This presentation discusses the Top 3 Tips to be Successful on LinkedIn: Profile, Groups, and Activity Status. I taught this presentation for my product, Third Tech Tuesday, for the Castle Rock Chamber of Commerce.

1. LinkedIn: Top 3-Tips for More Success
Michelle Post, Ph.D., CSMS

2. Did You Know?
“Did you know that LinkedIn users are
8x more engaged with your brand, 3x
more likely to buy your product and 2x
more likely to recommend it once
they’ve connected with you in
LinkedIn?” (HootSuite, 2013)
©Michelle Post, Ph.D., CSMS

3. Lessons to Learn
• Your Profile Says It All
• Groups Are Great
• Activity Updates: What
To Say & When To Say It
• Best Times to Post on Li
©Michelle Post, Ph.D., CSMS
“80% of Social Media B2B
Leads Come from LinkedIn”
(Stenger, 2014, p. 1)

4. Before You Make Changes . . .
• Turn on/off your
activity broadcasts
• Select who can see
your activity feed
• Edit your public
profile
– Make my public
profile visible to no
one
©Michelle Post, Ph.D., CSMS

5. Your Profile Says It All
• Dr. Post’s LinkedIn
Checklist –
http://www.slideshare.
net/mpostphd/sb2-
linked-in-profile-
checklist
• Melonie Dodaro’s
LinkedIn Checklist -
http://topdogsocialmed
ia.com/linkedin-
marketing-infographic/
©Michelle Post, Ph.D., CSMS
Andrea Vahl LinkedIn Checklist - http://www.andreavahl.com/linkedin/linkedin-
checklist-infographic.php
Neal Schaffer - http://maximizesocialbusiness.com/professional-linkedin-profile-tips-
checklist-9648/

6. Groups Are Great!
• Topic specific
• Industry specific
• Full of professionals
• Concentrated on niche industry,
niche location, or a combination
of both
• People regularly visit the
Discussion Boards within groups
• Stay up with industry information
Types of Groups
• Regional * Industry
• Large * Occupational
• Networking * Alumni
• Special Interest
©Michelle Post, Ph.D., CSMS
“LI Groups are a great place for
professionals looking for business or a
business partner” (Schaffer, 2009, p.
139).
• Go where you customers are
• Become a thought leader
within a group
• Recruit from groups
• Conduct market research
• Ask for testimonials / reviews
• Groups are like virtual
networking
• Top TIP: Fewer groups & be
more active

7. Perfect LinkedIn Status Update
©Michelle Post, Ph.D., CSMS

8. Best Times To Post on LinkedIn
©Michelle Post, Ph.D., CSMS
To see the full Infographic read: The Best Times To Post On
Facebook, Twitter, Google+, LinkedIn And Pinterest

9. The LinkedIn Experts
• Sahar Andrade: http://linkedin.com/in/saharandrade
• Bernie Borges: http://www.linkedin.com/in/bernieborges
• Wayne Breitbarth: http://www.linkedin.com/in/waynebreitbarth
• Melonie Dodaro: http://www.linkedin.com/in/meloniedodaro
• JD Gershbein: http://linkedin.com/in/jdgershbein
• Lewis Howes: www.linkedin.com/in/lewishowes
• Rick Itzkowich: http://www.linkedin.com/in/ritzkowich
• Nathan Kievman: http://linkedin.com/in/nathankievman
• Colleen McKenna: http://www.linkedin.com/in/colleenmckenna
• Flynn Penoyer: www.linkedin.com/in/flynpenoyer
• Neal Schaffer: http://www.linkedin.com/in/nealschaffer
• Jan Vermerien: http://be.linkedin.com/in/janvermeiren
• Viveka von Rosen: http://linkedin.com/in/linkedinexpert
©Michelle Post, Ph.D., CSMS

10. Dr. Post’s Resources
• LinkedIn Profile Checklist –
http://www.slideshare.net/mpostphd/sb2-linked-in-profile-
checklist
• LinkedIn: Top 3 Tips for More Success -
http://www.slideshare.net/mpostphd/top-3-tips-for-linkedin
• LinkedIn for Business Pinterest Board -
http://www.pinterest.com/mpostphd/linkedin-for-business/
• LinkedIn For Business -
http://www.slideshare.net/mpostphd/linked-in-for-business-
23212287
• LinkedIn, Creating a Company Page -
http://www.slideshare.net/mpostphd/3-rdtt-li-and-company-
pages
©Michelle Post, Ph.D., CSMS

11. Additional Resources
• LinkedIn Cheat Sheet for Dummies -
http://www.bitrebels.com/social/linkedin-cheat-sheet-for-
dummies/?=v1
• How to Create a Kick-Ass LinkedIn Profile -
http://topdogsocialmedia.com/linkedin-marketing-infographic/
• Melonie Dodaro’s LinkedIn Pinterest Board -
http://www.pinterest.com/meloniedodaro/linkedin-marketing-
strategies/
• Melonie Dodaro’s Free LinkedIn Checklist -
http://linkedinchecklist.com/
• 3 Business Reasons to Upgrade to LinkedIn Premium -
http://www.socialmediaexaminer.com/3-business-reasons-to-
upgrade-to-linkedin-premium/
• Up and Running with LinkedIn - http://bit.ly/1t33vUY
©Michelle Post, Ph.D., CSMS

12. Additional Resources
• LinkedIn Etiquette Guide: 20 Do’s & Don’ts [INFOGRAPHIC] -
http://topdogsocialmedia.com/linkedin-etiquette-infographic/
• The 15 Best Free LinkedIn Training Resources on The Internet
- http://topdogsocialmedia.com/linkedin-training-resources/
• The LinkedIn Settings Mistakes Most People Still Make -
http://www.forbes.com/sites/cherylsnappconner/2014/01/25
/the-important-linkedin-settings-most-people-miss/
• Josh Turner’s LinkedIn University -
http://linkeduniversity.com/
• LinkedIn Strategies You Tube -
http://www.youtube.com/user/linkedstrategies?feature=watc
h
• Viveka Von Rosen -
http://www.youtube.com/user/LinkedInExpert?feature=watch
©Michelle Post, Ph.D., CSMS

13. Additional Resources
• 8 Ways to Use LinkedIn Groups to Boost Your Business -
http://www.cio.com/article/747400/8_Ways_to_Use_LinkedIn_Groups
_to_Boost_Your_Business
• LinkedIn Group’s Directory -
http://www.linkedin.com/directory/groups/
• 10 Steps To Set Up Your Own LinkedIn Group [INFOGRAPHIC] -
http://topdogsocialmedia.com/linkedin-groups-infographic/
• Does Your LinkedIn Profile Read Like a Best-selling Book? -
http://marketingthink.com/linkedin-profile-read-like-new-york-times-
best-selling-book/
• LinkedIn Guide: Build Your Living Resume -
http://www.makeuseof.com/pages/learn-linkedin-how-to-build-your-
living-resume
• Five LinkedIn Strategies You Haven't Thought Of Before -
http://www.forbes.com/sites/cherylsnappconner/2013/10/27/five-
linkedin-strategies-you-havent-thought-of-before/
©Michelle Post, Ph.D., CSMS

14. References
Dodaro, M. (n.d.). LinkedIn quote [Pinterest pin]. Retrieved from
http://www.pinterest.com/pin/138415388518317641/
Multi Edge Media. (2013, April 27). Linkedin profile checklist [Slideshare
presentation]. Retrieved from http://www.slideshare.net/JJRusch/linkedin-
profile-checklist
Piombino, K. (2013, June 12). The best and worst times to post on social
media [Infographic]. Retrieved from
http://www.entrepreneur.com/article/226973
SalesForce. (n.d.). Blueprint for the perfect LinkedIn status update
[Pinterest pin]. Retrieved from
http://www.pinterest.com/pin/486459197222581266/
Schaffer, N. (2009). Windmill networking: Understanding, leveraging &
maximizing LinkedIn: An unofficial, step-by-step guide to creating &
implementing your LinkedIn brand - social networking in a web 2.0 world.
Charleston, SC: Book Surge Publishing.
Styleresumes.com. (n.d). LinkedIn icon [Image file]. Retrieved from
http://styleresumes.com/wp-content/uploads/2014/02/Linkedin-icon.png
©Michelle Post, Ph.D., CSMS

15. Michelle Post, Ph.D., CSMS
©Michelle Post, Ph.D., CSMS

16. #3RdTT Workshops for 2014
• May 20 - Top 3-Tips for Google+
• June 17 - Social Media: Do It Yourself or Outsource
– Which is Cheaper?
• July 15 - Outsourcing with Fiverr
• Aug 19 - Finding Your Target Market for Facebook,
Twitter, and LinkedIn
• Sept 16 - Creating a Social Media Campaign for
Brand Awareness
• Oct 21 - Content Curation Tools are Cool
• Nov 18 - Keywords are Key
• Dec 16 - How do you measure up? Performing a
Self-Social Media Audit
©Michelle Post, Ph.D., CSMS