The document summarizes five companies that effectively used social media marketing. Walt Disney used Twitter to promote a campaign with over 300 tweets. The Coffee Groundz began using Twitter to announce first online orders and hosted meetups that increased publicity. General Mills engaged 25,000 Facebook fans. Intel held an animation contest on Facebook that engaged 56,000 fans from over 100 countries. Forty used staff photos on Twitter rather than logo ads, gaining over a million impressions while spending less than $400.

1. Three Social Media F-Words (& Five Companies That Use Them) Ann Handley Chief Content OfficerMarketingProfs @marketingprofs on Twitter

2. Not the same old twitter stories

3. Who’s doing this well?

4. Who’s doing this well?

5. Who’s doing this well?

6. Walt Disney Co.

7. Walt Disney Co. Three weeks, 300+ tweets Hashtag #disneysa Short, trackable links

8. Walt Disney Co. “Throughout the whole campaign, Disney trusted me and let me take the lead. They always appreciated the fact that I know how to talk to my audience and how to engage them.” - Melanie Notkin

9. The Coffee Groundz

11. Lots of publicity

13. General Mills

15. Unexpected volume of interaction

17. Intel

19. Short and long-term incentives for winners

20. 56k Facebook fans, 17k downloads, 101 countries

22. Forty

23. Forty 13,000 people in targeted audience Staff photos better than logo ads 1 million+ impressions (~80/person) Forty’s team more recognizable Less than $400

24. Got any ideas yet?

25. 43 case studies

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