This tutorial presents a high level overview of what is social bookmarking and the implications for education and business.

1. Michelle Post, Ph.D.

2.  What is it?
 How does it work?
 Why is it significant?
 Where is it going?
 What are the implications for education?
 What are the implications for business?
 Real examples of its use
 Video Training
 The Challenge
 References
© Michelle Post, Ph.D. 2

3.  “Similar to web browser bookmarks, social
bookmarking stores individual pages online
and allows you to 'tag' them. For people who
like to frequently bookmark web pages, this
can provide an easier way to organize the
bookmarks.”
 Social bookmarking is bookmarking in public.
Nations, D. (n.d.). The web 2.0 glossary (R-Z): Social bookmarking. Retrieved from
http://webtrends.about.com/od/web20/a/web20-glossary_2.htm
© Michelle Post, Ph.D. 3

4.  “The creator of a bookmark assigns tags to each
resource, resulting in a user-directed, “amateur”
method of classifying information.
 Because social bookmarking services indicate
who created each bookmark and provide access
to that person’s other bookmarked resources,
users can easily make social connections with
other individuals interested in just about any
topic.
 Users can also see how many people have used a
tag and search for all resources that have been
assigned that tag.”
Educause. (2005, May). 7 things you should know about Social Bookmarking. Retrieved from
http://net.educause.edu/ir/library/pdf/ELI7001.pdf
© Michelle Post, Ph.D. 4

5.  “Social bookmarking has several advantages over
traditional resource location and classification
software, such as search engine spiders.
 All tag-based sorting and classification of Internet
Web sites, is done by human beings, who understand
the content of the resource, whereas, a computer
software electronically attempts to determine the
meaning or value, of a resource or site.
 Your bookmarks are accessible not just from one
computer, but from anywhere you can access the
Web; and second, instead of having a huge list of
disorganized bookmarks or favorites in your browser,
you have a database of organized bookmarks where
it's easy to locate what you need.”
Doctor, V. A. (n.d.). Social bookmarking for beginners - how does It work? Retrieved from
http://ezinearticles.com/?Social-Bookmarking-For-Beginners---How-Does-It-Work?&id=872520
© Michelle Post, Ph.D. 5

6.  “New technologies like “diigo” allows you to
create micro communities and adds much
greater value to “social” bookmarking.
 You can be a part of multiple groups – which
are often topical in nature.
 There are all kinds of different options that
allow you to discuss bookmarks in comment
threads and in a forum.”
Brudtkuhl, A. (2008, November 12). Diggo groups is future of social bookmarking. Retrieved from
http://getanewbrowser.com/2008/11/diigo-groups-is-future-of-social-bookmarking/
© Michelle Post, Ph.D. 6

7.  “You are performing some detailed research
on a topic, creating bookmarks on your
browser link can help you make the process
of researching, compiling, and writing, much
faster. Even better, once you are done, it is
possible to save these bookmarks for later
use.”
Squidoo. (n.d.). How can Social Bookmarking benefit business owners. Retrieved from
http://www.squidoo.com/How-Can-Social-Bookmarking-Benefit-Business-Owners
 Locating web resources that you may never
knew existed
© Michelle Post, Ph.D. 7

8.  Social bookmarking sites have been useful in
the past for driving traffic and building
backlinks to your site.
 “Social bookmarking sites, such as Digg,
Redd-It, StumbleUpon and others, allow
Internet users to rank and store websites,
blogs, articles, videos and other types of
website content.”
Duermyer, R. (2008, January 28). How to use Social Bookmarking to promote your business. Retrieved from
http://homebusiness.about.com/b/2008/01/28/how-to-use-social-bookmarking-to-promote-your-
business.htm
© Michelle Post, Ph.D. 8

9. Business Education
 Internet Biz Success  Delicious
 IBM Website Bookmarks with the
keyword
“education”
© Michelle Post, Ph.D. 9

10.  Social Bookmarking in Plain English
 Social Bookmarking Sites:
◦ Backflip.com
◦ Bluedot.us
◦ Delcious.cm
◦ Digg.com
◦ Diigo.com
◦ Reddit.com
◦ And many more
Michelle Post, Ph.D. 10

11.  Name three ways you could utilize this
technology in the business world, education
arena, or even as an individual.
Michelle Post, Ph.D. 11

12. Brudtkuhl, A. (2008, November 12). Diggo groups is future of social bookmarking.
Retrieved from http://getanewbrowser.com/2008/11/diigo-groups-is-future-of-
social-bookmarking/
Doctor, V. A. (n.d.). Social bookmarking for beginners - how does It work? Retrieved
from http://ezinearticles.com/?Social-Bookmarking-For-Beginners---How-Does-
It-Work?&id=872520
Duermyer, R. (2008, January 28). How to use Social Bookmarking to promote your
business. Retrieved from http://homebusiness.about.com/b/2008/01/28/how-
to-use-social-bookmarking-to-promote-your-business.htm
Educause. (2005, May). 7 things you should know about Social Bookmarking.
Retrieved from http://net.educause.edu/ir/library/pdf/ELI7001.pdf
Nations, D. (n.d.). The web 2.0 glossary (R-Z): Social bookmarking. Retrieved from
http://webtrends.about.com/od/web20/a/web20-glossary_2.htm
Squidoo. (n.d.). How can Social Bookmarking benefit business owners. Retrieved from
http://www.squidoo.com/How-Can-Social-Bookmarking-Benefit-Business-
Owners
Wells, D. (2010, March 28). The future of Social Bookmarking. Retrieved from
http://www.digitalmarketingzen.com/future-social-bookmarking/
© Michelle Post, Ph.D. 12