This document discusses blogs, including what they are, how they work, their significance, implications for education and business, examples of their use, and challenges. A blog is a type of website arranged in chronological order that functions as an online journal. Blogs allow for easy publishing and communication. They can be used for marketing, community building, and reflecting on work in classrooms. Blogs remain a primary social hub and create connections between sites. They provide benefits to small businesses such as lower costs and better communication. The document examines blog uses in education and business domains.

1. Michelle Post, Ph.D.

2.  What is it?
 How does it work?
 Why is it significant?
 Where is it going?
 What are the implications for education?
 What are the implications for business?
 Real examples of its use
 Blogging Software
 Video Training
 The Challenge
 References
© Michelle Post, Ph.D. 2

3.  A weblog is a blog.
 “A blog is a type of website that is usually
arranged in chronological order from the most
recent „post‟ (or entry) at the top of the main
page to the older entries towards the bottom.”
◦ Rowse, D. (2005, February 5). What is a blog? Retrieved from
http://www.problogger.net/archives/2005/02/05/what-is-a-blog/
 “A blog is a Web site that functions as a journal,
or a diary, or a place to post your thoughts and
opinions pertaining to a particular subject
matter.”
◦ Atomic Learning. (2009). Blogging workshop. Retrieved from
http://movies.atomiclearning.com/k12/blogging/
© Michelle Post, Ph.D. 3

4.  A blogger (the person writing the blog) uses
either an existing content management
system (Blogger, Wordpress, etc.) or web
coding to write chronological postings about
a particular subject(s).
© Michelle Post, Ph.D. 4

5.  A blog can be used by an individual or an
organization
 A blog is one of the best marketing tools for
the web
 It is your press and it is free
 It provides visibility
 Limitless possibilities to reach more people
© Michelle Post, Ph.D. 5

6.  Blogs remain the primary social hub for many
 Blogs become social networks of their own
 Blogs create a connective tissue between
many sites
 Check out this mind map of the Future of
Blogging:
http://www.mindmeister.com/maps/show_pu
blic/24038141
Rubel, S. (2009). Mashable mind map: What is the future of blogging? Retrieved from
http://mashable.com/2009/07/07/future-of-blogging/
© Michelle Post, Ph.D. 6

7.  “Blogs provide a communication space that
teachers can utilize with students whenever
there is a curriculum need to develop writing,
share ideas and reflect on work being
undertaken in the classroom.” (DOE, 2010,
para. 1)
 Classroom management tool
 Community to include parents
Department of Education. (2010). Blogs in education. Retrieved from
http://www.det.wa.edu.au/education/cmis/eval/curriculum/ict/weblogs/
© Michelle Post, Ph.D. 7

8. Michelle Post, Ph.D. 8

9.  Building community
 Easy web publishing solution
 Higher search engine ranking
 Lower costs
 Better communication
 Reaching a wider audience
 Free press
Zahorsky, D. (n.d.). What are the benefits of blogging for small business? Retrieved from
http://sbinformation.about.com/od/businessblogfaq/f/businessblogs8.htm
© Michelle Post, Ph.D. 9

10. Michelle Post, Ph.D. 10

11. Business Education
 Small Business  Examples of Blogs
Blogs in Education
 In Today's Business  Top 100 Education
Blogs Blogs
 Top Blogs -  50 Must-Read Up
Business and Coming Blogs
by Teachers
 The EduBlog
Awards 2009
© Michelle Post, Ph.D. 11

12.  Wordpress
 Edublogs
 Blogger
 Typepad
Michelle Post, Ph.D. 12

13.  Blogs in Plain English
 Additional Resource Business :
http://www.betterbusinessblogging.com/busi
ness-uses-of-business-blogs/
 Additional Resource Education: Blogging to
Improve Student Learning: Tips and Tools for
Getting Started
Michelle Post, Ph.D. 13

14.  Name three ways you could utilize this
technology in the business world, education
arena, or even as an individual.
Michelle Post, Ph.D. 14

15. Atomic Learning. (2009). Blogging workshop. Retrieved from
http://movies.atomiclearning.com/k12/blogging/
Department of Education. (2010). Blogs in education. Retrieved
from
http://www.det.wa.edu.au/education/cmis/eval/curriculum/ict/
weblogs/
Rubel, S. (2009). Mashable mind map: What is the future of
blogging? Retrieved from
http://mashable.com/2009/07/07/future-of-blogging/
Rowse, D. (2005, February 5). What is a blog? Retrieved from
http://www.problogger.net/archives/2005/02/05/what-is-a-
blog/
Zahorsky, D. (n.d.). What are the benefits of blogging for small
business? Retrieved from
http://sbinformation.about.com/od/businessblogfaq/f/business
blogs8.htm
© Michelle Post, Ph.D. 15