before buying
3weeks of active searching
before contacting agent
51weeks from first online inquiry until becoming
serious about looking for a home

13. of buyers
use a
REALTOR®
90%

14. Embrace
the Client’s
Search
Experience

15. Introduce
Them To Your
Better
Experience

16. You have something that
the Aggregators don’t
have...
Hyper-Local Content!

17. The Experience You offer
has to be better than the
one they’ve had...

18. Let’s
Crack
The Big
Three...

19. Zillow

20. •Create/Update Profile
•Free Webinar's
•Wordpress Plugins
•Local Market Data
•Mortgage Information
•Facebook Apps
•Website Badges
•Market Data for your Site
Zillow.com/Agents
MatthewRathbun.com/local/fredericksburg/va/ MatthewRathbun.com/mortgage

21. Zillow
Profiles and
Reviews
(Think “SEO”)

22. Claim and
Enhance
Your Listings!

23. Realtor

24. •Realtor.com Profile
•Mobile Search Tools
•Business Plan
•Facebook Apps
•Market Assessments
•Social Profile Connections
•eNewsletter Content
•Listing Presentation
marketing.realtor.com/engage/

26. Trulia

27. Create and Update Your Profile

28. www.Trulia.com/Voices

29. 1st
Steps

30. Leads
Web Calls
Newsletters
Cards
Networking
Social
The Plan

31. Spend time as a buyer
5 Essential Steps
Create/update profile
Claim/enhance listings
Create hyperlocal website
Create incubation plan

32. Incubation
•Long Term
•Meaningful
•Routine Delivery
•Various Approaches

33. 138 Years Old...
...and It Still Works

34. CRMS Are A Must-Have

35. HouseLogic.com

36. NARRPR.com

37. Show Your App A Little

38. Create Your Plan
And Then Work
Your Plan

39. Facebook.com/mattrathbun
@mattrathbun
matthew@realtor.com
www.TheAgentTrainer.com
YouTube.com/MattRathbun1