SlideShare ist ein Scribd-Unternehmen logo
1 von 34
Downloaden Sie, um offline zu lesen
A Presentation on

R ESEARCH REPORT ON
“C ONSUMER P ERCEPTION TOWARDS
BAJAJ T WO W HEELERS ”
Sub. - CB

Prepared by :-

Mehul Rasadiya
Enrolment No.:-

127220592042
Submitted to :-

K.K. Parekh Institute of Management Studies
(Amreli)
I NTRODUCTION


This research report totally based on consumer perception
towards the BAJAJ two wheelers.



BAJAJ is very popular brand in two wheelers segment.



Researcher want to find out actual perception of consumer
towards the BAJAJ two wheelers so that researcher conduct
this research report.
C OMPANY P ROFILE
Basic information

Bajaj Auto Ltd.
ROC registration number

Nov-56

Incorporation year

1945

Ownership

Bajaj Group

Main activity

Motorcycles

Subsidiaries

Bajaj Allianz General
Insurance Co. Ltd.

-

-

Bajaj
Allianz
Insurance Co. Ltd.

Life

Bajaj Auto Holdings Ltd.
F OUNDERS P ROFILE
Boards of directors / key personnel

V P Bajaj
Vikas Bajaj
Gopal K Grover
S P Bajaj
Subash Bajaj
Raj Krishnan
Geetika
Ekta Bajaj
K K khetapal
Rahul bajaj
Madhur bajaj
Rajeev Bajaj
Sanjiv bajaj

CH &MD
Jt.MD
Director
Director
Director
Director
secretary
Director
Manager(Accounts)
CH
Vice CH
MD
Exec. Director
E CO -F RIENDLY



BAJAJ is committed to protecting the
environment. The company’s manufacturing
facilities at pune have state of the art facilities
and air pollution control measures.
C ONSUMER B EHAVIOR
Consumer behavior refers to all psychological, social
and physical behavior of all potential behavior of all
potential consumers as they become aware of,
evaluate, purchase, consume and tell others about
products and services.
P ERCEPTION
“Perception can be defined as the process of
selection ,organization and interpretation of
stimuli into a meaningful and coherent picture of
the world .”
Research

Methodology
S TATEMENT OF THE PROBLEM
Find the consumers perception towards
BAJAJ vehicles.
O BJECTIVES OF THE S TUDY


To determine the consumers perception towards BAJAJ
vehicles.



To know the respondents problems towards BAJAJ vehicles.



To suggest solution to those problem.



To understand their reaction of the respondents towards
BAJAJ vehicles in terms of awareness, perception & level of
satisfaction.



To find out the level of dis-satisfaction.
S AMPLE F RAME


Sample size: 30



Method

: Non Random Sampling (Convince Sampling)



Unit

: Various areas of Amreli which as follow

Area

Respondents

Bansidhar Society

5

Sahajanand Society

7

Brahman Society

4

Om nagar

6

Jalaram nagar

8

Total

30
L IMITATIONS OF THE STUDY



The study has been conducted only in Amreli



A conclusion is based on assumption.



The time selected for the study was short otherwise a
more in depth study could have been made.
R ESEARCH I NSTRUMENT
DATA
Interpretation
1

No. of respondents according to sex

Sex

No of respondents Percentage

Male

22

73%

Female

8

27%

Total

30

100%

Sex
Male

Female

27%

73%
2

Number of respondents and their percentages
According to age group

Sl. No Age Group

No. Of Respondents Percentage

1
2
3
4
5
Total

10
9
6
3
2
30

18-25
25-30
30-35
35-40
40 & above

33%
30%
20%
10%
7%
100%
3

Table showing no of respondents according
occupation

Sl. No

Occupation

1
4
5
6
Total

Businessman
Student
Employed
Housewife

No
of
respondents
5
10
11
4
30

Percentage

17%
33%
37%
13%
100%
4
Sl. No
1
2
3
4
Total

Occupation
Below
rs.
1,00,000
Rs. 1,00,000
Rs.
1,50,000
Rs. 1,50,000
- Rs.2,00,000
Rs.2,00,000
and above

No. of Respondents According to income
No. of Respondents

percentage

3

10%

6

20%

5

17%

16

53%

30

100%

Income
Below 100000

100000-150000

150000-200000

10%
20%
53%

17%

200000 & Above
5
Awareness
1
2
Total

No. of Respondents who are aware of
Bajaj vehicle
No. of Respondents
30
0
30

Percentage
100
0
100
Ownership of various BAJAJ vehicles by the
respondents

6
Sl. No
1
2
3
4
5
6
Total

Vehicles
Kristal
Pulsar
Ct 100
Discover
Platina
Others

No. of Respondents
9
4
2
11
4
0
30

Percentage
30%
13%
07%
37%
13%
0%
100%
7
Sl no.
1
2
3
4
5
Total

Color
Red
Black
White
Blue
Other

Preference of colors by respondents
Of The Respondents
6
8
3
9
4
30

Percentage
20%
27%
10%
30%
13%
100%

Color
Red

Black

White

13%

Blue

Others

20%

30%
27%
10%
8
Sl no. problem

1
2
3
4
Total

Frequently
Often
Very rare
Never

How often respondents face problem with
BAJAJ vehicles
Of
Respondents
4
15
11
0
30

The Percentage

13%
50%
37%
0%
100%
9
Sl no.
1
2
3
4
Total

Opinion of respondents towards
after sales services

Of
The
percentage
Respondents
Excellent
4
13%
Good
9
30%
Satisfactory
10
33%
Not Satisfactory 7
24%
30
100%
Opinion

After Sales Service
Excellent

24%

Good

Satisfactory

Not Satisfy

13%

30%

33%
10
Si
no.
1
2
3
4
Total

Mileage

20 -35 km/hr
35 -45 km/hr
45 – 60 km/hr
60 & above

Expectation of mileage by customers
Of
The
Respondents
0
5
11
14
30

Percenta
ge
0%
17%
37%
46%
100%
11
Awareness

Yes
No
Can’t say
Total

Eco-friendliness
No.
Respondents
20
7
3
30

of

Percentage

66
24
10
100

Eco-Friendliness
Yes

No

Can't say

10%

24%
66%
12
Sl. No
1
2
3
4
Total

Price
Reasonable
Expensive
Highly exp
Can’t say

Perception of the respondents about the
price of BAJAJ
Of The Respondents
16
4
1
9
100

Percentage
53%
13%
04%
30%
100%
13
Sl no.
1
2
3
4
5
6
7
Total

Vehicles
Need
Self esteem
Advertisement
Style
Brand name
Availability
Other

The factors that affect consumers
purchase decision
Of The Respondents
16
0
6
5
2
1
0
30

Percentage
53%
0%
20%
17%
7%
3%
0%
100%
14

Opinions of customers regarding quality

Sl no.

Opinion

Of The Respondents

1
2
3
4
Total

Excellent
Good
Satisfaction
Not Satisfaction

3
10
14
3
30

Percenta
ge
10
33
47
10
100
15

Satisfaction levels of consumers towards
BAJAJ vehicle.

Sl no.

Opinion

Of The Respondents

1
2
3
4
Total

Highly Satisfied
Satisfied
Dissatisfied
Highly Dissatisfied

7
20
3
0
30

Percentag
e
24%
66%
10%
0%
100%
F INDINGS


Majority of the respondents are interested to purchase BAJAJ
bikes and are in the group of 18-25 so it’s best segment BAJAJ.



Most of the respondents belong to the male category.



Employed persons & Student are the main consumers of the
BAJAJ bikes.



Most of the respondents belong to Rs.2, 00,000 and above
income group.



Most of the respondents are aware of BAJAJ bikes are ecofriendly.



Highest respondents expects 60 and above mileage.
F INDINGS


Major of the respondents think that prices of BAJAJ bikes are
reasonable.



It is seen that majority of the respondents buy BAJAJ bikes
for need.



It is observed that most of the respondent are satisfied with
the bikes
R ECOMMENDATIONS


More stylish with attractive features.



Different models BAJAJ bikes can be introduced, with better
comfort, speed and power.



diverse advertisement in order to reach the right people at
right time.



BAJAJ vehicles should be made cheaper without Compromising
with the quality,



More bikes should be introduced having more mileage capacity
like other brands of bike such as TVS, Hero, Honda etc.
C ONCLUSION
Research report on Consumer perception towards BAJAJ two wheelers

Weitere ähnliche Inhalte

Was ist angesagt?

A study on consumer behaviour towards bajaj pulsar 150 cc in hassan city
A study on consumer behaviour towards bajaj pulsar 150 cc in hassan cityA study on consumer behaviour towards bajaj pulsar 150 cc in hassan city
A study on consumer behaviour towards bajaj pulsar 150 cc in hassan cityProjects Kart
 
customer perception towards bike in surat city
customer perception towards bike in surat citycustomer perception towards bike in surat city
customer perception towards bike in surat cityRishi Patel
 
Bajaj project final
Bajaj project finalBajaj project final
Bajaj project finalShiv Kumar
 
List of mba project topics reports
List of  mba project topics  reportsList of  mba project topics  reports
List of mba project topics reportsBabasab Patil
 
A Study on Consumer Perception about Amul Ice Cream
A Study on Consumer Perception about Amul Ice CreamA Study on Consumer Perception about Amul Ice Cream
A Study on Consumer Perception about Amul Ice CreamAslam Khan
 
A study on brand awarness of cbr 250 r in jsp honda pvt.ltd
A study on brand awarness of cbr 250 r in jsp honda pvt.ltdA study on brand awarness of cbr 250 r in jsp honda pvt.ltd
A study on brand awarness of cbr 250 r in jsp honda pvt.ltdPrasath Panneer
 
Introduction of bajaj auto ltd
Introduction of bajaj auto ltdIntroduction of bajaj auto ltd
Introduction of bajaj auto ltdDeepak Chaurasia
 
A STUDY ON CONSUMER SATISFICATION ON TVS BIKES
A STUDY ON CONSUMER SATISFICATION ON TVS BIKESA STUDY ON CONSUMER SATISFICATION ON TVS BIKES
A STUDY ON CONSUMER SATISFICATION ON TVS BIKESSelvasethusiddarthG
 
Final report on Consumer Buying Behavior and Factors Affecting their Buying B...
Final report on Consumer Buying Behavior and Factors Affecting their Buying B...Final report on Consumer Buying Behavior and Factors Affecting their Buying B...
Final report on Consumer Buying Behavior and Factors Affecting their Buying B...Pran Mahato
 
A study on customer preferebce and satisfaction towards bajaj bikes
A study on customer preferebce and satisfaction towards bajaj bikesA study on customer preferebce and satisfaction towards bajaj bikes
A study on customer preferebce and satisfaction towards bajaj bikesAjay Savaliya
 
Comparative study of shopping behavior (attitude) towards local versus foreig...
Comparative study of shopping behavior (attitude) towards local versus foreig...Comparative study of shopping behavior (attitude) towards local versus foreig...
Comparative study of shopping behavior (attitude) towards local versus foreig...Sheryl Mehra
 
Bajaj Auto Presentation
Bajaj Auto Presentation Bajaj Auto Presentation
Bajaj Auto Presentation Ayush Parekh
 
Comparitive study on consumer buying behaviour of hero honda and pulsar
Comparitive study on consumer buying behaviour of hero honda and pulsarComparitive study on consumer buying behaviour of hero honda and pulsar
Comparitive study on consumer buying behaviour of hero honda and pulsarProjects Kart
 
Evaluating the performance of private sector banks eagle model
Evaluating the performance of private sector banks  eagle modelEvaluating the performance of private sector banks  eagle model
Evaluating the performance of private sector banks eagle modelSt Francis Institute Of Management
 
study-on-customer-satisfaction-towards-bajaj-pulsar-with-special-reference-to...
study-on-customer-satisfaction-towards-bajaj-pulsar-with-special-reference-to...study-on-customer-satisfaction-towards-bajaj-pulsar-with-special-reference-to...
study-on-customer-satisfaction-towards-bajaj-pulsar-with-special-reference-to...Hemanath Gb
 
Customer satisfaction level & service analysis bajaj aoutomobile project repo...
Customer satisfaction level & service analysis bajaj aoutomobile project repo...Customer satisfaction level & service analysis bajaj aoutomobile project repo...
Customer satisfaction level & service analysis bajaj aoutomobile project repo...Babasab Patil
 

Was ist angesagt? (20)

Bajaj
BajajBajaj
Bajaj
 
Bajaj contents
Bajaj contentsBajaj contents
Bajaj contents
 
A study on consumer behaviour towards bajaj pulsar 150 cc in hassan city
A study on consumer behaviour towards bajaj pulsar 150 cc in hassan cityA study on consumer behaviour towards bajaj pulsar 150 cc in hassan city
A study on consumer behaviour towards bajaj pulsar 150 cc in hassan city
 
customer perception towards bike in surat city
customer perception towards bike in surat citycustomer perception towards bike in surat city
customer perception towards bike in surat city
 
Bajaj project final
Bajaj project finalBajaj project final
Bajaj project final
 
List of mba project topics reports
List of  mba project topics  reportsList of  mba project topics  reports
List of mba project topics reports
 
A Study on Consumer Perception about Amul Ice Cream
A Study on Consumer Perception about Amul Ice CreamA Study on Consumer Perception about Amul Ice Cream
A Study on Consumer Perception about Amul Ice Cream
 
A study on brand awarness of cbr 250 r in jsp honda pvt.ltd
A study on brand awarness of cbr 250 r in jsp honda pvt.ltdA study on brand awarness of cbr 250 r in jsp honda pvt.ltd
A study on brand awarness of cbr 250 r in jsp honda pvt.ltd
 
Introduction of bajaj auto ltd
Introduction of bajaj auto ltdIntroduction of bajaj auto ltd
Introduction of bajaj auto ltd
 
A STUDY ON CONSUMER SATISFICATION ON TVS BIKES
A STUDY ON CONSUMER SATISFICATION ON TVS BIKESA STUDY ON CONSUMER SATISFICATION ON TVS BIKES
A STUDY ON CONSUMER SATISFICATION ON TVS BIKES
 
Final report on Consumer Buying Behavior and Factors Affecting their Buying B...
Final report on Consumer Buying Behavior and Factors Affecting their Buying B...Final report on Consumer Buying Behavior and Factors Affecting their Buying B...
Final report on Consumer Buying Behavior and Factors Affecting their Buying B...
 
Amul HORECA
Amul HORECAAmul HORECA
Amul HORECA
 
A study on customer preferebce and satisfaction towards bajaj bikes
A study on customer preferebce and satisfaction towards bajaj bikesA study on customer preferebce and satisfaction towards bajaj bikes
A study on customer preferebce and satisfaction towards bajaj bikes
 
Comparative study of shopping behavior (attitude) towards local versus foreig...
Comparative study of shopping behavior (attitude) towards local versus foreig...Comparative study of shopping behavior (attitude) towards local versus foreig...
Comparative study of shopping behavior (attitude) towards local versus foreig...
 
Bajaj Auto Presentation
Bajaj Auto Presentation Bajaj Auto Presentation
Bajaj Auto Presentation
 
Comparitive study on consumer buying behaviour of hero honda and pulsar
Comparitive study on consumer buying behaviour of hero honda and pulsarComparitive study on consumer buying behaviour of hero honda and pulsar
Comparitive study on consumer buying behaviour of hero honda and pulsar
 
Evaluating the performance of private sector banks eagle model
Evaluating the performance of private sector banks  eagle modelEvaluating the performance of private sector banks  eagle model
Evaluating the performance of private sector banks eagle model
 
Project Report
Project ReportProject Report
Project Report
 
study-on-customer-satisfaction-towards-bajaj-pulsar-with-special-reference-to...
study-on-customer-satisfaction-towards-bajaj-pulsar-with-special-reference-to...study-on-customer-satisfaction-towards-bajaj-pulsar-with-special-reference-to...
study-on-customer-satisfaction-towards-bajaj-pulsar-with-special-reference-to...
 
Customer satisfaction level & service analysis bajaj aoutomobile project repo...
Customer satisfaction level & service analysis bajaj aoutomobile project repo...Customer satisfaction level & service analysis bajaj aoutomobile project repo...
Customer satisfaction level & service analysis bajaj aoutomobile project repo...
 

Ähnlich wie Research report on Consumer perception towards BAJAJ two wheelers

Management research project Maruti Suzuki
Management research project Maruti SuzukiManagement research project Maruti Suzuki
Management research project Maruti SuzukiPramod Patil
 
MarketResearch_ProjectReport
MarketResearch_ProjectReportMarketResearch_ProjectReport
MarketResearch_ProjectReportRitvik Sahai
 
Auto Mobile Car Leasing
Auto Mobile Car LeasingAuto Mobile Car Leasing
Auto Mobile Car LeasingMHA08
 
Effect of Print media advertising towards Car Buying Behavior among customers...
Effect of Print media advertising towards Car Buying Behavior among customers...Effect of Print media advertising towards Car Buying Behavior among customers...
Effect of Print media advertising towards Car Buying Behavior among customers...PugalendhiR
 
Jk tyre by rahul gupta
Jk tyre by rahul guptaJk tyre by rahul gupta
Jk tyre by rahul guptaRahul Gupta
 
For this project we have conducted a survey on Drivingand Ol
For this project we have conducted a survey on Drivingand OlFor this project we have conducted a survey on Drivingand Ol
For this project we have conducted a survey on Drivingand OlShainaBoling829
 
SHIVANAND Presentation1 PPT-1.pptx
SHIVANAND Presentation1 PPT-1.pptxSHIVANAND Presentation1 PPT-1.pptx
SHIVANAND Presentation1 PPT-1.pptxAdityaDeshmukh649003
 
segmentation & indian automobile industry
segmentation & indian automobile industrysegmentation & indian automobile industry
segmentation & indian automobile industrySanjay Verma
 
Brand Personality of Cars
Brand Personality of CarsBrand Personality of Cars
Brand Personality of Carsamitmech_bce
 
final project presentation
final project presentationfinal project presentation
final project presentationV J Kumar Chary
 
A study on customer preferebce and satisfaction towards bajaj bikes
A study on customer preferebce and satisfaction towards bajaj bikesA study on customer preferebce and satisfaction towards bajaj bikes
A study on customer preferebce and satisfaction towards bajaj bikesAjay Savaliya
 
Drivingthroughconsumersmind 140212023128-phpapp01
Drivingthroughconsumersmind 140212023128-phpapp01Drivingthroughconsumersmind 140212023128-phpapp01
Drivingthroughconsumersmind 140212023128-phpapp01Amit Srivastava
 
Deloitte Report : Driving through the consumer’s mind – Considerations for Ca...
Deloitte Report : Driving through the consumer’s mind – Considerations for Ca...Deloitte Report : Driving through the consumer’s mind – Considerations for Ca...
Deloitte Report : Driving through the consumer’s mind – Considerations for Ca...Vikrant Mudaliar
 

Ähnlich wie Research report on Consumer perception towards BAJAJ two wheelers (20)

Management research project Maruti Suzuki
Management research project Maruti SuzukiManagement research project Maruti Suzuki
Management research project Maruti Suzuki
 
108030592003
108030592003108030592003
108030592003
 
Siddharth ppt of united motors
Siddharth ppt of united motorsSiddharth ppt of united motors
Siddharth ppt of united motors
 
MarketResearch_ProjectReport
MarketResearch_ProjectReportMarketResearch_ProjectReport
MarketResearch_ProjectReport
 
MBA PROJECT
MBA PROJECTMBA PROJECT
MBA PROJECT
 
Auto Mobile Car Leasing
Auto Mobile Car LeasingAuto Mobile Car Leasing
Auto Mobile Car Leasing
 
Effect of Print media advertising towards Car Buying Behavior among customers...
Effect of Print media advertising towards Car Buying Behavior among customers...Effect of Print media advertising towards Car Buying Behavior among customers...
Effect of Print media advertising towards Car Buying Behavior among customers...
 
Dev7
Dev7Dev7
Dev7
 
Jk tyre by rahul gupta
Jk tyre by rahul guptaJk tyre by rahul gupta
Jk tyre by rahul gupta
 
For this project we have conducted a survey on Drivingand Ol
For this project we have conducted a survey on Drivingand OlFor this project we have conducted a survey on Drivingand Ol
For this project we have conducted a survey on Drivingand Ol
 
Internship report
Internship reportInternship report
Internship report
 
SHIVANAND Presentation1 PPT-1.pptx
SHIVANAND Presentation1 PPT-1.pptxSHIVANAND Presentation1 PPT-1.pptx
SHIVANAND Presentation1 PPT-1.pptx
 
segmentation & indian automobile industry
segmentation & indian automobile industrysegmentation & indian automobile industry
segmentation & indian automobile industry
 
Brand Personality of Cars
Brand Personality of CarsBrand Personality of Cars
Brand Personality of Cars
 
final project presentation
final project presentationfinal project presentation
final project presentation
 
A study on customer preferebce and satisfaction towards bajaj bikes
A study on customer preferebce and satisfaction towards bajaj bikesA study on customer preferebce and satisfaction towards bajaj bikes
A study on customer preferebce and satisfaction towards bajaj bikes
 
Mode of purchasing car
Mode of purchasing carMode of purchasing car
Mode of purchasing car
 
Project
ProjectProject
Project
 
Drivingthroughconsumersmind 140212023128-phpapp01
Drivingthroughconsumersmind 140212023128-phpapp01Drivingthroughconsumersmind 140212023128-phpapp01
Drivingthroughconsumersmind 140212023128-phpapp01
 
Deloitte Report : Driving through the consumer’s mind – Considerations for Ca...
Deloitte Report : Driving through the consumer’s mind – Considerations for Ca...Deloitte Report : Driving through the consumer’s mind – Considerations for Ca...
Deloitte Report : Driving through the consumer’s mind – Considerations for Ca...
 

Mehr von Mehul Rasadiya

Mehr von Mehul Rasadiya (20)

Search Engine Marketing
Search Engine Marketing Search Engine Marketing
Search Engine Marketing
 
PLC analysis of Nokia and Samsung
PLC analysis of Nokia and SamsungPLC analysis of Nokia and Samsung
PLC analysis of Nokia and Samsung
 
New product devlopment process of TATA NANO
New product devlopment process of TATA NANONew product devlopment process of TATA NANO
New product devlopment process of TATA NANO
 
Ratan tata. as a strategic leader,,
Ratan tata. as a strategic leader,,Ratan tata. as a strategic leader,,
Ratan tata. as a strategic leader,,
 
Contract of agency
Contract of agencyContract of agency
Contract of agency
 
Logistic
LogisticLogistic
Logistic
 
Adveritising strategy of toi
Adveritising strategy of toiAdveritising strategy of toi
Adveritising strategy of toi
 
Tata cost leadership
Tata cost leadershipTata cost leadership
Tata cost leadership
 
Simulation (qa ii)
Simulation (qa ii)Simulation (qa ii)
Simulation (qa ii)
 
Jit in mc donald's
Jit in mc donald'sJit in mc donald's
Jit in mc donald's
 
Excel crop care ltd
Excel crop care ltdExcel crop care ltd
Excel crop care ltd
 
Axis
AxisAxis
Axis
 
Promotion mix (mm)
Promotion mix (mm)Promotion mix (mm)
Promotion mix (mm)
 
Brading positioning of garneir
Brading positioning of garneirBrading positioning of garneir
Brading positioning of garneir
 
Amul distri
Amul distriAmul distri
Amul distri
 
Essar oil (cma)
Essar oil (cma)Essar oil (cma)
Essar oil (cma)
 
Promotionmixppt
PromotionmixpptPromotionmixppt
Promotionmixppt
 
Promotionmixppt
PromotionmixpptPromotionmixppt
Promotionmixppt
 
Promotional mix
Promotional mixPromotional mix
Promotional mix
 
Promotion mix (tools)
Promotion mix (tools)Promotion mix (tools)
Promotion mix (tools)
 

Kürzlich hochgeladen

Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 

Kürzlich hochgeladen (20)

Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 

Research report on Consumer perception towards BAJAJ two wheelers

  • 1. A Presentation on R ESEARCH REPORT ON “C ONSUMER P ERCEPTION TOWARDS BAJAJ T WO W HEELERS ” Sub. - CB Prepared by :- Mehul Rasadiya Enrolment No.:- 127220592042 Submitted to :- K.K. Parekh Institute of Management Studies (Amreli)
  • 2. I NTRODUCTION  This research report totally based on consumer perception towards the BAJAJ two wheelers.  BAJAJ is very popular brand in two wheelers segment.  Researcher want to find out actual perception of consumer towards the BAJAJ two wheelers so that researcher conduct this research report.
  • 3. C OMPANY P ROFILE Basic information Bajaj Auto Ltd. ROC registration number Nov-56 Incorporation year 1945 Ownership Bajaj Group Main activity Motorcycles Subsidiaries Bajaj Allianz General Insurance Co. Ltd. - - Bajaj Allianz Insurance Co. Ltd. Life Bajaj Auto Holdings Ltd.
  • 4. F OUNDERS P ROFILE Boards of directors / key personnel V P Bajaj Vikas Bajaj Gopal K Grover S P Bajaj Subash Bajaj Raj Krishnan Geetika Ekta Bajaj K K khetapal Rahul bajaj Madhur bajaj Rajeev Bajaj Sanjiv bajaj CH &MD Jt.MD Director Director Director Director secretary Director Manager(Accounts) CH Vice CH MD Exec. Director
  • 5. E CO -F RIENDLY  BAJAJ is committed to protecting the environment. The company’s manufacturing facilities at pune have state of the art facilities and air pollution control measures.
  • 6. C ONSUMER B EHAVIOR Consumer behavior refers to all psychological, social and physical behavior of all potential behavior of all potential consumers as they become aware of, evaluate, purchase, consume and tell others about products and services.
  • 7. P ERCEPTION “Perception can be defined as the process of selection ,organization and interpretation of stimuli into a meaningful and coherent picture of the world .”
  • 9. S TATEMENT OF THE PROBLEM Find the consumers perception towards BAJAJ vehicles.
  • 10. O BJECTIVES OF THE S TUDY  To determine the consumers perception towards BAJAJ vehicles.  To know the respondents problems towards BAJAJ vehicles.  To suggest solution to those problem.  To understand their reaction of the respondents towards BAJAJ vehicles in terms of awareness, perception & level of satisfaction.  To find out the level of dis-satisfaction.
  • 11. S AMPLE F RAME  Sample size: 30  Method : Non Random Sampling (Convince Sampling)  Unit : Various areas of Amreli which as follow Area Respondents Bansidhar Society 5 Sahajanand Society 7 Brahman Society 4 Om nagar 6 Jalaram nagar 8 Total 30
  • 12. L IMITATIONS OF THE STUDY  The study has been conducted only in Amreli  A conclusion is based on assumption.  The time selected for the study was short otherwise a more in depth study could have been made.
  • 13. R ESEARCH I NSTRUMENT
  • 15. 1 No. of respondents according to sex Sex No of respondents Percentage Male 22 73% Female 8 27% Total 30 100% Sex Male Female 27% 73%
  • 16. 2 Number of respondents and their percentages According to age group Sl. No Age Group No. Of Respondents Percentage 1 2 3 4 5 Total 10 9 6 3 2 30 18-25 25-30 30-35 35-40 40 & above 33% 30% 20% 10% 7% 100%
  • 17. 3 Table showing no of respondents according occupation Sl. No Occupation 1 4 5 6 Total Businessman Student Employed Housewife No of respondents 5 10 11 4 30 Percentage 17% 33% 37% 13% 100%
  • 18. 4 Sl. No 1 2 3 4 Total Occupation Below rs. 1,00,000 Rs. 1,00,000 Rs. 1,50,000 Rs. 1,50,000 - Rs.2,00,000 Rs.2,00,000 and above No. of Respondents According to income No. of Respondents percentage 3 10% 6 20% 5 17% 16 53% 30 100% Income Below 100000 100000-150000 150000-200000 10% 20% 53% 17% 200000 & Above
  • 19. 5 Awareness 1 2 Total No. of Respondents who are aware of Bajaj vehicle No. of Respondents 30 0 30 Percentage 100 0 100
  • 20. Ownership of various BAJAJ vehicles by the respondents 6 Sl. No 1 2 3 4 5 6 Total Vehicles Kristal Pulsar Ct 100 Discover Platina Others No. of Respondents 9 4 2 11 4 0 30 Percentage 30% 13% 07% 37% 13% 0% 100%
  • 21. 7 Sl no. 1 2 3 4 5 Total Color Red Black White Blue Other Preference of colors by respondents Of The Respondents 6 8 3 9 4 30 Percentage 20% 27% 10% 30% 13% 100% Color Red Black White 13% Blue Others 20% 30% 27% 10%
  • 22. 8 Sl no. problem 1 2 3 4 Total Frequently Often Very rare Never How often respondents face problem with BAJAJ vehicles Of Respondents 4 15 11 0 30 The Percentage 13% 50% 37% 0% 100%
  • 23. 9 Sl no. 1 2 3 4 Total Opinion of respondents towards after sales services Of The percentage Respondents Excellent 4 13% Good 9 30% Satisfactory 10 33% Not Satisfactory 7 24% 30 100% Opinion After Sales Service Excellent 24% Good Satisfactory Not Satisfy 13% 30% 33%
  • 24. 10 Si no. 1 2 3 4 Total Mileage 20 -35 km/hr 35 -45 km/hr 45 – 60 km/hr 60 & above Expectation of mileage by customers Of The Respondents 0 5 11 14 30 Percenta ge 0% 17% 37% 46% 100%
  • 26. 12 Sl. No 1 2 3 4 Total Price Reasonable Expensive Highly exp Can’t say Perception of the respondents about the price of BAJAJ Of The Respondents 16 4 1 9 100 Percentage 53% 13% 04% 30% 100%
  • 27. 13 Sl no. 1 2 3 4 5 6 7 Total Vehicles Need Self esteem Advertisement Style Brand name Availability Other The factors that affect consumers purchase decision Of The Respondents 16 0 6 5 2 1 0 30 Percentage 53% 0% 20% 17% 7% 3% 0% 100%
  • 28. 14 Opinions of customers regarding quality Sl no. Opinion Of The Respondents 1 2 3 4 Total Excellent Good Satisfaction Not Satisfaction 3 10 14 3 30 Percenta ge 10 33 47 10 100
  • 29. 15 Satisfaction levels of consumers towards BAJAJ vehicle. Sl no. Opinion Of The Respondents 1 2 3 4 Total Highly Satisfied Satisfied Dissatisfied Highly Dissatisfied 7 20 3 0 30 Percentag e 24% 66% 10% 0% 100%
  • 30. F INDINGS  Majority of the respondents are interested to purchase BAJAJ bikes and are in the group of 18-25 so it’s best segment BAJAJ.  Most of the respondents belong to the male category.  Employed persons & Student are the main consumers of the BAJAJ bikes.  Most of the respondents belong to Rs.2, 00,000 and above income group.  Most of the respondents are aware of BAJAJ bikes are ecofriendly.  Highest respondents expects 60 and above mileage.
  • 31. F INDINGS  Major of the respondents think that prices of BAJAJ bikes are reasonable.  It is seen that majority of the respondents buy BAJAJ bikes for need.  It is observed that most of the respondent are satisfied with the bikes
  • 32. R ECOMMENDATIONS  More stylish with attractive features.  Different models BAJAJ bikes can be introduced, with better comfort, speed and power.  diverse advertisement in order to reach the right people at right time.  BAJAJ vehicles should be made cheaper without Compromising with the quality,  More bikes should be introduced having more mileage capacity like other brands of bike such as TVS, Hero, Honda etc.