1. Engage | Convert
Coldwell Banker Elite

2. Expectations

3. NAR
Profile of
Buyers
and
Sellers

4. THE WHY OF TECHNOLOGY
2%1% 38%
5% 1%
6%
Internet (38%)
Realtor (33%)
Yard Sign (14%)
Home Builder (6%) 14%
Friend/Relative (5%)
Knew Seller (2%)
Flyer/House Book (1%)
Print Media (.87%)
33%
Source: 2009 NAR Profile of Buyer and Sellers

5. Online Consumer Response Expectations
0 8 15 23 30
Over 1 Business Day
Within 1 Business Day 16
Same Day
19
Within 4 Hours
15
Within 2 Days 3
Within 1 Day 2
Within 30 Minutes
Instantly 20
25

6. WHAT DID THEY FIND IMPORTANT?
100
75
50
25
0
Agent Info (3%)
Company (5%)
Area Information (21%)
Homes For Sale (84%)

7. HOW ABOUT THE FOLLOW THRU?
• 45% of Leads will turn into a sale for someone
• Only 10% will become a sale in 90 Days
• 22-25% will convert to a sale in 180 days
• The average on-line buyer needs to be
incubated for six months to a year.
• The older the Lead the less competition.

8. Who
is
On-­‐Line?
• NAR Statistics (2009) On-Line Consumers
• 34% are between 25-34 years of age
• 65% are Married
• 17% are Single Females
• 8% are Single Males
• Median income is $70,700 per year

9. IT’S A
FUNDAMENTAL
SHIFT IN THE WAY
WE COMMUNICATE.

10. Marketing is a conversation

11. Do other
Realtors
make you
money?

12. Facebook Demographics
• 170% Growth in 35-45 year olds in past year
• Average age of a user is 32
• Majority are College Graduates
• Largest increase of users are those over 55 in the past
year
• 500 million active users
• Average users have 130 friends
• 250 million users login DAILY
• Over 700 Billion minutes spent on FB Monthly
• Source: http://www.facebook.com/press/info.php?statistics

13. BECAUSE SOCIAL MEDIA IS DEMOCRATIZING
COMMUNICATIONS. BIG TIME.
Is It Trusted?
“
Technology is shifting the power away
from the editors, the publishers,
the establishment, the media elite.
Now it’s the people who are in control.”
Rupert Murdoch, Global Media Entrepreneur

14. The
Megaphone
has been
turned around.

15. Lifestyle
Marketing

16. Pushing versus Pulling

17. INCUBATION

18. Texting
•73% of American’s Text
•31% Prefer Text to Talk
•72% Prefer to be
responded to the way
they initiated contact
source: 2011 PEW Americans and Text Messaging Report

19. www.TxtAnytime.com

20. Groupme.com

23. .com

24. HappyGrasshopper.com

25. .com

26. NARRPR.com

27. RBIntel.com

28. FRA-YES.org

29. MRIS eMail+

30. Client Tracking Form
EliteScoop.com/iteam

31. Consumer Focus Budget Sheet
EliteScoop.com/iteam

32. A Word On Agency...

33. •Prerequisites
•Compensation
•Referral Fees
•Use of LeadRouter
•Response Times
•Dispositions
•Mortgage Referral
•Confidentiality
•Availability

34. www.EliteScoop.com/iteam
Questions?