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Veterinarians & Social Media,[object Object],Mike Pownall, DVM,[object Object],McKee-Pownall Equine Services,[object Object],EBMS International,[object Object]
Social Media for Veterinarians - EBMS International
Social Media,[object Object],Strengths and weaknesses,[object Object]
Socialnomics 3,[object Object],A Summary of Social Media,[object Object],http://www.youtube.com/watch?v=fpMZbT1tx2o,[object Object]
Vets & Social Media,[object Object],[object Object]
What are they doing?
What are our successes?
Why aren’t they doing it?
How can you do it?,[object Object]
Why Do I Need Social Media?,[object Object]
Why Do I Need Social Media?,[object Object],Why Do I Need Social Media?,[object Object]
Why Do You Need Social Media?,[object Object],Challenges in equine practice,[object Object],[object Object]
Competition
Internet,[object Object]
Social MediaWhy is it Different?,[object Object]
Social MediaWhy is it Different?,[object Object],Conversational,[object Object],Collaborative,[object Object],Selective,[object Object],Immediate,[object Object],Transparent,[object Object]
Social MediaWhy is it the Same?,[object Object],     Strategy,[object Object]
Strategy,[object Object],[object Object]
How are we going to do this?
How do we know we are successful?,[object Object]
4Es of Social Media,[object Object],Educate,[object Object],Entertain,[object Object],Engage,[object Object],Evangelists,[object Object]
Social Media for Veterinarians - EBMS International
Social Media Universe,[object Object],Web Site,[object Object],Blog,[object Object]
Social Media Universe,[object Object],Web Site,[object Object],?,[object Object],?,[object Object]
Social Media Universe,[object Object],Web Site,[object Object],?,[object Object]
Social Media Universe,[object Object],Web Site,[object Object]
Website,[object Object],Hub,[object Object],Reservoir of stored info,[object Object],Landing spot & feeder,[object Object]
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
Vets & Twitter?,[object Object]
What is it?,[object Object],[object Object]
  Unique language
  Immediate updates
  Share links, photos, videos
 Twitter now has >200,000,000users
  7% of Americans
 10% of UK,[object Object]
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
35,[object Object],www.viralblog.com,[object Object]
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
Will It Blend?iPhone,[object Object],http://www.youtube.com/watch?v=qg1ckCkm8YI,[object Object]
?,[object Object]
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
What are vets missing?,[object Object]
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
What if people say bad        									     things about us?,[object Object]
“Our brand isn’t what we say it is. ,[object Object],It’s what the search engines say it is.”,[object Object],															Mitch Joel,[object Object]
www.yelp.com,[object Object]
Google Alerts,[object Object]
Social Media for Veterinarians - EBMS International
Responding to Criticism,[object Object]
Social Media in the Work Place,[object Object],Work vs Personal,[object Object],Personal Brand,[object Object],Social Media policy,[object Object]
The Personal Brand,[object Object]
Social Media Policy,[object Object],http://www.ibm.com/blogs/zz/en/guidelines.html,[object Object]
The 3 reasons vets fail atSocial Media,[object Object]
The 3 reasons vets fail atSocial Media,[object Object],Too old, too busy, too cautious,[object Object]
Too Old,[object Object]
How do I find time to do it?,[object Object]
Dammit Jim, I’m a Doctor, not an Artist,[object Object]
Strategy,[object Object],What?,[object Object],How?,[object Object],What?,[object Object]
What Are The Challenges/Goals?,[object Object],Relationships?,[object Object],Prospects?,[object Object],Sales?,[object Object],New service?,[object Object]
How,[object Object],Which platforms?,[object Object],What content?,[object Object],Who is going to do it?,[object Object],Time?,[object Object],Budget?,[object Object],Buy in?,[object Object]
Social Media for Veterinarians - EBMS International
Can We Measure It?,[object Object]
Website,[object Object]
Facebook,[object Object],Employees   4 %,[object Object],Friends   5.5 % ,[object Object],Prospects   43 %,[object Object],Clients   33 %,[object Object],Unrealistic   8.6%,[object Object],Unknown 5.9%,[object Object],Prospects to clients as of November 22/10 ,[object Object]
Facebook,[object Object],Employees   4 %,[object Object],Friends   5.5 % ,[object Object],Prospects   43 %,[object Object],Clients   33 %,[object Object],Unrealistic   8.6%,[object Object],Unknown 5.9%,[object Object],Prospects to clients as of November 22/10 ,[object Object],0.90%,[object Object]
Facebook,[object Object],Q1 2011,[object Object],115,000 post views,[object Object],152% improvement over Q4 2010,[object Object],197 post feedbacks,[object Object],37% increase,[object Object],50% increase as source to website,[object Object],20% increase in new visitors to website,[object Object]
Social Media for Veterinarians - EBMS International
Social Media for Veterinarians - EBMS International
The more we tweet the more followers we get,[object Object],The more interesting we are the more followers we get,[object Object],The more we follow others the more followers we get,[object Object]
Retweets,[object Object],New Users,[object Object],Mentions,[object Object],Interactions,[object Object],Searches,[object Object]
YouTube,[object Object],295% increase in 3 months,[object Object],[object Object],[object Object]
YouTube,[object Object],5/2011,[object Object],8/2011,[object Object]
YouTube,[object Object],5/2011,[object Object],67%,[object Object],8/2011,[object Object]
Newsletters,[object Object],The deworming newsletter ,[object Object],Opened by 30%,[object Object],15% click through to links,[object Object],2% of total newsletter recipients saw the video or 47% of those who clicked through,[object Object],40% registrants for the webinar came from newsletter,[object Object],50% increase in fecals,[object Object],Preventative Health Plan newsletter,[object Object],70% click through to PHP on website,[object Object]
Newsletters,[object Object],Preventative Health Plan,[object Object],	         2010 	       2011 		%  	          $,[object Object],NMKT		8		26		225%		8100,[object Object],CB		14		26		86%		5400,[object Object],NG		0		7	 			3150,[object Object],								16,650,[object Object]
Webinars,[object Object],Average percentage of attendees that are clients73%,[object Object],Where people hear about the webinars: ,[object Object],Newsletters 60.30%,[object Object],Website 4.40%,[object Object],Facebook 5.90%,[object Object],Twitter 4.40%,[object Object],Office 5.90%,[object Object],Other 19.10%,[object Object]
Management,[object Object],Who is going to oversee it?,[object Object],Internal/External,[object Object],www.hootsuite.com,[object Object]

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Social Media for Veterinarians - EBMS International

Hinweis der Redaktion

  1. Get ideas for a post show analyticsCaseEHV-1New internNew treatmentExplain a diagnostic equipment
  2. Once you have a tool how are you going to use it?
  3. KeyNeedexcelellentcontent
  4. Insert cleint newsletter
  5. Too popular Get UK dealsReputationStqff and vets hate itLose moneyDon’t gain lasting business
  6. Put a sample of ours there. Put a copy with my text
  7. Vets are scientists
  8. Proud to bore them nowVideos and cases most popular
  9. More and more click through to twitter from newslettersFind deb hazlewood tweets
  10. Klout photo
  11. More and more click through to twitter from newslettersFind deb hazlewood tweets
  12. 4% = 16,650Php – 70% of click through went to PHP on the website
  13. From small #s come impactful resultsPhp – 70% of click through went to PHP on the website
  14. How Many?